Are you looking to improve the results of marketing your business or that of your customers? While the internet is chock-full of advice on marketing, many do not target a specific region. THE marketing local is a different football match in many aspects.
In tutorial, I will present you some simple tips (and sometimes not so simple) to improve the marketing of local businesses. Whether you're working with clients or running a brick and mortar business, read on for how to get more with local marketing.
Improve your SEO marketing
I'm not going to go into too much technical detail, because the SEO local like any subject requires a dedicated tutorial. But local SEO is an essential part of any local business marketing strategy.
Local search is incredibly powerful. 80% of consumers turn to search engines to find local search information. And perhaps more importantly, 50% of consumers who search local on their smartphone end up going to a local store within a day. It's a huge percentage. So if you or your customers are using any type of physical store, you definitely can't afford to skimp on local search.
Focus on mobile optimization
You need a site that uses a responsive theme for your local marketing. Responsive design is important for every site, of course. But it is particularly important for local marketing. Here's why:
61% of consumers read reviews on mobile devices (no mobile apps). With this statistic we can deduce that a large percentage of people are looking for businesses on their mobile phone. Data from Google supports that they found that more than 50% of people search for directions, hours of operation, and other information through mobile search.
So, to meet your potential customers wherever they are, you need to make sure that the mobile version of your site loads quickly and is easy to use.
Build an Email List
Email lists aren't just for large businesses, they're also a huge asset for local business marketing. The newsletter can drive business by helping you inform customers about special offers or new products/services.
To build your list, consider offering your customers a discount on signing up or using a lead magnet (depending on your niche)
Feed your list without spamming.
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Practice Graigslist Marketing
According to Alexa, Craigslist is one of the most visited websites in the world. But what you need to know about it is based on how it is located in individual markets. This gives Craigslist an excellent marketing strategy for local businesses.
In general, you want to avoid spamming and focus on creating catchy headlines to attract potential customers to your list. Then use a call to action to remove the qualifier "potential" to turn them into customers.
Make social media your ally
« Is social media Are an asset these days? It's not as easy as just signing up for an account and posting your thoughts. Again, this is a topic that requires a few thousand words on its own. I am going to hit the highlights in order to give you some directions to follow.
In general, you can create content that interests your target customers. Then you will need your target customers to actually see the content. Because social networks reduce the organic reach of your articles, you may need to use social media advertising to really get what you want.
Advertise on other business sites
One of the key elements about running a local business is the ability to develop deep relationships with other local business owners. Through these relationships, you can develop cross-promotion strategies where each of you promotes the other. Assuming you are not direct competitors, this will be a win-win situation.
Whether it's something simple like an exchange of business cards or more complex like direct referrals, Cross-promotion is a great marketing strategy for local businesses.
