We've told you more than once: Good content doesn't always guarantee success. Blogger's life is not just about writing content, but putting together a set of practices that can increase the chances of attracting visitors.
In this tutorial, I therefore offer you some tips that you can quickly implement to improve your traffic and your SEO.
Step 1: Check your content
Most of your conversion efforts are based on your content, so it's more than normal to check your content. The reason I say this is because marketing and SEO can be linked and the better your content is, the more leads to higher conversions and consequently higher search engine rankings.
Step 2: Internal Links
One of the best ways to demonstrate to search engines that your site is a relevant source, is to give visitors a reason to visit multiple pages as they browse your site. You can do this by creating a system of internal links that link the articles together, or by driving visitors logically from their starting point, to a funnel.
Step 3: External Links
Another way to improve your reputation with search engines is by having links to external sources. While it won't have an earth-shattering effect on your rankings, outbound links to relevant, high-authority sources will have a positive effect on your SEO.
Step 4: Check for broken links
Links can be broken for a number of reasons: during a blog migration, when you change the slug of an article, or when the external source is updating their own content.
If you have trouble detecting broken links, I invite you to install the plugin " WP Broken Link Checker ". It will ensure that your users' experience is smooth without an error page.
Etape 5: Add a blog
If you don't plan on having a blog on your website, you may need to rethink this decision. Remember that search engines index sites that have regularly updated content. A blog is one of the easiest ways to do this. All you need to do is designate the page that will be your blog (you can do this in the "Customizer"). Then start writing the articles and publish them when they are ready.
Step 6: Optimizing Security
In addition to moving your site to HTTPS, you'll want to add a security plugin to your site for monitoring and better security management. The plugin Defender of WPMUDev will keep you informed of security issues before they become a real issue. Since a hacked website could cause great harm to your visitors and ultimately your business, this plugin is a must.
Step 7: optimizing the page speeds
If you want to keep or improve the performance of your site, you will also need an optimization plugin. The plugin « H Will help you with all aspects of site optimization, including file "minification", browser cache, and more.
Step 8: Image Optimization
As websites become more dependent on high resolution images, which are good for the user experience, you will need a solution for these images to load quickly.
In addition to optimizing the performance of the page with a plugin of cached, you can also do it by optimizing your blog images with a plugin WP Smush Pro.
Step 9: Sharing Plugin on Social Networks
Creating high quality content and using eye-catching images is a good thing. But it is not enough just to offer these images on your site. The more you increase your social media presence and give visitors a reason to share your content, the better it will be for you. Use a social media sharing plugin like " Floating Social Bar ».
Step 10: Configuring Google Analytics
While you'll probably be able to tell how your site is doing according to your income, using Google Analytics will help you know how you've done to get that income. Once you have set up an account for your site, get a plugin like Google Analytics who will provide statistics in real time directly on your WordPress dashboard.
Summary
Building a new WordPress site is both exhilarating and nerve-racking. Your success will not happen just after installation, but after several sometimes repetitive tasks which are however essential for your development.
