When I was a kid, the internet connection required running AOL on a rude, ugly computer which made us wait for that little yellow guy to connect to the " world Wide Web And the dial up was playing a horrible sound every time.

To this day, I can still hear that sound in my head.

At the time, the internet was still so new that the word " blog Did not exist yet.

A decade and a half later, everyone and their grandmother owns a computer, tablet and / or smartphone with Internet access. And " blogging Is so popular that it's hard to find someone who doesn't know what to talk to you about, when you say it makes a living.

On the other hand, even though it has been around for decades, older than the internet and blogs, very few people know what “ Copywriting ».

What I notice every time is that the general reaction is a crumpled nose and pleated forehead followed by the question, " Copywriting? What is that?"

You may not know what " copywriting But it's been a part of your life for a long time.

Radio, Television, Government, Magazines, Internet.

Literally all of these are dripping words created by a copywriter. But, what exactly is copywriting, how is it different from blogging, and can it help you improve your blog ?

Let's find out.

What is copywriting and how does it differ from blogging?

The " Blogging Takes a lot of shapes and sizes. Some people do it as a hobby and do not expect much in return, but most people start creating blogs with the idea that this can be a potential source of revenue.

Very few of them do in the big blogging world and there are a few reasons why some are successful while others are not.

Many who start the " blogging » believe that making money online is as simple as create a website with content, then cross their feet waiting for fortune. When success is not achieved, they abandon the site and move on to something more promising.

However, there are others who have all the passion, hope and patience to see their blog succeed and they dedicate the time (a lot of time) to writing and creating better content and doing everything possible to build an audience and income. And even when everything seems to work perfectly, they always find a fault with it.

Why is this the case?

Well, have you ever tried to ask yourself how bloggers like " Jon Morrow "," Neil Patel "And" Darren Rowse Have managed to turn their blogs into money print engines, while others with the same passion, can barely make a living on their own?

I mean, of course, these guys managed to build a big enough name for themselves and became authorities in their field, but these guys were once like you and me. They were just people with a computer and the dream of making income online.

So what makes them different?

Even though these guys are classified as bloggers, they do not just create content for the sake of creating. Instead, they managed to create content that really speaks to their audience and a much of their success comes, not from what is written, but from the way they write it.

This supposedly secret skill is really not a secret at all.

This skill that they combine in their blogging is called " copywriting And that's one of the few things that sets these men and their classes above the rest.

Definition of Copywriting: What is it?

If you are looking for this definition on Google right now, here's the answer you're likely to find:

Copywriting is… [t] the art and science of… strategically delivering words (written or spoken) that prompt people to take some form of action.

While this is true, I prefer the way Neville Medhora (editor on AppSumo) defines it:

Copywriting is basically moving around words to sell better.

Copy is used in all forms of marketing because, when done correctly, it converts to the end goal which is usually: to make more money! However, the end goal could be something else. Maybe you want to recover emails or something similar.

Anyway, a " copywriting Effective can help you accomplish that.

Now, if it seems so easy for Neville to do copywriting » it's really not as simple as placing a few words in a sentence to see a huge peak in sales (not for a beginner).

As " Blogging ", the " Copywriting Is a craft that needs to be polished and honed in order to even begin to get good at it, which takes time and a lot of practice.

But why all this? Why would you (even if you got this far in this article) keep reading about " copywriting When you are not looking to actually become an editor?

The answer is simple:

It doesn't matter what type of business you're just a small brick and mortar business, a blog, or a corporation: implement a " copywriting Impressive in your marketing plan, which is designed and tweaked for your audience, will earn you more money.

Would you like to know why and how you can wring the most money from your content?

We will talk about it in a future article. If you have questions and opinions, do not hesitate to share them.