Would you like to add FOMO widgets to your WordPress site and increase conversions? FOMO, is a marketing technique that uses a psychological principle to create anticipation for a product or service. In this article, we'll show you how to properly add FOMO to your WordPress site and increase conversions.
What is FOMO and how does it help with conversions?
FOMO is a psychological term used to describe the anxiety of missing something exciting and trendy.
As a website owner, you can leverage this human behavior with your marketing strategy and improve your conversions.
FOMO is not new, traders used it long before the Internet arrived. Now, with online marketing, FOMO has become much easier to implement and much more efficient.
For example, if you run an online store, you can build anticipation on an upcoming sale, limited time deals, and adding social proof to your landing pages.
You can also use it to build your mailing list, launch marketing campaigns affiliate marketing, increase downloads for your apps, and more.
That being said, let's look at how to easily add social proof to your WordPress blog. This technique has already had to produce incredible results on most websites where it was implemented. I think it will also be very useful to you.
How to use social proof with Proven
One way to use the FOMO technique is to add social proof to your website. This allows you to instantly gain the trust of users by showing them that other users are already purchasing your product.
First you need to install and activate the plugin Proven. For more details, see our step-by-step guide on way to install a WordPress plugin.
Proven is a social proof plugin that integrates with your ecommerce platform or MailChimp mailing lists and displays recent purchases and signups.
After activation, you must go to the page Proven »Settings to enter your license key. You can find this information from your account on the plugin's website.
Then, let's go to the page Proven »Add a new page to create your first social proof notification.
First, you need to enter a title for this notification campaign. After that you have to choose whether you want this configuration to be active or not. You can leave it inactive while you configure your settings, but don't forget to change this setting so that your notifications are visible when you're done.
Then you will come to the content section where you will be prompted to select the source for your notifications.
Proven integrates with WooCommerce , MailChimp and Easy Digital Downloads . When you integrate any of these three, Social Notification automatically displays recent purchase and subscription notifications.
You can also enter the source manually, which will allow you to manually create the entries that will be displayed in the notification. This is especially useful when you are not using a shopping cart plugin on your website.
After that, you can edit the template of the content using the available template tags shown below the field.
For the purchases field, you need to select the product purchases displayed in the notification. If you integrate it with MailChimp, you can choose which mailing list will trigger the notification.
Then you can choose when you want the notifications to be displayed in the behavior settings. You can select which pages you want the notification to appear in, you can also select users, mobile view, delay between notifications, etc.
Finally, you will reach the "Appearance" section. From here you can select the colors, shape, and position of your notification banner.
Once you're happy with the settings, don't forget to click the "Publish" button to upload.
You can now visit your website to see the FOMO social proof notification in action.
That's it for this tutorial, I hope you now know how to add notifications to your blog.
