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There are few things as satisfying as watching your email list grow. At least, until you realize the percentage of users who stop opening your mail. It happens to everyone, but that doesn't make it any less awkward.
Lucky for us, "dead" email subscribers can be brought back to life with a little work. There are lots of ways to re-engage email subscribers, and in this article, we're going to explore a few methods to re-engage their interest. Let's start with the simplest.
1 - Focus on relevant content
People can profit from buying things, but they don't like to feel the pressure forcing them to make a purchase. This same maxim applies to mailing lists. You need to do more than just focus on promoting your products and services.
Arguably, the main purpose behind a mailing list is to build a list of subscribers to convert them. However, that doesn't mean the best way to go about it is to continually come up with new offers for them. While the approach might reward you with short-term conversions, it will also increase the open rate reduction.
At the end of the day, what keeps users away from your content is the abundance of great offers. To get started, ask yourself: Do my emails help subscribers solve problems, or provide them with the information they need? If not, you need to turn things around and focus on writing more relevant content.
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2 - Reward your subscribers
Improving your headlines and content are great steps, but often it won't be enough to re-engage your followers. In this case, you can try using rewards as incentives. The possibility of a reward will often be enough to entice users to open your emails.
You may offer the following to readers: " Remember that the X lucky subscribers will receive a full copy of our eBook, we will send an email on the Y date ».
The reward can be something of value to the reader, as long as you are sure your subscribers are interested. The key will be to make the reward attractive enough to attract the attention of your subscribers. However, offering constant rewards can be ineffective, so you should not abuse it.
3 - Get Feedback Through Surveys
Sometimes the best way to grab the attention of email subscribers is to ask them outright what they think about your articles. Surveys are great for this, and they make it much easier for subscribers to voice their opinions.
This is beneficial for two reasons. First of all, people enjoy sharing their thoughts, and secondly, you'll get insight into what your followers think about your content.
However, while every opinion counts, remember to focus on the subscribers who give up. If you can transform your emails to offer something that interests your subscribers based on the surveys you have done.
Most of the available email campaign tools allow you to target dead or inactive subscribers and boost their engagement.
4 - Remind people why they subscribed
So far, we've only talked about how to re-engage subscribers who've lost interest in your content, but that's not the only type of lost subscribers. To be frank, another part of this user group might have just forgotten the reason they signed up for your newsletter.
Don't take it personally. Most people these days juggle dozens of accounts and subscriptions through their emails, and some of them are easily forgotten. It doesn't necessarily mean that your content is irrelevant.
That's it for this tutorial. I hope it will give you more ideas on how to re-engage your subscribers.