Psychology is one of the most important aspects in marketing, but we have a great tendency to overlook it. From messaging to colors, there is just one step, and it's the little details that can persuade you, or deter you from making a purchase.

Did you know that color was 85% of the reasons you purchased a product specific? But still, the all-colored advertisements of magazines are distinguished at 26% more than black and white.

The psychological element goes even further when you dwell on the specific meaning of colors. For example, if you use the color blue for your products, it will have a calming effect on your consumers, whereas the color black gives something exclusive.

The real question that arises is therefore to know how to use colors in your marketing!

I will try to answer that question right away.

Some figures on the colors

  • 85% people who shop say that color is the first reason they buy a product
  • 66% of people will not buy certain products unless they have their favorite color
  • Advertisements all in color magazines are distinguished at 26% more than black and white
  • Color increases brand recognition of 80%
  • Over 90% of purchasing decisions are influenced by visual factors
  • It is also said that people make decisions subconsciously after 90%, and 90% sometimes the product rating was based on color.

Color and type

The colors that women love

- Blue, purple and green

The colors that women hate

- The color orange, brown, and gray

The colors that men like

- Blue, green and black

The colors that men hate

- Brown, orange and purple

Colors that affect your spending

- The Bordeaux : rich and refined

- Black : the color of sophistication

- The green: used to attract those with a green spirit

- Blue : confidence and reliability

- orange : loyalty and accessibility

Colors to avoid

- Light pink: the rose is usually very specific to the feminine gender. He can also communicate weakness

- Grey : it is a very neutral color. She can represent loneliness and bitterness

- Light blue has calming effects

- Black: black is associated with exclusivity, of course; but it is also the traditional color of death and fear

- The chestnut : used alone, this color can represent boredom

Determine the signals your colors send

There are 3 categories of buyers, and each of these categories has colors that most encourage them to buy:

1. Compulsive buyers : they will be attracted to dark blue, orange and black

2. Those who buy according to a budget : Navy blue and green will effect

3. Traditional buyers : they will be more tempted by pink, sky blue and burgundy

Combining all of these tools carefully could help you achieve a set that fits your brand and helps you achieve your goals.


Colors might not seem that important at first, but they really are. There are websites that have seen their click-through rates increase sharply by simply changing the color of the call to action button.

Do not take colors for granted. Once you have entered the message you want to convey, take the trouble to do some A / B testing to maximize your conversion rate.

So what do you think of the colors?

Do you think they affect your decision making process?

Tell me everything! : )