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How to increase the number of subscribers on social networks

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The creation of an account on social networks should be for any website (Mainly commercial) an inescapable task. If you are looking for new readers and customers then having a community of followers on social media is a must.

But building that fan base on social media is easier said than done. Social media can be time consuming and labor intensive. Most of the time this is a frustrating task, there are no winning strategies so returns are not guaranteed.

In this tutorial, we will see how to increase your followers on social networks. From automating your social media content, to adding pop-ups, but also “Hello bars,” we'll discuss the best strategies to encourage your visitors to follow you.

What you should already accomplish on your blog

There are a few very simple fundamental strategies that all WordPress sites should adopt, and which, if you aren't already doing so, will also need to be part of your optimizations tasks. These will not only help you save time, but will grow slowly over the next time.

Add "Follow us" buttons

Follow us wordpress button

"Follow" buttons should take pride of place on your site. Placing them on the sidebars is a great way to make sure they're always visible and easy to access.

« Follow buttons AddThis »Is a free WordPress plugin that allows you to add social buttons vertically or horizontally on your sidebar or header. Usable with many popular social networks, you can display icons for any social media channels you want.

Floating Social Bar

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Floating social bar wordpress plugin

Your WordPress site should have social action buttons above or below each piece of content you would like to see shared. This will encourage your visitors to share your content on social media. Having your content shared by your readers means it will be seen by a larger audience. It's a great way to market your site, increase traffic, and gain new social media followers.

Floating Social Bar from WPBeginner allows you to add a social floating bar to any page or article on your site. This free WordPress plugin is easy to set up, and will help make it easier to share your articles.

Make the content Tweetable

Better click to tweet

The easier your content is to share for your visitors, the more they will comply with this wish. " Better Click to Tweet Is another free WordPress plugin that lets you insert a content sharing feature on Twitter. You will therefore be able to see some of your sentences easily tweetable. Making your content easily shareable this way will help you get new followers on Twitter.

Showcase Social Feeds

So, now we've looked at the basics to increase your subscribers, let's take a look at what you can do to automate the delivery of your content.

Automating your social media content

Coscedule

Constantly sharing your high quality content on social networks is very important. It keeps active and interesting your content and therefore your services on social networks.

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However, making regular posts on different social networks can be time consuming. The use of a management tool such as CoSchedule allows you to automate all your social messages. CoSchedule allows you to plan, organize and manage all your posts from your WordPress dashboard. You can even create social media posts and schedule them to be posted, all without having to leave your WordPress site.

Automating the posting of your articles on social media in this way not only saves time, but also keeps your social accounts up-to-date. When choosing who to follow, people will opt for social profiles that are constantly up to date in terms of content.

How to add pop-us to your blog

Using media pop-uss on your WordPress site can also increase the number of people following you. Pop-ups grab the attention of visitors, and encourage them to act in a specific way. Overall, pop-ups are used to collect emails. However, if your goal is to grow your "followers" then it makes sense to use your pop-ups to do so.

Creating pop-ups with OptinMonster

Creation of popup optin monster

OptinMonster is lead generation software that can help you grow your social media followers right from your WordPress blog. Using Canvas, you can design custom pop-ups, especially for your site's needs. Easily create an optin "follow" for Twitter, Facebook and many other social networks.

Always carefully consider where and when to display a pop-up. People will follow a site because the content brings them something more. Visitors need time to interact with your site and connect to it, so when given the opportunity to follow you on social media, they will not hesitate.

Read our tutorial on OptinMonster.

Showing a Hello Bar

Hello bar wordpress

The display of a " Hello Bar On your WordPress site is another automated way to promote and encourage visitors to follow you on social networks. A " Hello Bar Is displayed at the very top or bottom of a web page, or can move as the user scrolls down. Since it's always visible to your audience, it's a great place to post an important message, like a reminder to join on social media.

SumoMe is a free WordPress plugin that allows you to add a " Hello bar To your website. The SumoMe plugin is elegant and can be customized to display a message to encourage follow-up on Twitter or Facebook.

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You have control over when and where the bar should be displayed, and if you switch to SumoMe Pro, you can add the tracking and conversion pixels to your bar. This allows you to track the performance of your bars.

A " Hello Bar Works the same way as a pop-up, but is less intrusive. However, it is more visible because it is constantly in the field of view of the visitors. Therefore, it can be a very effective way to increase the number of your followers on the social networks of your WordPress site.

That's it for this tutorial, I hope it will allow you to attract more subscribers to your WordPress blog.

 

This article features 2 comments

  1. Social networks are large platforms present in the marketing strategies of all companies. Expanding its audience and n difficult task, the tips in this article are very relevant and simple. Very necessary for some companies because they do not have the means to dedicate people, or even a whole team, to full-time social networks.

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