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How to use Contact Form to develop your subscriber list

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Did you know that you can use your WordPress contact form to grow your list of subscribers? Users are more motivated when they try to communicate with the contact form on your website. In this tutorial, we'll show you how to use contact forms to grow your list of subscribers on WordPress.

How to capture emails with a contact form

Why use contact forms to grow the list of subscribers

Email marketing is the most cost effective way to reach your audience. If you haven't started it yet, then you are missing out on something important for your website.

You will need to combine different tools and methods to encourage users to sign up. Providing multiple choices for signing up allows you to quickly get more subscribers.

Many users are focused on adding subscription forms to their websites, which is a good start, but you need to be more creative. Contact forms, in fact all types of forms on your website are a great place to add a subscription option.

Here's why:

  • Your users have already entered their email address in the contact form.
  • They are already interested in what you have to offer, that's why they fill out the form. Why not ask them to subscribe as well?
  • Many users believe that their chances of getting a response will increase if they have chosen your subscription list.
  • You can use it in a number of ways, not just through contact forms, but also through surveys, quizzes, eBook downloads, and more.

That being said, let's see how to easily integrate your email list with your WordPress forms and use contact forms to boost your subscribers.

Connecting your email list to WordPress contact forms

The first thing to do is to install and activate the plugin WPForms. For more details, see our step-by-step guide to way to install a WordPress plugin .

It's a paid plugin, and you'll need at least the Plus plan to access extensions for email marketing.

After activating the plugin, you must visit " WPForms » Settings ”to enter your license key. This will allow you to have automatic updates and will give you access to the respective extensions.

wpforms settings.png

Then head to the page WPForms »Addons to install the extension for your email marketing service.

WPForms comes with integration addons for top email marketing services including Constant Contact, MailChimp, AWeber, and more.

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wpforms extensions.png

Once you have installed and activated the extension, you need to visit WPForms » Settings » and click on the integrations tab. You will see your email service provider listed here.

Click the name of your email service provider and enter the required credentials. You can find this information from your email service account.

wpforms integrations reglages.png

Now that you've connected WPForms to your email marketing service, you can easily add email options to your forms and add them anywhere on your website.

Addition of the newsletter subscription checkbox

First you need to create a simple contact form for your website.

Once you've created your form, the next step is to add an email sign-up option on that same form. Click the checkbox field in the Fields column.

newsletter wpforms.png

You will notice a new field added to your form with three checkboxes. Click on the field to open its settings. You need to remove both checkboxes and replace the field label with something more appropriate like "Subscribe to our newsletter».

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checkbox wpforms.png

You can check the box next to the choice field. This will activate the default choice.

Now that your form is ready, we just need to tell it what to do when someone fills out the form.

You can do this by clicking on the "Marketing" tab in the form builder. Here you need to select your email service provider and then click on the "Add New Connection" button.

wpform settings mailchimp.png

You will be asked to provide a name for this connection.

Then WPForms will fetch all the necessary information. It will show the label you added for the account when you added it in integrations.

It will also search for email lists available on your email service account. You need to select the mailing list where you want to add users.

wpforms conditional logic.png

In the next section, you will be prompted to map the form fields to match the mail service fields. After that you need to click on the box next to the 'Enable Conditional Logic' option.

wpforms conditional logic.png

Select "Process" this form if the condition, then select your checkbox and the answer checked.

Your contact form with email subscription is now ready. You need to click the Save button on the top bar and then exit the form builder.

You can now add this form to any WordPress post or page. Just click the Add Form button when editing an item, then select your contact form.

create a wordpress contact page wpforms.png

Here is an overview of a contact form on a demo site with the option to register by email.

example of contact page wpforms.png

That's it for this tutorial, I hope it will allow you to add a newsletter subscribe button on WordPress.

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