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How to share your Instagram photos on WordPress

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If you are looking for an easy method to display your Instagram photos on your WordPress blog, then don't look for a plugin - IFTTT offers an even easier way to do it.

You can use the Instagram embed code included on each individual post by clicking on the three dots in the lower right corner to copy and paste the code, which works great for displaying your photos on your site. But if you want to post photos or videos to your blog at the same time as you do on Instagram, IFTTT will do the trick as well. In fact, you can even choose specific photos or videos that will be displayed, including a tag that will be used by WordPress, giving you control over what should be posted.

First steps with IFTTT

IFTTT is a service that allows users to connect their personal accounts to certain web applications in order to perform automatic actions on one application at any time when the other application triggers an action. So if you post a new Instagram photo (the trigger), then a new article will also be published on WordPress with the photo (according to your settings).

If you don't have an IFTTT account, you can easily create a free account.

Once you have logged into your account, you need to log in to both your Instagram account and your WordPress blog in order for them to access IFTTT. These two applications are called " canals" page (in French).

Click on " Channels »On the top menu. You can start typing "Instagram" on the search field, or scroll through all applications to find it.

Click the Instagram icon click the blue button "Connect" (Connecter) to add it in the process of integrating your account with IFTTT.


Now, we can take a look at the different ways to post content from Instagram to WordPress. The first is to post some new photos and videos immediately for WordPress.

Post all the news on Instagram directly on WordPress

When you use a trigger to generate an action with IFTTT, this is called a  "recetteÂ". You can create your own recipes if you want, which we'll cover briefly at the end of the article, but you can also take advantage of the wide range of existing recipes that have been created by other users.

Click Browse (Explore) on the top menu to search for specific recipes or look at recipes that have been recommended. To display all of the new Instagram photos and videos on WordPress, we'll be using the existing recipe, " Instagram to a blog "(Instagram to blog).

Click on " Connect And you'll be taken to a new page with some customizable fields. For this particular recipe, the title of the WordPress post will be the caption that is included on the Instagram post, but you can remove or edit the Instagram post as desired.

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For example, you can move {{title}} so that the Instagram caption is included in the field instead of the WordPress title.

If you want to change something, just click in the blue box to search for ingredients, which allows you to choose some Instagram components that you can customize.

You can even scroll down to enter the categories and tags of the WordPress Instagram news posts, and you can choose whether you want them posted immediately, saved as a project, or private. Click on " Add " (Add) when you are done.

The recipe can be viewed at any time by clicking on »my Recipes "(My Recipes) in the top menu. You can change it whenever you want, check its log, verify that it's running, or even turn it off without deleting it permanently.

Now every time you post a new photo or video on Instagram, it will show up on your WordPress blog within minutes (after the verification of the publication) with the information of the fields you have customized.

Use hashtags to post specific articles on WordPress

For users who wish to have more control over which posts will be posted on WordPress, Instagram photos are tagged with the "Hashtag" #wp for WordPress posts. Adding the #wp tag is what allows IFTTT to publish Instagram content.

In this recipe, you will notice the addition of the Instagram hashtag field, which includes "Wp" by default. You can change the label to whatever you like, if you don't want to use the default "#wp".


Once you have finished making all the necessary changes in the fields indicated, you can click on " Add " (Add) to activate the recipe. Whenever you want an Instagram post to be published to your WordPress blog, you have to include the #wp (or the one you have specified instead).

This is what to do if you only want to post specific photos or videos to your blog. But what about posting only photos or videos?

How to post photos or videos on WordPress

If you want to publish all the photos, but not the videos (or vice versa) on WordPress, you can do this without having to add a hashtag. For photo posts only, you can use the recipe " New Photo by Instagram" page (in French).

Customize the fields as desired then click Add. New photos that you post to Instagram will be posted to WordPress, but new videos will not.

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Conversely, you can use the recipe " Instagram video to WordPress blog“, To publish only the new videos, the photos will not be taken into consideration.

How to create a custom Instagram recipe

All of the recipes we've covered are great options if you want to use a quick and easy solution to implement, but if you want to have something more personalized with specific actions, you should consider making your own recipe. This way you can choose which fields you don't want to include.

To get started, click on your username in the top menu and select "Create" (Create) from the drop-down menu. IFTTT will then take you through the process of creating a recipe.


First, click on the blue link and choose your trigger channel.

Now comes the fun part. IFTTT will pull a grid of options to select as a trigger.

Instagram triggers include:

  • New photos of you
  • New pictures of you with a specific hashtag
  • New photos of you in a specific geographical area
  • You like another photo
  • New photos by a specific user
  • New photo by other users sharing public posts in a specific geographic area
  • New photos by other users using a specific hashtag
  • New videos from you
  • New videos by you with a specific hashtag
  • You like a video
  • New videos by a specific user
  • New videos by other users with a specific hashtag

You have all kinds of options available, including the ability to post Instagram posts that don't belong to you to your WordPress blog. As an example, let's say we want to post new photos posted by anyone in a specific geographic area.

Click on the box New photo by anyone in area "(New photo by anyone in the region). In this case, IFTTT will ask to know your location so that it can give you a map of your nearby area, which you can move around to position it correctly. You can even use the plus or minus sign buttons to enlarge or reduce the area you want to include.


Click on « Create Trigger«   to go to the next step.

Then click on the blue link to choose your course of action. Obviously, for this example, we'll choose WordPress.

You can choose to create either a standard WordPress blog post, or a photo post.

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Let's click Create a picture post.

Now you can fill all the fields with the ingredients you want. The first three fields have ingredients which are automatically suggested, but you are free to remove or modify anything to make it work the way you want.

Click on Create an action once you have finished. If you've chosen a relatively popular location where photos of other users are posted very often with the location tag, then you will start to notice new photos appearing on your WordPress blog very soon after IFTTT checks.

That's it for this tutorial. Please do not hesitate to contact us if you do not understand a point.

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