It's probably not a surprise for you to know that the most successful website owners are meticulously following the data on their website. After all, tracking data can give website owners a real benefit when it comes to attracting, converting and retaining visitors to your site.
Tracking data like traffic sources, conversions from visitors to customers, behavior on your site, and bounce rate can have a significant impact on a website's overall sales. In addition, site owners can make improvements that will garner and improve sales.
But what are WordPress developers to do about improving their product sales?
As a WordPress developer, it's important to track analytics data on who is using your products, how the products are being used, and why your products may not be favorable to some. However, anyone who frequently visits WordPress.org knows that statistics provided for downloads are minimal at best. Consequently, which makes it extremely difficult to assess the effectiveness (or inefficiency) Of their products.
In fact, no data-driven decisions are possible based on this small amount of information.
In response, " Freemius Insights Provides WordPress product developers with an easy method to retrieve their product data. Although so far Freemius Insights has only been available to plugin authors.
However, it was recently announced that an extensible analytics and tracking solution will also support WordPress themes, and is called “Freemius Insights for WordPress Themes”, and will be used by theme developers who also want to start making data-driven decisions.
Today we will look at how " Freemius Insights Consists. In addition, we will examine " Freemium Insights » for developers of WordPress themes so that they have a better understanding of the use of their various products.
What is Freemium insight?
Insights is a Freemius SDK WordPress which is easily integrated into your plugin or WordPress theme in less than two. Working closely with the team of experts at WordPress.org to comply with web best practices and user experience requirements, the Freemius team assures that Freemius is safe and secure.
Characteristics of Freemium
« Freemius Insights for WordPress Theme Has many outstanding features that will allow theme authors to track data on the use of their products and consider making changes to them.
Optional subscription message
Once you integrate the SDK " Freemius " on your WordPress theme, anyone who downloads your theme receives an optional subscription message. This message is fully customizable by you and it replaces any existing welcome message. It asks for the administrator's email address and permission to collect very specific data about their use of your product.
Before subscribing, the user will have the opportunity to see the permissions they grant before accepting. For example, Freemius Insights will ask to collect data relating to:
- A profile overview
- The site overview
- Theme events
While the site administrator has the option of opting out, the goal is for consumers to be aware of the data collection and the benefits it will have on improving the product. In fact, Freemius notes that over 50% of all new users choose to agree to data sharing with the product developer.
Table Freemius edge
To take advantage of the solution Freemius Insights », You must create a free account with Freemius. This is where all of your users' data will be collected and organized for developers.
Once someone downloads your WordPress theme and agrees to data collection, you will immediately begin capturing data related to your theme usage. Here is the type of data you will have access to:
- The growth of users
- The active sites
- Sites that have accepted data collection
- Users who have accepted
- Users who have ignored
- Deactivations
- The uninstalls
- Top 10 of countries and languages that use your theme
- PHP and WordPress version users
- The reason for the uninstall
What is important about the Freemius dashboard is not only that it presents the digital data about your website, but it also has very easy to understand visual representations. Ultimately, Freemius provides valuable information for making data-driven decisions, improving products, and building a larger customer base.
Communicate with your users
Freemius Insights goes a step further in data collection and communication with your customers. In fact, Freemius provides all developers with a detailed list of all the sites that currently use their WordPress products. This includes names, emails, and WordPress sites where their products are used.
With this information, you can easily filter users and contact them when you have finished correcting a bug for example. Not only will this allow you to personalize your marketing efforts, it will increase the likelihood of retaining more customers.
Themes uninstallation form
According to Freemius, 20% of all administrators drop a site in after 15 minutes of use. In response, Freemius Insights offers an optional feedback form for all administrators who uninstall your theme. Here they can detail why they are uninstalling your product.
There are some good reasons why this type of feedback form is useful for both developer and client:
Provide unhappy customers with a platform to explain their grievances, which will help prevent subsequent bad reviews
It shows you care and can encourage the site admin to come back when the issue is resolved.
It automatically collects and organizes the data on these feedback forms so that you can correct the most important points first.
That's all for this tutorial, I hope this tool will help you improve your different WordPress products.
