Or is everything still revolving around you? What we'll never stop saying here on BlogPasCher, it is that the key to effective blogging is to focus on the needs of the people you are trying to reach. By force, you may say to me, " ok, ok, we already understood ". Nevertheless, I can share at least two examples that prove that this is not always the case.
And what's even funny about that is that these are two aspects that make the web really a unique marketing platform. However, we do not always take advantage of it. Let's try and see if we don't surrender " guilty At one or the other of these two levels.
1. Produce content in the form you prefer
If there is one thing that many of those who publish on the web have in common, it is that they prefer to read. It's faster to take a diagonal look, get some information of choice and decide (or not) take the time to go more carefully.
The problem is that (statistically) most people do not like to read, and do not understand (Nor retain) not good when they do it. As a result, those of us who only publish stories struggle with a limited audience, while more of the potential audience is served to a lesser extent.
There are bloggers who claim that they do not make audio, video or image-enhanced content because they personally do not prefer to consume information in this form. But if there is one question you need to ask yourself, it's good: What format does my potential audience prefer?
It is clear that BlogPasCher, the majority of readers are ... readers. But the psychology of learning makes us understand that even those who first learn texts can benefit from a multimedia approach. Therefore, you should develop audio / visual / interactive collections; combinations that work best with the specific information you want to share.
Multimedia content (combinations of text, audio and visual elements) is perceived to be more effective because it is more valuable to a large part of the population. With different types of learning, multiple formats allow a large portion of the population to extract what they need when they consume information.
Start thinking about how you could have a competitive advantage without your niche by presenting content in other formats. And remember that good copywriting is as vital for audio, videos, and live presentations as it is for written text.
2. Ignore the marketing genius
There is only one marketing genius in the world. Just someone who knows exactly what it will take for a particular person to buy. This genius is precisely this buyer who decides to take the much desired action. What you need to accomplish with your sales plans is to coordinate your approach with what will drive more and more people to buy.
To discover what these marketing geniuses can tell you, you must test different aspects of your sales techniques, in the face of alternative approaches, to see what will have the best results (more buyers).
After all, do you really focus on what most of your prospects really want and what they need, if you refuse to discover what title, what offer, and what a call to action do they really prefer in the specific context of your business?
I say no. And what's worse is that you are really likely to lose money that you actually have on hand. Again, many people fall well into the trap of marketing in a style that pushes them personally to respond, instead of testing what works with people who are supposed to matter to them ... prospects. Worse still, they stupidly follow expert tips without evaluating for themselves what works in their specific context.
The web is the most easily testable network. Everything can be traced online, and there are a lot of free and cheap tools that can be used to do this. So there is really no excuse not to test your approach.
Do not be afraid to go wrong!
If you have implemented a method that worked well at one time and increased the number of clicks on your blog, it's not a bad thing. But if you focus only on not missing anything, it means you're not really focused on your audience. Personally, I will be really happy to constantly try new things to see the response of my audience.
Do not be afraid to try new things to test the reactivity of your audience ... even if you hit a wall. It will even cause a little more affection towards you, the fact of missing some things.
Well, I decided to turn to my audience, to meet their needs, and I use many methods taking into account that I do not necessarily have to produce content in the form that I like I do not have to forget the marketing genius. And how are you doing?