In the year 2024, WordPress and web design enthusiasts are impatiently awaiting the new trends and ideas that will emerge. In this article, we will explore the fascinating field of web design and study the important trends and predictions for WordPress that will affect the digital world in the coming year. Join this expedition to discover what awaits you, from dark mode to cutting-edge gaming technologies.artificial intelligence.

7 WordPress trends to remember in 2024

The integration of artificial intelligence

The potential use ofartificial intelligence (AI) in WordPress has been in the news in recent years. As technology evolves and becomes more easily accessible to more people, more and more people are interested in this topic. WordPress, the world's most widely used content management system (CMS), has an exceptional ability to apply AI.

In this case it will be possible to improve the user experience, optimize procedures and boost the operation of the entire platform. Regardless, these prospects may present users with hurdles as developers and customers must deal with the rapid evolution of AI technology.

  • The growing use of machine learning algorithms to evaluate and improve content is one of the most significant advances in AI for WordPress. The term “machine learning” refers to the creation of algorithms that can collect information and make predictions or draw conclusions based on the information collected. Therefore, it takes nothing to examine user activity, observe patterns, and provide suggestions to improve the user experience. Machine learning algorithms can be used to evaluate website traffic statistics and recommend methods to improve content so that it ranks higher in search engines or allows for better interactions.
  • With advancements in AI technology, WordPress will be more likely to use more advanced algorithms and strategies. Deep learning (a type of machine learning focused on neural networks with many layers) has demonstrated its potential in a range of applications. These features include image recognition, natural language interpretation and more. Using deep learning algorithms, developers can build higher-level capabilities and functions, such as image recognition for media management or more precise recommendations based on user habits.
  • The integration of theartificial intelligence in a WordPress site allows you to improve the user experience and automate many operations. One method is to integrate an AI-based chatbot or use AI WordPress Themes. You can, for example, install a chatbot that interacts with visitors using natural language processing using a plugin. It can also answer frequently asked questions and make personalized recommendations. The chatbot will continually learn from user interactions using AI. Therefore, his responses will improve over time.

In other words, integrating AI into your WordPress site will allow you to improve its interactivity, usability and effectiveness in serving your audience.

Eco website design (Green Web Design)

Green Web Design represents another example of web design trends on WordPress. This is a method of creating websites that takes into account the environmental footprint and energy efficiency of the site. This involves reducing energy consumption and harmful carbon emissions. Thus, it is possible to respect sustainable and environmentally friendly practices at all stages of the development process.

Energy saving is one of the main aspects of designing an eco-friendly website. Research shows that internet servers and data centers contribute significantly to carbon emissions globally. Additionally, green web design can also improve user experience (UX). Fast-loading pages require less energy to display, improving user satisfaction and increasing conversions.

  • Performance Optimization: Reducing page load time not only improves user experience, but also reduces energy consumption. Among the techniques used are image optimization, use of cached and reducing the number of requests to the server.
  • Eco-friendly hosting: Choose a hosting provider that uses renewable energy as a power source or offsets its carbon footprint.
  • Streamlined design: Maintain a clean, minimalist design with an efficient navigation system to reduce site uptime and energy consumption.
  • Light colors and themes: Light colors and themes consume less power when displayed on screens, especially AMOLED screens.
  • Reduced data consumption: Designing sites with minimal data usage helps reduce the energy used by servers and user devices.

Creating eco-friendly websites is not just a strategy to reduce environmental impact. This is an important approach that can bring real benefits to users and businesses. In an era of rapid growth in the digital economy and increased attention to sustainability issues, eco-friendly website design will certainly play a vital role in the future of web development.

Better security

The growing popularity of WordPress makes it an increasingly coveted tool for hackers. Therefore, security will be a major trend for WordPress in 2024. There are several ways to strengthen the security of your WordPress websites.

  • Administrator accounts require strong passwords. Consider using two-factor authentication to increase security. The two-factor authentication (2FA) system has been around for a long time in WordPress and doesn't seem to be going away any time soon. Simply put, two-factor authentication provides an extra layer of security to your website by requiring additional authentication when you log in. With 2FA, you not only have to enter your username and password. Additionally, you will be asked for additional information. This could be a unique code provided to you by phone or text message, or a predefined question.
  • Additionally, updating your WordPress installation is one of the best security measures you can take. When a new version of WordPress is released, it contains security updates for any vulnerabilities detected. As themes and plugins become obsolete, your site becomes more accessible to hackers. It is therefore essential to evaluate what you use regularly and look to improve or replace it.
  • Consider installing a security plugin to provide an extra level of security to your site. These extensions offer features like virus scanning and firewalls, which can help keep your site secure. Whatever technique you use, be sure to test your site on a range of mobile devices to ensure it displays and functions correctly.

Inclusive websites

All users, not just those with disabilities, can benefit from inclusive design. Easy navigation on a website improves the user experience and can lead to greater interaction and sales. An inclusive site should have a web design tailored to accessibility and user experience. Accessible design is the practice of reducing barriers to access for people with disabilities or other impairments. Ergonomic design is a data-driven design method that evaluates and verifies how real people interact with a website. 

  • Use accessible themes and plugins: Choose accessible themes and plugins that meet accessibility standards like the Web Content Accessibility Guidelines (WCAG) 2.1.
  • Include Image Alt Text: All photos and visual elements on your site should be accompanied by informative alt text. This text should be brief and relevant to describe the content of the image.
  • Keep keyboard navigation: Make sure your site is accessible only using the keyboard. Users who cannot use a mouse, such as those with motor skills problems, must rely on keyboard navigation.
  • Use appropriate headings: To organize information, use appropriate headings. Headings help screen reader users navigate your site and understand the structure of content.

Multilingual plugins

Creating a multilingual website allows you to reach a wider audience. You have no reason to limit your website to just one language. THE WordPress plugins multilingual languages ​​make it significantly easier to translate pages, blogs and other textual elements on your website.

There are different reasons for using a multilingual plugin. You will be able :

  1. Give users the option to select their preferred language on the dashboard.
  2. Allow visitors to view articles or pages on your website in their native language.
  3. Translate text from any part of your website, such as navigation menus and widgets.
  4. Enable translation by a real human or automatic translator.

Although WordPress multilingual support is far from necessary for everyone, it is extremely beneficial to know that it is available. Offering material in different languages ​​shouldn't be a problem for businesses looking to grow their audience or those operating locally. 

WPML (WordPress Multilingual Plugin) and Polylang are two multilingual plugins provided by WordPress that make it easy to install multilingual support. These plugins are used to manage translations, language switchers and other language-related functions from the WordPress dashboard. Additionally, using them will save you a lot of time in the process of developing a WordPress website.

Dark mode

Dark mode is a trend that allows you to use dark text and background images to produce designs that are visually appealing and easy on the eyes. Dark mode for popular WordPress sites is becoming increasingly popular for a variety of reasons, including:

  • Improved user experience: Dark mode allows for a more engaging visual experience, with less clutter and a better user experience.
  • Better accessibility: Dark mode offers a high-contrast alternative for visually impaired people. It is also interesting for people who suffer from an addiction to intense light. This openness allows you to access a wider audience and group of potential consumers.
  • Visually pleasing: the dark version of the interface looks really elegant and sophisticated. It gives your website a more refined appearance. With this trend, you can ensure that your site gives your visitors a memorable first impression.
  • Power saving: Dark mode pixels emit less light, which can improve device battery life and make your website more friendly to mobile users.

Dark mode is one of the examples of WordPress trends that are becoming more and more popular on many digital platforms, and people are getting used to it. The ability to use dark mode allows users to personalize their browsing experience, which can improve their overall satisfaction and interaction.

WordPress trends from previous years

The many WordPress trends are not going away. Some of these trends include minimalist designs, multipurpose themes, and animations.

  1. The minimalist design of WordPress applies to any website, blog, business or industry. Rather than using a multitude of effects, animations and fancy features, you reduce the appearance to the essentials. Free spaces, combined with minimalism, give excellent results. You will be able to create a user experience that promotes the delivery of all your essential information, goods and services, without any distractions.
  2. Microinteractions are small, subtle animations or interactions that provide feedback, encourage action, and improve the user experience. These animations or interactions can confirm the success of an activity, display progress, identify problems, or help visitors navigate the website. A loading or progress bar, for example, signals that a procedure is in progress, reducing boredom and ambiguity for the user). Microinteractions also add a sense of excitement and amazement to a website, making it more likely to be remembered.
  3. WordPress trends 2024 will not neglect multipurpose themes. They are undoubtedly emerging every day. Thanks to their versatility across many businesses and industries, they are popular among freelancers and agencies. They offer a large number of customization possibilities, allowing you to develop websites for a variety of industries, such as business, portfolio, e-commerce, blogging, agencies, etc. Plus, their many features and versatile out-of-the-box solutions are perfect for growing websites.

A few words in conclusion

In 2024, keep your creative mind and skills sharp. Embrace these new trends, adapt to new technologies, and continue to create digital experiences that engage and motivate. The world of web design is on the cusp of exciting new developments, and here is your opportunity to be an integral part of them. Show curiosity and imagination, and see your creations revolutionize the digital environment in the years to come. Moreover, our promo code “wplift” gives the opportunity to save 7% on all TemplateMonster products and 10% on MonsterONE. This subscription will help you better understand how to launch a WordPress site for free. Thanks for reading!