If you want to measure the success of your SEO strategy, you must first establish what your objectives are. What is the goal of your strategy? SEO content? Do you want higher rankings? More traffic?
In order to evaluate your SEO content strategy, you need to identify what success means to you! Once you have established your goals, you can measure the success of your marketing strategy. SEO of content. In this tutorial, I'll help you define your goals and give you advice on exactly how to measure those goals and the success of your marketing strategy. SEO of content.
What is your ultimate goal?
What do you really want to achieve with your SEO strategy? A lot of people say they want to rank higher in Google. But is this really what they ultimately want to achieve? Or do they want to attract more traffic from Google to their website? Maybe they want to sell more stuff. Or have several visiteurs who come back. These are all different goals and these goals require different metrics to assess.
Ranking higher on Google for a particular search term will likely lead to more traffic. But not necessarily.
In most cases, people probably want more organic traffic instead of higher rankings. And, if you have an online store, you probably want to make more money: you want to attract people to your website who have a greater intention to buy. Your content SEO strategy should focus on attracting these people to your website.
Set up a content SEO strategy adapted to your objectives
Once you've established your goals and know what you want to achieve with your SEO content strategy, you should find a strategy that matches your SEO goals. If you want articles to rank higher, you should update and improve your top articles. If you want to drive more traffic to your website, you need to consider a long tail keyword strategy. And if your goal is to sell more products, you should be thinking about ways to get buyers to your website.
How do you measure these goals?
Once you've established your ultimate goal and understood your content SEO strategy, you'll be able to measure it. If you really want to know if your content SEO strategy has been successful, you need to measure it at least twice. You must know exactly what you were doing until your SEO strategy does start and you need to know what you will do next. Let's look at the different goals and ways to measure them.
1 - Higher ranking
Check the positions of your articles. Which terms do you rank pretty well for and which articles need an SEO boost? Rewrite and write new content. Add links and improve your content! After a while you can check your rankings again. If your articles appear in higher positions than before your SEO strategy, your rankings will have increased. To track your rankings, you can use Google Search Console.
2 - More traffic
If your goal is to drive more traffic to your website, you should focus on the number of visiteurs that you receive each week or each month. If the organic traffic - the visiteurs who come to your site using search engines – increases, your content SEO strategy pays off. This means more people click on your snippet in search engines. You can use Google Analytics to track visitors to your site.
3 - More sales
Increasing the number of purchases on your site could also be the ultimate goal of your content SEO strategy. It is difficult to measure the direct effect of your SEO strategy on your sales. A decent content SEO strategy will need time to have an effect. However, Google Analytics has a lot of options on how to assign sales value to certain pages.
Other objectives
A content SEO strategy could also have other goals. It could be intended to make people stay longer on your website and read more articles. The time spent on the site is the metric you need in this particular case. Maybe you want people to come back to your website: measure the number of visiteurs who come back. An entirely different goal of a content SEO strategy might be to make sure that people find the information they need on your website so that they no longer need to call your sales center. 'calls. In such a situation, you need to measure the number of phone calls received - before and after your SEO strategy.
Always keep in mind when measuring something like this: try not to change other variables (things that influence, for example, the number of calls you receive) during your testing period! Otherwise, your data won't be reliable, and you'll always be in the dark about the effect of your SEO content strategy.
Conclusion
How you should measure the success of a content SEO strategy depends largely on the goal of that specific content SEO strategy. What do you want to accomplish? Specify your goals, find the metrics you need, set a testing period, and determine if your SEO content strategy has been successful. Good luck !
