You are looking for leads. You need conversions. Therefore, you need to add Contact form on your website. Here's the million dollar question: how do you know if your online form is well placed?

Expert advice on the locations of contact forms

Le Contact form is an interesting element of design. Each of your visitors knows what a Contact form is and what it can do with it, so there really isn't much discussion around its placement since the most important thing is that it should be easy to find and use. Of course, this does not prevent experts from giving their opinions on the use of forms of contact.

Rating # 1: Above or Below Content

For the most part, marketers will tell you that a contact form should always appear above the content. The main reason they think so is that some Google studies prove it.

In a 2014 study they conducted around visibility, they found that ads placed below content had a 66% chance of not being seen compared to those above. The “Nielsen Norman Group” performed a similar test and found the difference to be much more impressive with a 102% chance of not being seen compared to those above.

Paravel contact form

For the group NNGroup ":" Users do not scroll for pleasure. They parade in a goal ».

As long as you provide enough information above the content to prompt visitors to take action, logic dictates that it would be beneficial to place the online form on top. Again, there are instances where a contact form works just as well below content, given the circumstances.

Assessment # 2: Above the fold over the fold

according to " Luke Wroblewski », Product manager at Google and expert on design and user interface, there is no content.

Example form urban influence

His argument is that many people's instinct when they arrive at a new page of a website is to start by scrolling, either because the top of the page takes a second to load or because they assume it there's more to look down. Because of this, he thinks it will be appropriate to put your online form all the way down and not up.

Summary of Results

In addition to what the experts think about the placement of forms of contact, it is important to examine the impact on mobile devices. Think of it like this: visibility is different whether on mobile or desktop. So trying to place a contact form just above or below the content won't matter the same.

If you have spent time researching this issue of placement before, you have probably done less analytical study on placement and have given little consideration to the suggestions regarding the pages and/or sections where these should be displayed. forms.

There is no right or wrong suggestion here. In the end, it all comes down to knowing your audience. If you can create a journey that gives them the information they need to make a decision, then all you should have to do is place your contact form where and when they are ready to take action.

Some sources to create contact forms

That's all for this tutorial, I hope you'll know where to put your forms.