In the world of research, voice is an emerging trend and, of course, something we should be watching.

Google's algorithms change once or twice a day. But we rarely see significant ranking fluctuations. It's actually the updates that worry marketers.

We are going to have an impact on voice search on SEO and why you should pay attention to the trend.

Impact on SEO

If voice search is the future, will it have an effect on the SEO ? The answer to this question is yes.

When someone searches for something, the search engine displays the most relevant link, some of which is paid by advertisers. If you do a good SEO, you can see your site closer to the top.

For users who ask a digital assistant such as Alexa or Siri, they will notice two differences in the responses. The wizard will respond with a short response, usually from an information source, and the user will not see a long list of options to choose from. This gives a very clear answer to a clear request.

However, this does not mean that the SEO is no longer important. In fact, when a search only returns one answer, optimization becomes even more critical. To get your business noticed, you'll need to work on optimization and note the patterns voice searches use.

The specialists of marketing just have to make sure that all content is conversational and natural. This will help answer the voice search pattern. There are plenty of tools, such as Schema markup, to make sure Google gets the most out of your business details.

Blogging has been and always will be an important method for your voice search success. So, it's important to remember that voice search is the same as mobile search, so it is more important than ever to present a mobile website.

Let's look at some statistics:

• 46% of voice search users think of a local business daily
• Last year, 58% of consumers used voice search to find local business information.
• 27% visit a local business website using a voice search
• 76% of smart speaker users search for local businesses once a week, and around 53% search daily
• Speech Recognition Market To Reach $ 601 Million By 2019

Why is voice search important for brands?

More and more people are using voice searches and brands cannot be ignored. Voice searches may very well become the greatest search method, and if brands don't optimize properly, they can be buried by those who do. Here are the reasons people use voice search:

increase the speed

In fact, no other search platform is as fast as voice. In seconds, you can say what you're looking for out loud and receive an answer. For brands, this is one of the most sought-after assets. You issue a command and your task is completed immediately. You don't have to spend time looking for alphabets on a keyboard and then enter your query.

Increased productivity

Talking is faster than typing. Rather than using a touchscreen or keyboard to get your query answered if you switch to voice mode, you'll save a lot of time. And when you save time, you increase your productivity.

Time is money

As the frequency of speaking is faster than writing words, it can save a lot of time. And when your customers are doing their job in seconds, you will be their only choice. When brands collaborate with voice search, they will be the number one option.

Massive access

One of the best advantages of speech recognition systems is that they are accessible to everyone. For users who are blind or cannot use a screen for some reason, voice search is the best option. This is a large group of people that you miss if you don't think about voice search.

How to start in voice search?

With so many different platforms to operate and perform your voice search, it's important to understand how to access them effectively. These are tips for optimizing your voice search as a brand.

Different optimization strategies of different voice search engines

Different voice search engines require different types of optimization. These tips will help you target each of them.

Google Assistant - Focus on a local pack and featured clips. Along with this, Google Play optimization is also taken into account to deliver relevant results.

Alexa - Pay special attention to Bing places, featured snippets, and Yelp.

Cortana - Optimize your optimization for Microsoft App Store

Crab - Optimizes according to Google Assistant and also develops Siri compatible applications.

Bing - We can see in the four voice search processes, three of them, Apple's Siri, Cortana and Alexa take part in Bing search for basic information. Facebook is also joining the league and Google is obviously powering its own Google Assistant.

Regardless of which search engine you value, there are two main areas in which you should pay attention to local listings and excerpts.

On-site SEO optimization is essential

Despite all these strategies, the old SEO is obviously the king. You can't ignore SEO optimization like interpreting page content, making users understand your web page, responding to relevant queries, and knowing if your page is well optimized to rank in the search engine. Page authority has a big role to play in getting featured snippets.

Finally

Voice search is simply an additional interface and should in no way replace the old one SEO. This may change the technique or add tasks to SEO optimization but will not kill good old SEO of course.

So adapt your business to structural changes. You just need to make sure that all web pages are properly optimized for voice search. And since the UX voice is at its peak now, it's a good time to make a difference and stand out from your competition.