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Would you like to sell ads on your WordPress blog? Selling ads on a blog or website is one of the most common ways to make money online. In this article, we'll show you how to sell ads on your WordPress blog and explain the different types of ad options available to you.
What do you need to know before selling ads on your WordPress blog?
First of all, you need to make sure that you are using the right blogging platform. There are two types of WordPress blogs, WordPress.com which is a hosted blog service and WordPress.org also called self-hosted WordPress.
WordPress.com has its own WordAds program and only allows third-party ads if you choose their solution.
On the other hand, you can run ads on your self-hosted WordPress.org website.
If you don't have a WordPress.org site yet, follow the instructions in our guide to way to start a WordPress blog , and you'll be up and running in no time.
That being said, let's take a look at what kind of ads you can sell on your WordPress blog.
Types of ads you can sell on your WordPress blog
There are different types of ads that you can sell on your WordPress blog. One type of ad may work better than the other depending on your website's topic, audience, and overall traffic.
You can also choose to combine different types of ads to create an effective monetization strategy for your blog.
1. CPC or cost-per-click ads
Cost per click ads are the most common type of ad displayed on the majority of websites. Ads are sold per click, which means you can only get paid when someone clicks on the ad.
The reason this type of ad is so effective is because it works effectively for publishers and advertisers. Advertisers get traffic to their websites, which they can use to generate leads or increase sales. The publisher can be paid for sending traffic.
Advertising programs such as Google AdSense allow you to easily sell cost per click ads on your website. Once you have registered for the program Google AdSense, your website will be made available to Google's huge network of advertisers.
One downside is that if your traffic is low or your ads aren't placed in strategic locations, the click-through rate for the ads on your website can be very low. However, many website owners quickly overcome this situation by optimizing their ads on WordPress.
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2. CPM or ads at cost per thousand impressions
CPM (cost per thousand) or cost per thousand impressions are ads that are sold based on the number of times they are displayed. This means that you get paid to display ads on your website whether or not users click on them.
CPM ads often don't generate the same amount of revenue as cost per click ads. However, they can be a great source of income if your website is heavily trafficked and you don't want to place ads too close to your content.
Advertisers are especially keen to buy CPM ads from websites that are reputable to their target audiences.
3. Fixed rate ads
Flat rate ads allow you to sell ad spots on your website for a specific period. You can price your ads based on the average traffic generated by your website.
This type of ad generates more impressions and clicks for advertisers and lets website owners know exactly how much they're going to earn at the end of the period.
Advertisers typically buy these types of ads from websites that have higher traffic and that match their target demographics. You can sell ads directly on your website by creating an "Advertise Here" page. Alternatively, you can also join programs like BuySellAds ou DoubleClick by Google .
4. Affiliate announcements
Affiliate ads can also be referred to as action-based ads. Basically, you're sending traffic to an advertiser's website, but you only get paid if someone takes an action. This action could be something like making a purchase, downloading software, creating an account, etc.
Affiliate programs provide you with a unique URL with your referral ID. You can then use this URL to create banners, graphics or add links directly into your articles.
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The advantage of affiliate ads is that you get paid a lot more than what you would be paid on a cost per click or cost per thousand ad.
You can sign up for affiliate programs for different products and services that you want to promote. Each product, service and affiliate program comes with its own commission rates, terms and conditions.
For example, WPEngine's affiliate program allows you to earn on every new signup you send. Your commission will be based on the user's first month's total payment or $ 200 flat, whichever is greater.
You can easily manage your affiliate links on WordPress using ThirstyAffiliates.
Set up banner ads on your website
After considering the different types of ads, you can create a monetization strategy that works for you. Don't worry if you are still unsure which is the right choice for you.
Most website owners use multiple types of ads and then prioritize them based on their earning potential.
We recommend that you use AdSanity, one of the most beginner-friendly ad management plugins for WordPress.
The first thing to do is to install and activate the AdSanity plugin. For more details, see our step-by-step guide to way to install a WordPress plugin .
After activating the plugin, you just need to access Adsanity »Create an ad to create your first ad.
AdSanity allows you to create any type of ad. You can create a self-hosted ad, a local ad, or add the ad code provided by an ad program such as Google AdSense.
If you are running a local ad, you can upload a banner image and graphics. If this is a third-party ad, then you can enter the ad code.
In the Post Meta area, you can also schedule the ad to run for a specific time period or allow it to run indefinitely. Don't forget to click on the publish or update button to save your changes.
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AdSanity allows you to display ads anywhere on your website using widgets and shortcodes. Just go to the page Appearance »Widgets, and then drag the AdSanity ad widget to a sidebar.
For detailed instructions, see our article on ad management in WordPress with AdSanity .
We hope this article has helped you learn how to sell ads on your WordPress blog.