In this previous tutorial, we will initiated to copywriting. Now let's explore together what its power and benefits are.
There is a good chance that you have already been introduced to copywriting without being aware of it, through different articles that you have read, even if it was not necessarily about copywriting.
What you probably can not know is the power of this tool and how you can use it to get visitors to trust you.
Have you ever heard of " David Ogilvy »?
Unless you have already researched the " copywriting There is a good chance that it does not tell you anything. However, David Ogilvy was one of the best copywriters in the world.
In fact, he was (is) one of the most influential men in the world.
Why?
Because when he started copywriting, even just in a few sentences, he got people to trust him, to desire what he talks about and to buy it. Even today, the copywriters of the world who study what he created use it to create the copy that floods the marketing world.
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Just take a look at the words David Ogilvy wrote in the 50s:
At 60 miles an hour, the biggest noise in the new Rolls-Royce comes from the electric clock - Source.
This title doesn't even have 20 words and yet it is considered his best masterpiece and has shaped the world of advertising as we know it today.
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Why this ?
Because he has sold a product without actually coming to sell it.
A Rolls-Royce was a fair car. It allows you to go from point A to point B, just like any other car, just in a high-end style. But after a lot of research, Ogilvy has distinguished a unique piece on the car that allows it to stand out from the others and he plays on this distinction to inspire others.
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This little attention to detail helped sell a few cars and shaped the way others create copywriting to sell products.
Good copywriting is powerful because it displays, " Buy this now And uses tactics that drive people to action.
Here is another example of the copywriting
Recently, the car brand, Subaru, ran an advertisement that showed a Subaru vehicle hit after a car accident. The officer at the scene of the accident said nothing more than two words to the person towing the vehicle:
They survived
That's all. Only 2 simple words that say more than 2000.
Advertising ends with showing the family (With two small children) who survived what could be considered a horrible accident and the father of the children looked at his new Subaru and said: "We lived through our Subaru ».
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Nothing about advertising is explicit "salesyOr even suggests an idea to buy the car. Instead, it focuses on a single desire that each loving person comes closer:
Security
It's powerful advertising, because ad copywriting sells a desire and something much more important than the vehicle.
Whereas simple blogs are information-centric, the content of copywriting can create the desire to do something or buy something.
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So even though blogging can be different from copywriting in many ways, you can use many of the writing tactics within your blog to help you boost your blog sales.
We will study in a next tutorial the different techniques that you can apply on your blog to start well with copywriting.
Discover also some premium WordPress plugins
You can use other WordPress plugins to give a modern appearance and to optimize the connection to your blog or website.
We offer you here some premium WordPress plugins that will help you do that.
1. Driver
Driver is a powerful WordPress Plugin limo reservation service for businesses of all sizes. It can be used by limo and shuttle operators.
With this plugin, you can easily take reservations for any defined route. It will help you improve customer service and run your limousine rental business on the internet. It offers a simple, step-by-step booking process with support for multiple payment gateways, email and sms notifications, WooCommerce plugin, Google Calendar and an intuitive control panel.
As functionalities we will have among others: the possibility of creating, modifying or deleting reservation forms, the support of shortcodes, the specification of the types of service offered, the precision of the minimum and maximum rental time of the limousine, the specification of the reservation period, the precision of the time interval between reservations of the same vehicle, the physical geolocation of your company, the specification of the routes available in the reservation system, and much more.
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2. Product Slider For WooCommerce
Product Slider for WooCommerce is a WordPress Plugin WooCommerce premium that allows you to showcase your online store products in a more attractive style. This WooCommerce extension allows you to create different types of sliders and offers many customization options to push your users to take the plunge.
It comes with 8 different ribbon designs that support 6 different positions to easily mark your featured products, top products, top sellers, etc…. Furthermore It automatically assigns a badge to products out of stock and offers a product filtering feature and a sort option on all of them.
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It's a simple and easy-to-use plugin that allows you to create an unlimited number of carousel / product slides anywhere on your website, thanks to a full support of different shortcodes. This WooCommerce extension works perfectly with all WordPress themes and is well tested on a wide range of available devices.
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3. Custom JS and CSS for Gutenberg
Le WordPress Plugin premium Custom JS and CSS for Gutenberg will allow you to add an unlimited number of custom styles to the WYSIWYG editor for your WordPress posts and pages. It is fully compatible with the Gutenberg version of WordPress.
You can simply create a new style with an easy-to-use CSS editor. This WordPress plugin extends the features of custom fields of your website and gives you the ability to modify your custom fields with a dynamic and powerful personalization module. and the functionality of real-time preview of this WordPress plugin makes it very comfortable and user-friendly.
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Recommended Resources
Find out about other recommended resources to help you build and manage your website.
- 10 WordPress plugins to create an affiliate program on your website
- 5 payment gateways for your WordPress blog
- 10 WordPress plugins to create a countdown
- 10 plugins to integrate payment gateways on WordPress
Conclusion
Here is ! That's it for this tutorial. I hope it will allow you to understand the power and benefits of copywriting. If you have any concerns or suggestions in this area, let's find ourselves in the comments section to discuss.
However, you will also be able to consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on the WordPress blog creation or the one on Divi: the best WordPress theme of all time.
But meanwhile, share this article on your different social networks.
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