I spent more than a week to gather the latest statistics on google search 2023 from all major web analytics companies and other trusted sources.
By learning about the latest information on Google searches, user behavior and the latest search engine trends, you can optimiser your strategy SEO or your content in order to get the most out of it.
In this article, you will discover statistics amazing (and useful) on Google searches, such as:
- The most searched objects on Google
- How many Google searches are performed per day?
- Google market share
- Number of Google searches per month
- Number of voice searches
- Google search CTR
- And many more…
I advise you to add this article to your favorites, because we keep up to date with the latest Google search trends, facts and data.
I also showed how you can use Google Trends to get the statistics on Google search in real time.
Are you ready to update?
Google Search Stats (Most Useful) You Need to Know in 2023
Here is a list of updated Google Search facts, trends and data:
| Google search statistics | Source |
|---|---|
| 1. The most visited site is Google in March 2023: 88,6 billion times | Similar Web |
| 2. The term “Google” is searched 7,6 million times per month | Ahrefs |
| 3. Google had the largest search engine market share 93,18% – March 2023 | StatCounter |
| 4. Google searches per day are 8,5 billion+ | Live Internet Statistics, 2023 |
| 5. Google searches per second are around 99 | Live Internet Stats April 2023 |
| 6. Google searches per year reached 2 trillion+ | SearchEngineLand |
| 7. Goal search queries on Google hit $8 billion per month | |
| 8. Google Takes the Largest Share of USA Mobile Searches – 96,6% | Statista, Oct 2022 |
| 9. Google captures the largest share in mobile searches worldwide March 2023: 96,17% | Statistics, March 2023 |
| 10. Mobile Devices Dominate Search Traffic on Google: 60%+ | Markelenic, 2023 |
| 11. The CTR of the 2nd page of Google Search Results is mediocre: 0,63% | Backlinko |
| 12.1st average Google search result CTR: 27,6 | Backlinko |
| 13. 5 trending searches on Google, 2022 are: Wordle, India vs England, Ukraine, Queen Elizabeth, Ind vs SA | Google Trends Global, 2022 |
| 14. Covid is the #1 trending search on Google, 2020 | Google Trends Global, 2020 |
| 15. Google's Search Index Size Exceeds 100 Billion GB | |
| 16. Brazil is the country with the most searches on Google: 97.77% | StatCounter, 2023 |
| 17. China generates the least searches on Google: 6.69% | StatCounter, 2023 |
| 18.Google's market share in India is 98,48%. | StatCounter |
| 19. Average Duration of Google Searches Including 2 keywords | Backlinko, The report of Statista |
| 20. Google receives 20% of new search queries each year | Internet search statistics, 2023 |
| 21.Google search ad clicks (69%) come mostly from mobile devices | eMarketer |
| 22. The increase in local searches on Google (“near me”) has been massive over the years: 250% growth | |
| 23. The annual growth of Google search numbers is 10% to 15%. | Internet search statistics |
| 24. 65% of Internet users are likely to click on Google's organic results | Backlinko study |
| 25. 90,63% of sites that never appear in Google's search results are huge | Ahrefs Study |
| 26. Amazon drives (61%) twice as many product searches as Google | InsiderIntelligence |
| 27. The most searched person in the Google search engine 2021 is Alec Baldwin | Google Trends, 2021 |
| 28. The most searched person in the Google search engine 2022 is Johnny Depp | Google Trends, 2022 |
| 29. YouTube is the most searched keyword on Google in 2022: 3,16 billion times | Similar Web |
| 30. 50% of searches on Google result in no clicks | SearchEngineLand |
| 31. The keywords long tail accounts for 91,8% of the total number of queries made on Google. | Backlinko |
| 32. 14% of all searches on Google start with a “question”. | Backlinko |
| 33. The 4 keywords The most common questions are How, What, Where and Who | Backlinko |
| 34. The average percentage of image packs in Google search is 19,4%. | Backlinko |
| 35. The average percentage of video results in Google searches is 17,9%. | Backlinko |
| 36. The average percentage of people who also ask questions in a Google search is 19,5%. | Backlinko |
| 37. The average percentage of articles at the top of the list in Google Search is 15,5%. | Backlinko |
| 38. Paid ads displayed on Google Search have a 63% chance of receiving clicks | Clutch.co |
| 39. 90,3% of Web Pages Get No Traffic from Google Search | Ahrefs |
| 40. The average daily time users spend searching on Google is 21 minutes | Statistics, November 2022 |
| 41. 27% of voice searches worldwide are done on Google | Google, 2023 |
| 42. Image searches on Google have increased by 60% over the past two years. | Google, 2023 |
| 43. 49% of shoppers use Google to discover new products | Google, 2023 |
| 44. 46% of product searches start on Google | InsiderIntelligence |
| 45. Search results where the Google feature snippet appears produce the best click-through rate – 42,9%. | FirstPageSage |
| 46. Google Search holds 84% global desktop search engine traffic market share | Statistical, 2023 |
| 47. The web pages on the first page of Google search results are about 3 years old. | Ahrefs |
| 48. Over 60 billion web pages have been indexed in Google Search so far | worldwidewebsize.com |
| 49. 46% of searches on Google are for local businesses or services | SearchEngineRoundTable |
| 50. 30% of searches on Google from a mobile phone are related to a specific location | Google, 2023 |
| 51. Searches on Google increased by 22% in 2020 | data report |
| 52. 97,6% of searches on Google included the SERP Feature | Backlinko |
| 53. About 12,3% of search queries on Google display the Featured Snippet | Ahrefs Study |
| 54. 10% of search traffic on Google is generated by Google Image Search | Crunch |
| 55. 84% of Internet users use Google 3 to 5 times a day | Moz |
Google Trends – See real-time Google search stats
Would you like to discover the following Google search indicators:
- Trending Google searches in the last 24 hours
- Daily Search Trends
- Research Trends in real time in different countries
- Search trends by state, country and year
- Trending by Categories (News, People, Athletes, Diets, Movies, Home Style Searches, etc.)
- Shopping trends
- Trending on YouTube
- Seasonal trends
- The popularity of the search term or niche category over a year
- And many more
In this case you should use Google Trends – a free tool from Google. All the data mentioned above can be easily extracted using this amazing trend analysis tool.
Google Trends is a useful data source for marketers, bloggers, businesses and brands. By using Google Trends and its data, they can increase their website traffic and even earn money. It is also one of the best Google search tricks to discover hot topics for content creation.
Example: Google Trends has displayed global Google search statistics for 2022 (top searches, news, and people).
Extracting data from Google Trends is an extremely simple process. All you have to do is...
- Navigate to the Explore tab
- Insert a Google search term
- Configure the location, period, category and type of search.
Did you know that Google Trends lets you explore web trends, YouTube trends, news trends, and shopping trends?
In the tab " trending Now“, you can discover statistics and data related to daily and real-time trends from Google search.
FAQs: Google Search Statistics
What are the latest Google search stats?
- According to SimilarWeb, the top 5 countries by Google traffic in March 2023 are the United States (26,95%), India (4,50%), Brazil (4,44%), United Kingdom (3,86%), Japan (3,52%) and other countries (56,72%).
- According to StatCounter, Google search is currently ranked first in the global search engine market with a share of 93,18%, compared to Bing (2,87%), Yahoo (1,12%), Yandex (1,02 .0,42%) and DuckDuckGo (XNUMX%).
- According to SimilarWeb, Google tops the list of most visited sites in 2023 with 88,6 billion visitors.
- According to Statista, Google holds the largest share of mobile searches worldwide as of March 2023: 96,17%.
- According to 2022 Google Trends, the most searched query in Google is "Wordle".
How many people use Google per day?
Since its creation in 1998, Google has processed more than 8,5 billion searches per day (Internet Live Stats, 2023). In 2023, the average number of searches per second was over 99 (Internet Live Stats, 000).
What is the most searched thing on Google?
In 2022, the most searched keyword on Google was “Wordle”. The second most searched keyword was “India vs England”, followed by “Ukraine” and Johnny Depp.
How many times was the term “Google” searched for?
The term “Google” was searched for 7,6 million times last month.
How many web pages have been indexed by Google Search?
Over 60 billion web pages.
End word
Review of Google search data and trends confirmed that the popularity of Google search was excellent, continuing to increase, and likely to continue to grow in the near future. Optimizing a website for SEO Google will definitely bring fruitful results.
The 2023 Google search year isn't over yet. Bookmark this post for future essential Google search statistics and data.
So here are the statistics on Google search which I hope will be useful to you. If you liked this article, please feel free to share it with others and leave your feedback in the comments.
