You spend hours or even days writing valuable content so that your audience can read and learn from you. Every piece of content we share, we create with the intention of being read by the target audience. However, this does not always happen. What are the most optimal solutions to remedy it? Of course, you can always opt for newsletter subscription forms in order to keep the audience well engaged. Still, there is a better alternative that can bring you more impressive results. You got it right. We are going to talk about push notifications on WordPress sites.
What is a push notification?
Initially, push notifications gained popularity as a must-have component on mobile applications. However, technological advances do not stop, as do marketing innovations. Recently, technology has started to spread across websites, engaging the community more effectively.
With push notifications, you can let your subscribers know about new content available on your site via a personalized message that comes directly from your site. Whenever someone agrees to receive push notifications from your site, they will see personalized pop-ups at the bottom right of the browser window, regardless of whether your website is open or not. For example, every time a new post is published, you can send a push notification to your readers, so that they don't miss any events on your site.
In other words, push notifications are a great way to keep in touch with the target audience.
How to add push notifications to your website
First, you must create a website WordPress. In order to get the desired results in the shortest period, most contemporary webmasters opt for ready-made WordPress themes. For example, you can benefit from the pre-designed solutions of Template Monster, or using a theme that has an interface Drag and Drop ».
It's really easy to set up push notifications for WordPress sites. Just like a lot of other things, this can be achieved using a plugin. There are many functional extensions to choose from. Free and paid WordPress notifications can vary by functionality, but all work in a similar way.
So, through push notifications, you can:
- Notify your visitors on new articles
- Present new products / updates / services
- Send promotional codes and coupons
- Inform your visitors of important events
As soon as you install and configure a plugin, the first time someone reaches your website, they will receive a notification asking them to accept push notifications. If they accept, they will receive a message each time you add them to the recipient list. Push notifications will then arrive on a user's device. Once he clicks on the post, he will be taken to the page on your site where the promoted content appears.
How to choose a push notifications plugin?
There is a very large selection of push notification plugins in the WordPress community. While most of them work in a similar way, there are still a few key ways that push notification plugins differ. Take a look at the following list. This will help you make the right choice of the push notifications plugin for your site.
- Which device is compatible?
- Do you need to install additional software to send / receive notifications?
- It's easy to set up and manage notifications?
- Are there any additional customization options?
- Are there analyzes?
- What is the price ?
With all this mentioned, we will now explore the different choices available to you.
The best WordPress plugins to add Push notifications
AdMaven
AdMaven is one of the most notable push notification services. With over 150 million users, they also help their publishers monetize their users through push monetization. Already working with over 10 direct publishers and 000 advertisers (direct and non-direct), it looks like the job is done.
AdMaven allows publishers of enterprise services to communicate with their users through push notifications. Unlike most push services, AdMaven also gives publishers the ability to monetize their users by sending them one to two ads per day in push notifications.
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OneSignal
Download | Demo | Web hosting
OneSignal is one of WordPress plugins the most used. Offering a versatile push notification service, it provides a number of smart solutions to send push notifications directly to Google Chrome, Safari, and Firefox. It is available for free use and does not include any hidden charges.
With the help of the plugin, you will be able to set up a number of personalized push notifications like automatic updates whenever a new product / piece of content appears on your site. There is also an option to send automatic reminders to users who haven't reached your site in the last few days to engage them and drive more traffic to your website.
Chrome Push Notifications
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Chrome Push Notifications is another powerful WordPress plugin for sending push notifications from your site to Google Chrome (desktop and Android). It may lack some features than others WordPress plugins have, but its simplistic approach to sending quick messages is attracting a lot of people.
The main features of the plugin include:
- Quick and simple configuration
- Automatic PLC notifications for newly published content
- Custom logo for notifications
- The ability to choose publication types so that push notifications are sent
- Custom Notifications
3 - PushAssist WordPress Plugin
Push Notifications for WordPress by PushAssist is a feature-rich free solution that will help you keep your audience WordPress blog, your business or eCommerce site always engaged with your content. It supports targeted push notifications to re-engage the most loyal customers.
During installation, the plugins will automatically add all the required library in the site publishing account verification. All key features, dashboards and settings are displayed in the WordPress admin panel.
With the help of this plugin, you can notify visitors when a new post is published on your site. You can also send them offers, tips, and other data that can convert any visitor to your site into a loyal customer.
The main features of the plugin include:
- Instant notifications that appear as message alerts and even sound alerts
- Easy-to-use REST APIs, available via secure HTTPS to send and receive data
- Intelligent segmentation divides users into groups with segmentation
- Works for HTTP or HTTPS WordPress sites
- You must use your own GCM keys for push notifications
- Add a site logo when automatically sending push notifications
Tutorial | Demo | Web hosting
Benefits of using push notifications
Push notifications are popular with online projects on various topics. These are not limited to being used on ecommerce sites exclusively, which requires making sure the web community is alerted to new releases. Push notifications are more popular among various business ventures, blogs, and other online projects that need to notify users of new content once it occurs.
So what are the main benefits of using push notifications?
It is not necessary to launch a mobile application in order to benefit from push notifications on your blog. Most modern web browsers support push notifications. Google Chrome, Firefox, Safari, and other browsers display push notifications similar to mobile apps.
With push notifications, you can reach even users who are not currently on your site. As mentioned earlier, a person can simply work in a web browser and see push notifications appear at the bottom right of the screen.
Push notifications also allow you to remember users who are not on your website without knowing their contact information or email address. If a web user has given permission to send them notifications, they will receive your updates without having to provide their email address.
Push notifications ensure fast delivery of your message to the public in real time. Just click on the button Send And the notification will be sent immediately.
Push notifications provide higher 30 conversion rates to websites compared to the current newsletter.
These can also increase the traffic to the distributors of your website. You may have written an impressive article, but if your audience does not know it, they will not come to your site. With immediate promotion of your content via push notifications, you can manage this problem by sending quick alerts to the target audience, increasing the chances that people will not forget you.
You can also increase sales on your site. This is particularly useful for e-commerce projects. Whenever you launch a new promotional campaign or add a new product to your inventory, send push notifications to your audience so that more people are aware of it.
Conclusion
That's all for this tutorial, I hope you find a solution that suits you.
