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Just like in real life, the first impression is what matters most on the web. It only takes a few seconds for the first impression to form. Using the right graphics, typography, and the right kind of layout can make or break the trust of your visitors. This is even more important for business websites since you want to build that trust with potential customers.
In this tutorial, we will talk about professional website design. We're going to focus on eight tips that can be used to make your site more professional. Hope this helps you turn visitors into loyal customers.
1 - pay attention to the fonts
Every graphic designer will say that fonts are what builds the character of your website. That's why it's important to choose one that reflects your values and statements. Typography can be serious, fun, wacky, or make you look creative or quirky. No matter how you want to present yourself, remember that the chosen font should be readable on small and large screens.
In addition to choosing the right type of font, make sure you are using it correctly. Use larger fonts for the headers and captions, and smaller ones for the rest of your website. You can also combine two complementary fonts - one for headings, one for body text. These are the basis of professional web design.
2 - the background is important
Want to say a lot without saying a single word? Use an image that conveys your message. Also, don't be afraid to use a huge hero image (header) that greets visitors to your website.
One of the biggest web design trends is the use of large, striking images. If you take a look at a few well-known business websites, you will notice that most of them use a large hero image.
This is usually combined with a prominent title, which provides a memorable experience. Just like with fonts, be sure to choose the one that suits your business culture and goals.
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3 - use large images
Besides using a large hero image, don't be afraid to use large images on your website. A great hero image is what gets your visitors' attention and keeps your website visitors focused. This is where you can include a call to action or a memorable statement about your business.
What's even better is to use a series of large images on your homepage. Designing a professional website should build confidence, which is exactly what carefully chosen images can do. the good news is that there are countless stock photo sites where you can find high quality images at affordable prices.
4- Keep things very simple
Minimalism will always be in style. However, that doesn't mean you should keep your website too simple. Instead, you should focus on a simple color scheme, strong typography, and clear images.
By keeping your website design unassuming, you ensure that your message is strong and uninterrupted. Even if your business is all about creativity and fun, there is no reason not to go far with a bright and complicated color scheme.
5 - Use a basic logo for everything
You will often hear that simplicity is the key. This is especially true when it comes to logos. If you don't know what we're talking about, take a look at the logos of several popular companies. You will see that most of them are very simple and consist of easily identifiable shapes.
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A memorable logo should be simple - without a lot of different colors, tints, or gradients. Instead, it is wise to use primary colors and elemental shapes. This type of design leads to the creation of awesome logos.
It is never a bad idea to spend money on professional web design. If you are on a tight budget, spending your money on a brand new logo is a smart move.
6 - Consider using icons
Visual cohesion can be achieved if the same set of design principles are applied to each visual element. In other words, your logo should be your starting point. If you decide to listen to our advice, you will end up with a simple and impressive logo.
These principles should also be applied to the icons on your website. Simple icons are made up of a single color, and linear shapes are the perfect way to symbolically represent certain types of information.
7 - Choose a color scheme
The majority of the more popular sites use a simple color scheme. A combination of two colors should be more than enough when it comes to modern websites.
In addition to that, make sure your color scheme is present throughout your website. This type of uniform design is important when it comes to ensuring an intuitive and enjoyable user experience (UX).
While any color scheme based on complementary colors is allowed, try using more "serious" colors if you have a business website. In most cases, different shades of blue are very good as this color is often associated with confidence.
8 - Footer optimization
You know all about header optimization. This is what your website visitors see when they open your page. As a result, this is what creates the first impression. However, don't forget the lower part of your website.
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Designing a professional website today requires that websites be simple, concise, and informative. This can be easily displayed on the footer of your website. Aside from adding navigation links, it's a great place to display your address and contact details.
In many cases, this is where links to legal documents can be found. Make sure to use this often overlooked space to show off your professionalism.
That's it for this tutorial, I hope it will allow you to better customize your WordPress site to make it more professional.