WooCommerce is a very popular plugin for WordPress (WP). Unfortunately, there are not enough tools to do SEO. Therefore, we will help you set things right and allow you to get a return on your investment. Before diving into details, the first thing to note is that the world of SEO is always in motion.
SEO tools for online commerce
In e-commerce, it is better to sell more. Investing time in SEO pays dividends in the long run, but where do you start? Unfortunately, there are very few hours in a day and the SEO landscape is as varied and vast as it gets. To tell the difference, you have to consider a mind-boggling array of SEO elements.
To make it more complicated, the ranking is not fixed and you must be well optimized at all times. Some general SEO checklist advice applies, but there are many details for WordPress users and WooCommerce. In the realm of concurrency, you need to display top-notch implementation quality. Despite all the challenges, search optimization has no alternative.
Content is important
On the internet, content is king. Quality reigns over quantity, so set your priorities straight away. Always use catchy and noteworthy titles. Keep in mind that you also need to deliver on the title's promise and deliver relevant and informative content. The same qualities should be present in the product descriptions, just with a little emotional ingredient added.
Also, include the customer's opinion in the form of testimonials and product reviews. A study found that 92% of internet users read this content and find it trustworthy. From an SEO perspective, reviews increase content volume and improve click-through rates (CTR) through things like ranking stars in search results snippets.
You can score extra SEO points by creating video content. It offers similar benefits to images, just more opulent. Optimizing YouTube videos is still in its infancy, but it just means there's more to be gained if you act proactively. One of the things you can do to speed up indexing is by submitting video sitemaps.
Improve digital architecture
Like it or not, you need to allow search engines to crawl and index your pages. There are several ways to facilitate this scenario. These vital pieces of the SEO puzzle help search engines grasp the site structure and also help users navigate your product listings. So, be sure to format them with vocabularies like Schema.com and limit their depth.
Internal linking can also help and give search engines a clearer picture of what your website is about. Other than that, you should make an effort to highlight duplicate content and don't let bots waste time crawling redundant areas of your site.
In general, focusing on the technical side of the structure results in easier crawling and indexing. On the other hand, website owners should also make an effort to improve the informational dimension of the structure. In most cases, these are activities ofOrganisation and inventory classification. One of the most important things is to realize that these two structural aspects are intertwined.
Now, like the information framework, you should keep it functional and user-friendly. Everything should be at your fingertips, preferably with just a few clicks. Make good use of internal linking to allow users to effortlessly discover relevant content. If your WP site has a plethora of products from different categories, you can take advantage of silos (bundle) them.
Categories are, by far, the key part of architecture, so make good use of them. Mind mapping software tools in the league of MindNode are great assets in bringing your vision to life. Just try to keep it simple: with too many layers, your WP site becomes fragmented and dysfunctional. That's why SEO practitioners need to do their homework and produce taxonomies that echo the intentions of users.
The climate changes
Don't go overboard with keywords that Google doesn't look kindly on in this practice. You don't want to stuff them into every ALT image text or saturate the body text with them. Likewise, adding a dozen labels per product is not the solution. Good SEO is moving away from the so-called hype tactics that worked in the past.
For this reason, mega menus have fallen out of favor. Yes, they can still take users to multiple locations with just one click. The problem, however, is that they increase the number of links on the page. So think twice before you jump into it. One of the possible solutions is to separate your website into silos or replace the usual HTML links with JS links.
Finally, note that the hidden content is on fine ice. The problem is, it blocks access to JS and CSS files, which means Google's bots have a hard time crawling your pages. What's more, the search engine giant refuses to designate content in secondary tabs, scroll boxes, and closed boxes as quality content. In some cases, it is not even indexed which has a profoundly negative impact on SEO.
Mobile optimization
With the explosion of the mobile platform industry and Google's announcement of mobile indexing, e-commerce businessmen are under pressure to optimize their websites for multiple device uses. Therefore, take a mobile usability test and see how you do it. Use the insights gained to find ways to improve user experience and engagement.
Similarly, in the wake of Google pushing accelerated mobile pages (AMP) forward, it's clear that the faster mobile web is high on the priority list. There's no guesswork here, and the steps to satisfy the need for speed are simple: restrict the use of HTML tags, limit CSS and JS elements, and block external style sheets.
What does this mean for WooCommerce, However ? Well, checkout pages with lots of JS and Ajax are no longer a viable solution. And when applied to product and category pages, AMP principles help streamline design features. This does not mean that aesthetics must suffer: Those who always want the best of both worlds can rely on tools such as the plugin APM Glue of Yoast.
That's it for this tutorial, I hope you have everything in hand to get started with search engine optimization.
