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How to stimulate engagement on a blog through social networks?
Do you want to use social networks to increase your subscribers?
If you don't take advantage of your social networks to create your subscriber list, you will be missing out on a great opportunity.
In this tutorial, we are going to discuss why email and social media integration is so important for all businesses and I will show you how to use social media to increase your newsletter subscribers.
But first, if you've never installed WordPress, find out How to Install a WordPress Blog in 7 Steps et How to search, install and activate a WordPress theme on your blog
Then let's go to why we are here.
Email Marketing vs. Social Networks - Which is the best?
Social media platforms provide a great opportunity to interact with your users and keep them engaged. However, nothing beats email marketing when it comes to engagement.
First of all, email marketing is very profitable. For every dollar spent, email marketing generates $ 38 in return. On the other hand, less than half of traders agree that social networks give them return on investment.
Social platforms like Facebook tightly control your reach over your own users. Only about 2% of your Facebook fans will see your updates. Even your tweets are only visible to the user for a very short time before being pushed back by other tweets.
Social media platforms also retain the right to block your account at any time, for any reason.
Even if social media marketing works well for you now, it doesn't guarantee it will stay that way all the time. Social media websites come and go (no one uses Friendster, MySpace or Digg anymore). When they go away, all of the hard work you put into building a follow-up is also forgotten.
E-mail gives you direct access to your subscribers. Most importantly, you own your email list and nobody can steal your users from you.
We're not saying you shouldn't use social media to promote your website. However, your focus should be more on building an email list especially if you have long term marketing goals.
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Many successful website owners will tell you that not starting an email list was the biggest mistake they made when starting out.
Now let's take a look at how to leverage your social media to get even more email subscribers.
1. Collect email addresses from your Facebook page
If you have a Facebook page, you can have a lot of fans who have never visited your website before. A simple way to convert these fans into subscribers will be done by adding a link to a subscription form to your newsletter.
Fortunately, Facebook made it easy by introducing call-to-action buttons for company pages. These buttons are prominently displayed at the top of your cover image and are visible without scrolling.
2. Use “Facebook Retargeting / Remarketing Pixel”
Have you noticed that after visiting a website, you often start to see ads from those websites on Facebook?
That's what we call redistribution or remarketing. These websites use Facebook reloading technology, commonly known as " Facebook Pixel ».
Facebook Pixel doesn't add anything to your website visitors. It simply sends a cookie to your visitors' browser, so that Facebook can recognize them.
After your website visitors leave your website and switch to Facebook, they'll see your ads targeted only to them.
3. Use Facebook ads to promote pages with special offers
Often people are reluctant to distribute their email addresses, but they are much more willing to share it when you offer something of value in return.
These special offers in exchange for email addresses are also called " Main magnets " Main magnets include eBooks, reports, coupons and more. The more your offer is targeted to a specific audience, the more email addresses you will receive.
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Read also: 6 best marketing tools on Facebook Messenger
You can create a landing page or blog on your website that has your primary magnet and use a campaign OptinMonster to capture the email addresses.
Then create a Facebook ad for your special free offer that connects to your landing page. This technique is even more powerful when combined with Facebook Pixel, because you are advertising to people who have already shown an interest in what you have to offer.
4. Add links to your registration pages on your YouTube videos
Do you run a YouTube channel? You can stay in touch with your viewers by adding calls to action and URLs directly into your videos.
Again, it makes sense to entice users to click on the links. Many online marketers do this by offering bonus content, learning materials, coupons, and special discounts.
You can easily add a link to your video by going to your video manager and then clicking on " Edit> Cards> Add card " Then you can add a link to your website.
Once the user lands on your website, you can use a landing page with an OptinMonster campaign to show them targeted offers. OptinMonster's benchmark detection feature makes it easy to target your campaign so only your YouTube fans can see it.
5. Run the Twitter advertising campaign
Twitter Ads is another social platform you can use to boost your lead generation efforts.
In fact, Twitter itself allows you to run lead generation campaigns right in the user's Tweet feed. This way, users can subscribe to your email list without even leaving Twitter.
Other recommended resources
We also invite you to consult the resources below to go further in the grip and control of your website and blog.
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- What is the power and benefits of copywriting
- How to integrate Facebook videos on WordPress
- How to use user tracking on WooCommerce
- What does it take to a WordPress blog to succeed
Here ! That's it for this tutorial. I hope you will be able to boost engagement on your WordPress blog.
However, you will also be able to consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on the WordPress blog creation or the one on Divi: the best WordPress theme of all time.