Every professional designer / developer follows the latest web design trends. But not everyone works for us. This article aims to highlight shading design trends and find ways to use them safely.
The year 2017 is still fresh in our memory. The whole year was about minimalism. However, 2018 brings bold letters, vibrant colors, and new possibilities for user interaction.
To make a long story short, the design strives to grab our attention and keep us focused and engaged while browsing this or that. Website.
This allows us to find new ways to design resources Eye-catching and attractive websites. However, the techniques to make your design stand out can be rather tricky. It is very important to feel the facet between vulgarity and aesthetics.
Let's take a look at the most popular website design trends and take a look at the possible pitfalls that could be waiting for you here and there.
1. Bold characters
Just accept that bold letters aren't just for looks. They affect things like reading speed, reading comprehension, and user perception.
For example, a study by Google / IBM showed that the serif Georgia font was read 7,9% faster than Helvetica.
Did you know that using sans-serif fonts like Helvetica offers better reading and comprehension speed according to the following study: testers who scored higher on reading speed and understanding.
The point to remember is that bold characters make a statement. They are easier to read and understand. And we will see more in 2018.
2. Vibrant colors are back
Neutral and reserved pastels have been in vogue for almost two years. But today, dynamism returns with a vengeance. No more muted color schemes. 2018 is full of contrasts, character and personality.
However, you must remember that colors affect our mood, which is why they are the subject of several studies. Color has a powerful impact on our brain, our perception and our behavior and it is important to make a positive one. According to the Kissmetrics infographic, 92% of customers say visual impression is the determining factor in their purchasing decision.
Colors make us feel a certain way. If applied correctly, bright and vibrant colors make us feel awake, excited and alive.
Without exaggeration, color can be called the second most important aspect of an app (second after functionality).
The colors can be compared to the smell. They are such a powerful factor because they make us feel a certain way.
The fact is that when we leave a Website, we may have forgotten what he said, but we will remember what we felt.
3. Optimized design for mobile
Mobile traffic is increasing every day, responsive websites have become something ordinary in recent years. But in 2018, it's time to really master mobile design. We don't ask: "Does our website work on mobile?" » This is more like: “How can we better present our contents on mobile? »
According to statistics, 80% of Internet users have a smartphone and use it. The average time spent on mobile devices is steadily increasing and is now almost 5 hours a day according to TechCrunch.
In 2018, the main challenge will be to master mobile design and understand how it contents may consume better on the screens of smaller devices.
Here is the list of the main challenges in mobile design that you could face:
- you don't want users to find the same contents both on their mobile device and the desktop version;
- you want to keep a similar functionality and navigation of the content;
- you might want to display ads, which is quite difficult for mobile;
- you want to evoke the same emotions and brand as your Website invokes.
One of the key elements of mobile optimization is to provide its accessibility to navigation with one hand. Think about how you use your smartphone. Do you read cool articles while on the bus or in the metro? Do you send messages when you are in the supermarket? Are you browsing for “the best beer of 2018” when you're on your way to see a friend? You are probably doing all of this with one hand.
According to Google, these situations are called "micro-moments". In other words, short situations where people turn to their smartphones for getting, knowing, doing and buying.
Steven Hoober discovered that 49% of smartphone uses are done with one hand, not with two hands. 49% of the time we spend on our phone.
The takeaway is: your website navigation should be thumb-friendly. All or part of the screen should be within reach of the thumb.
4. Gradients and translucent design
Today, we can find gradients almost everywhere in web design, like on the logo, on buttons or on the background. Not so long ago, the use of brighter colors, bold graphics and gradients scared many business owners, but now these elements are slowly taking over web pages and even replacing many. traditional elements like photography. Why can the improper use of gradients kill your design aesthetic? Because the awful gradients make the design inexpensive and obsolete.
Transparency is also a risky but impressive job. If used correctly, the translucent design can enhance the overall design and layout without affecting the readability of the page.
5. Semi-flat design
Flat design can be called the most popular but at the same time the most controversial design trend in recent years. The trend is affected by the joint strength of media, technology and usability. It is gradually incorporated into our design, being redefined and improved by talented designers. The approach to flat design has changed and evolved into the semi-flat style, which looks sophisticated, yet familiar and intuitive at the same time.
The combination of the material design and the flat design can become an absolutely perfect solution, which adds a feeling of space on the design gives, including the card design and the floating button. This allows users to better recognize and accept the elements of the page because they are principled and predictable.
6. Three Dimensional Design / 3D Design
Are you still using 2D design? The point is, the use of two-dimensional / 2D design is common in past UI design, but it is poised to embrace more 3D effects early in this year. It adds fun to your design and enriches your content.
Creative is becoming more and more prominent in visual design, and it will bring a good shadow effect by rearranging the location and spacing of page text. So it's high time to replace your boring 2D pages with awesome 3D effects.
Recapitulation
Thus, we have discussed some major web design trends of 2018 and the possible risks associated with them. It's pretty obvious that not even the hottest trend is a guarantee of your success, however, when used professionally, it will help you become a lot more popular than your competition. Don't be afraid to experiment and be creative, only daredevils win the races.
By the way, if you start building your website with the acquisition of a premium quality model from a decent supplier is some kind of guarantee that you won't lay one? :).
Let's quickly recap the best web design trends to follow in 2018:
- Bold characters
- Bright colors
- Design responsive
- Gradients and translucent elements
- Semi-flat design
- Three-dimensional design / 3D
- Micro-interaction design
- Minimalism
The list goes on ...
Do you have additions / suggestions / thoughts on the subject? Please share them in the comments section.
That your creations are cool,
Hello !
That your creations are cool,
Hello !
