Many beginners often wonder how to search for keywords for their niche. Keyword research helps you come up with content ideas that will help you increase traffic and create targeted content for your visitors.
In this article, we'll show you how to do keyword research correctly for your business. WordPress blog.
What is keyword research?
Keyword research is a research technique used by content creators and SEO experts. It helps you find the words people type on popular search engines to find content, products, and services in your industry.
You can then use these words and phrases in your website to get more search traffic.
Those who are just starting out assume they have a clear idea of what their users are looking for. However, you don't need to make educated guesses when there are powerful tools that can help you make data-driven decisions.
Properly using keyword research as part of your content strategy can help you achieve the following goals:
- Find them keywords popular that your users are looking for
- Find content ideas easy to classify and whose search volume is correct.
- Find out what your competitors are doing and beat them with a better content strategy.
- Get more search traffic and increase your audience with each new article.
That being said, let's take a look at how to do keyword research correctly for your WordPress blog and increase your search traffic.
We have selected the best keyword research tools that we have personally used for our own projects. We'll show you each of them and how to properly use them to do your own keyword research like a pro.
1. ahref
Ahrefs is one of the most powerful keyword research tools on the market. It helps you understand why your competition is ranking so high and what you need to do to rank higher in search results.
Ahrefs crawls over 6 billion pages every day, with over 12 trillion links in its index of over 200 million domain names. That's a lot of data, but the real beauty is how their platform helps you use that data to your advantage.
It has an intuitive user interface that breaks down all the data into different sections. Just enter a domain in the search field and Ahrefs will pull up a wealth of information in an easy to understand format.
It will show you an overview of the results with the total number of backlinks, referring domains, keywords organic and content review. You can click on any of these sections to go further.
Click on the “Organic Keywords” report and Ahrefs will show you a list of keywords for the domain with search volume, search rank, URL, and more.
You can also generate keyword ideas by entering keywords in the search box. Ahrefs' keyword mining tool generates a list of keyword suggestions with search volume, difficulty score, and clicks.
Ahrefs also comes with powerful tools for content analysis, rank tracking, web monitoring, and more. You can export all reports to CSV or PDF format, then work on them in your favorite spreadsheet software.
2. AnswerThePublic
AnswerThePublic is a free keyword and content idea research tool. It uses Google and Bing's auto-suggest feature and presents data in a more understandable visual format.
Just visit the website and enter a keyword or phrase. The tool will then load the keywords and present them in visual maps. Reports are divided into questions, prepositions, comparisons, alphabets, and related keywords.
You can click a keyword to view Google search results in a new browser tab. This allows you to quickly view the questions people are looking for and how you can answer them with relevant content.
All keyword research is presented on one page. You can download the data in visual format as images or export it to a CSV file and use it with your favorite spreadsheet software.
3. SEMRush
SEMRush is one of best SEO tools on the market. It's the complete SEO suite with tools for performing organic search, paid advertising research, keyword research, and in-depth competition analysis.
To get started, all you need to do is go to the SEMRush website and enter a keyword or your website URL.
You'll see an overview of the keyword you entered showing the search volume (average search count), CPC for paid advertising, and the number of search results.
Scroll down a bit and you will see an overview of the matching keywords and related keywords. You can click the View Full Report button to explore the full listings or export them to a CSV file.
Scroll down further and you'll see the list of the best search results for the keyword you entered. You can click on each of these links to view the full report, which will help you understand why these pages are ranking for those keywords.
You can also use their new tool 'Keyword Magic Tool'which gives you faster access to broad keyword research on related terms. You can click the Add button next to a keyword to add them to the keyword analyzer.
Once you have found the best keywords with the highest search volume, the next step would be to analyze the competition for those keywords. Click on the links already ranked for those keywords to see a detailed analysis.
You will be able to see the backlinks for that particular URL, other keywords that page is ranking for, and how much search traffic it is getting.
Overall, SEMRush is the best keyword research tool out there. It not only gives you keyword ideas, it also helps you figure out how you can rank for all of those keywords.
More tips on finding keywords
All the tools mentioned above will provide you with a treasure trove of data. Here are more tips on how to refine your keyword research and find the most profitable ideas.
- Start your search for keywords with broader keywords, then narrow it down to find keywords with low competition and more search volume.
- Enter your own URL in SEMRush or Ahrefs to see your own keyword performance and then compare it with your competitors.
- Focus on finding keywords that answer your customers' questions and help them make a buying decision.
- Don't limit your keyword research to the most searched keywords. You can easily rank for longer keywords and build using that.
How to apply keyword research in your company or blog?
The main goal of keyword research is to find out what your customers are looking for and then rank for those keywords in the search results. There are several ways to do this depending on your content strategy.
- Plan a adapted content marketing strategy to your new keyword search.
- Create useful content articles, blog posts, computer graphics, videos, and more using these keywords.
- Corporate websites can create landing pages, documentation, FAQs and other content targeting new keywords.
- If you manage a Online Storeyou can use these keywords in your product titles, descriptions, product categories, etc.
How to track the performance of my keyword searches?
You must first register for Google Search Console . It gives you insight into how Google sees your website. You will also be able to see the keywords you are ranking for and the average position in the search results.
You will also need Google Analytics to track the performance of your content. MonsterInsights is the easiest way toto install Google Analytics on WordPress . It shows you the highest content in your WordPress dashboard and allows you to track user engagement On your website.
We hope this article helped you learn how to do keyword research for your WordPress blog. You can also see step by step the SEO WordPress guide for beginners.
