Would you like to test the performance of your featured images on WordPress? Photos of play an important role in increasing visits and user engagement. A / B testing of a featured image can help boost engagement on articles.
In this tutorial, we'll show you how to A / B test WordPress featured images.
What is an A / B test?
Featured images on WordPress posts should be considered the main image of the post. They are prominently displayed on your Website and are often posted on social media when someone shares your article.
The more attractive the image, the more clicks it will generate and bring more users to the article. But how do you know what kind of featured images attract more visiteurs ?
This is where A/B testing comes in. You view two or more featured image variations and analyze the reaction of visiteurs. The version that gets more favorable reactions from users will be preferred over others.
How to add an A / B test in WordPress
The first thing you need to do is install and activate the Featured Image Optimizer plugin. For more details, see our step-by-step guide on how install a WordPress plugin.
After activation, all you have to do is create a new article or modify an existing one. Below the featured image selection box, you'll find two new boxes named “Featured Image A” and “Featured Image B”.
You must add two different images in each featured image area by clicking on " Set Featured Image A "&" Set Featured Image B". Then in the section " Featured Image performance" , click on " Activate Featured Image plugin for this post"
Now just publish your article and visit your site. The plugin will display one of two images at random.
You can see the performance of each image by following the path Settings »Image Settings.
You can also view test results from the meta area. Featured Image performance"
You will find there statistics on the image that has had the most clicks. You can also reset the statistics clicking on " Reset Data"
After running the test for a while, you can select the image that had the most clicks. Don't forget to turn off the alternation of images. That's it for this tutorial. Feel free to share it with your friends on your favorite social networks.
