Your keyword is the keyword you want your post or page to rank for. Some people like to use the same keyword multiple times over and over again. But that is not the reason for keywords ! You must use the main keyword only once. But why ? And what should you do if you desperately want to rank for that specific keyword? This is what we will see in this tutorial.
1 - do not compete with your own articles
The main reason why you shouldn't use your main keyword more than once is that you don't want to compete with your own contents for the position in Google. If you are optimizing two different articles with the same keyword, you would want both articles to appear on Google. You will tell Google: These two are suitable for people searching for my keyword. You would like both to display. It's difficult to do, not impossible but very difficult.
You need to have a site with some authority to see two articles ranked in the top ten search results. If you are already ranking one of your articles in the search results, you will probably have enough authority to try and see a second rank. If you don't have a keyword ranked yet, never use it twice! Update and enhance your original article and write new articles that revolve around that keyword.
2 - Ensure the ranking of the most desired keyword
What should you do if you want your articles to rank for your chosen keyword? Imagine starting an online store selling dog clothes. You probably want to categorize the words: “dog clothes,” but since you're just starting out, that's going to be pretty tough. Optimizing all of your items for “dog clothes” is not the right strategy. So what should you do? With good keyword research, you will have keywords that you can target.
Your most valuable keyword "dog clothes" is a keyword "head". It will be competitive and rather difficult to rank. You should write an awesome and long said cornerstone article on dog clothes and optimize it for the term "dog clothes" using the Yoast SEO plugin.
3 - Improve the structure of your site
The next step you will need to take to rank for your most desired keyword is to make sure your site structure is perfect. You will need to write lots of articles each surrounding a specific aspect of your keyword 'top'. You can write an article and optimize it for focus keywords like “clothes for small dogs”, “clothes for large dogs”, “dog clothes for rainy days” and so on. These keywords are called long tail keywords. If you link these long tail articles to your article with the main keyword, you will tell Google which of your articles is more important. This will help with ranking your most valuable item. At the same time, you will attract traffic for these long-tail articles.
Do you have to use a main keyword more than once?
Unless you are a high authority site and already rank for a specific keyword, you should NOT use a main keyword more than once. Ranking for that specific keyword is possible if you write an awesome article about that keyword. On top of that, you will need an impressive site structure to make sure that the article will start to rank.
That's it for this tutorial, hope you get more ideas on how to use the main keyword.
