With billions of users active across platforms, social media has become an obvious choice for businesses and startups looking to improve their online business.
While with social media it is easier for you to establish your brand, products, services or information in front of a viable audience, it is ultimately up to you to determine how you want to leverage the benefits of the available applications. One of the most effective and reliable social media apps is buffer.
Read on to find out everything you need to know about using Buffer for social media management, how it behaves as a tool, and how to integrate it with WordPress.
Why Buffer?
Buffer is a sharing application to social media. It complements your ability to participate live on social media without bombarding your update subscribers.
If you don't want to inundate your subscribers with simultaneous articles on Twitter, Facebook and Linkedin or other social media then the Buffer app is the system for you.
It allows you to easily schedule Facebook bookmark updates, prepare Pinterest pins, scheduled tweets in a calendar from any computer (provided you have an active Internet connection). All you need to do is configure the updates and add them to Buffer. The app will do the rest.
How to Configure Buffer
Ready to start with Buffer? We will do the configuration in 3 steps. We will show you step by step how to make the necessary configurations with the Buffer calendar.
1 - Create a Buffer Account
The first thing to do is to create a Buffer account, something that can be done with your Facebook account, Twitter or even traditional way with an email address.
Then you will be prompted to sign in to social networks. You can choose: your Twitter account, a Facebook page, a profile or a group, a LinkedIn profile or page, a Google+ page, Pinterest and Instagram. Depending on the network you choose, Buffer will ask you for permission to access certain aspects of your accounts (this is necessary to help you plan the publication of your articles).
Once you are done with the option settings for your social account, Buffer will ask you if you want to manually set the display times or if you want Buffer to calculate automatically for you.
If you choose to let Buffer do the programming for you (What we highly recommend), so just add the number of articles per day you want and it will calculate when articles should be published when your traffic is the most important. Once done, you will have completed the configuration of your account.
Not only will your content be published in a timely manner, but it also keeps your customers engaged on your platform all day long. Additionally, you can use the statistics from Buffer to see how many people clicked on your content, which articles were re-shared, etc.
2 - Scheduling articles on Buffer for social media
The next step is to start planning for articles to update your social accounts. Log in to Buffer. In the "Content" tab you can add your favorite articles, quotes or tips (even images and videos). If you used Buffer to create your optimal display schedule, just click the " Add to Queue And your article will be ready for publication at your next publication schedule. You can also choose to "Share now»Or use« Schedule Post To define a custom manual publishing time.
Once you have prepared your articles and status updates, they will automatically go to your social accounts at the times you have determined. So, you can spend the rest of your day focused on your business and not your social accounts.
3 - How to integrate Buffer with WordPress for much easier sharing
Buffer is a great tool, but when combined with WordPress, it's a surefire way to boost your traffic and reader engagement. To add Buffer to your WordPress site, we recommend using a plugin, like WordPress Buffer. It's a plugin Available on WordPress.orgso you can install it directly from your dashboard.
Once installed and activated, you will need to create an access token in Buffer settings. To do this, go to the " App Buffer » and register your Website using the callback URL that was provided on the plugin configuration page (as in the following picture).
Once you have registered your site Copy the " access token And paste it into the settings of your plugin. Now you can start with the sharing settings of your content.
WordPress to Buffer includes options for you to schedule the sharing of your articles and pages, when published. Check the box (or both) and then edit the articles using the plugin tags, including the name of your blog, article or page title, excerpt, category, publication date, URL and author. Then check the box of the Buffer to which you want to automatically share your content.
Then just save your settings. Now when you create content on your site, it will automatically be shared with all of your accounts through Buffer. There is a Pro version available which includes features like the ability to post to Pinterest, custom tags for sharing your content, compatibility with images, settings for individual posts, and more. So if you want more options you can take the Pro version.
That's it for this tutorial. I hope it will allow you to share content on social networks using Buffer.
