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A blog is nothing without good content. You can spend all the time setting up social media, adding advertising, and sharing your content. But if that content isn't great, you won't get visitors.
For your business, having a niche is important and you need to set up and prepare your blog so that it fits your niche. Once this step is taken, you will need to focus on the content.
But before, if you have never installed WordPress discover How to Install a WordPress Blog in 7 Steps et How to search, install and activate a WordPress theme on your blog
Then back to why we are here.
Why is content so important?
There was a time when quality content wasn't that important when it came to building a website. By creating a lot of pages with a lot of internal links, while filling in keywords and you will have had as many links as possible, this is what would bring you closer to the search engine rankings.
And once people were on your website, they weren't finding great content. A few paragraphs per page did the trick (after all, no one had time to read large paragraphs, did they?
But all that has changed.
People are used to reading online. They have features designed to make the experience easier and more enjoyable (tablets are a good example, but portable mobile devices are also used for a lot of reading).
This means that your blog has to do more than just attract people (once they are there, you have to remember them).
See also our 3 Content Creation Strategies for a Better Blog
And if your blog is going to take off, you need a loyal audience who will keep coming back for more information, and who will share your content.
To turn this audience into subscribers and then into customers, you need to build trust. This will make people more likely to promote your website to their friends, to click on advertising and (important) links to read sponsored content and to take note of affiliate links and recommendations on your blog.
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So, if you're not convinced, here's basically how good content will help you:
- This will help you to increase the ranking on the search engines.
- This will encourage people to spend more time on your blog once they are there.
- This will increase the chances of people returning.
- Your content will likely be shared by your readers, which will increase the reach of your blog.
- This will increase your readers' trust in your blog, which will improve your earning potential.
I hope I convinced you !
How to create content for your target audience
When planning and creating content for your blog, you will be more effective if you have your audience in mind.
This applies regardless of the type of content you produce (articles, video clips, image galleries, podcasts or a mixture of these).
Read also : Content Marketing, How To Learn From Mistakes
If you understand your audience and can produce content that meets the needs of this audience, you will definitely have new subscribers. If you are lucky, you will even create a community.
Successful blogs know their audience well. The website of " ConservativeHome , For example, knows exactly who his audience is and responds to them. He does not try to stray into unfamiliar territory or attempt political impartiality.
Discover also: How to write more and create quality content on your blog
It's a blog written by curators, for curators, and by being fully grounded in that audience, it can produce content that satisfies its audience without overly challenging their views.
Understanding your audience isn't just about content, it's also about how you reach your audience. A teen audience will want something different from an adult audience, even if your blog topic is the same.
Here too 9 WordPress plugins to translate the content of your blog to discover absolutely.
If you produce a fashion blog, for example, the way you write and the media you add will differ depending on the type of fashion you focus on: fast fashion for teens or designer brands for an adult audience .
Some audiences will respond better to different types of language and different media - video, images, audio, etc. Take the time to research your audience and immerse yourself in it, learn about the competition and identify what your audience will like.
Using content to maximize revenue
Now we come to the Holy Grail of content:
how to create content that will help you make as much money as possible on your website?
The answer isn't as simple as you might think, and it's definitely not what a traditional salesperson or trader might have told you a few years ago.
Creating a successful blog revolves around the notion of loyalty, authenticity and trust. If you start launching sales articles in your content from day one, you won't even be able to come close to them.
If your blog supports a business and your monetization plan is aimed at attracting customers, this is hard to resist. You will need to include some promotion and an internal link with your products and services. But keep it subtle. Aim for a balance of 20% promotional content and 80% information and trust.
It sounds like hard work and a waste of time. After all, if 80% of your content isn't designed to attract customers, then what's the point?
Read also our article on 5 steps to create better content for your blog
But what you will find is that over time, it is this content that allows you to really have more customers, and in particular more loyal customers and followers who will share your content with their customers. friends and develop your address book.
Discover other resources
We also invite you to consult the resources below to go further in the grip and control of your website and blog.
- How to add a custom size for thumbnails
- 10 WordPress plugins to convert monetary currencies
- 10 WordPress plugins to create a membership website and protect your content
- 8 WordPress plugins to add a live chat to your blog
Here is ! That's it for this guide. We hope now that, you who have read this post agree with us that your blog will only be successful if it has interesting content.
However, you will also be able to consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on the WordPress blog creation or the one on Divi: the best WordPress theme of all time.
If you have some Comments or suggestions, do not hesitate to let us know in the reserved section But in the meantime, share this article on your different social networks.