If you live from your WordPress blog, it's natural to find out what your visitors are looking for. As a business owner, you can tell yourself that you already know what your visitors are looking for. And that's one of the reasons why you post content that you think might be of interest.
Only, did you imagine for a moment that you did not know exactly what your visitors were looking for? In such a situation, you cannot afford to act on the basis of chance to interest your visitors. It is therefore more than essential to wonder about the different elements that may interest your visitors.
In this tutorial, we will talk about different methods, which will help you to better know what you are looking for.
But, if you've never installed WordPress discover How to install a WordPress blog in 7 steps et How to search, install and activate a WordPress theme on your blog
Then back to why we are here.
1. What are your visitors looking for?
« Search Console , And a Google service that used to be called Webmaster Tools. That allows you to visualize what your website will look like on Google's search results, and displays the different terms that are used to access your website.
Many beginners confuse Google Analytics to the Google Search Console service, because both services are Google services, but also because both have more or less influence on your websites.
We have already written several tutorials on Google Analytics and also on Google Search console. If all the same I have to give you a distinction between the two services, I would say that Google analytics concerns traffic in the sense that, this service lets you know who is coming to your website, the page that this person is accessing, and how is this person going.
In regards to " Google Search Console ", This service allows you to know among other things what are the different terms that are used to access your website. It is a set of tools that allow you to better reference your blog.
See also: 5 Google tools to use on your WordPress blog
Using a service like " Google Search Console », Having all this information, as to the different terms that are used to access your website, will allow you to adapt your content to your audience. Therefore, you will be able to offer much more relevant content, which will make you that will allow you to have a lot more conversions.
2. What content do your visitors like
Google Analytics is a free service that lets you know everything about your website traffic. As we said above, it is a service that is different from " Google Search Console ". If you have not set up yet Google Analytic On your website, it's time to do it. Here on BlogPasCher, we propose you several tutorials that will allow you to install Google Analytics on blog.
With such a tool, you will be able to know which pages are the most visited, to know which content brings you the most visitors. With such a tool, analyzing your blog traffic goes far beyond what you could have imagined. For example, if you have written a long tutorial, you probably expect the time taken on this tutorial page to be quite high.
If several people access an article, but cons spend less time on this article, then this probably means that basically, the content of this article although it has a catchy title, is not (probably) Not relevant.
See also: 6 Ways To Boost Visitor Engagement To Your WordPress Blog
With Google Analytics you will be able to know how many people have accessed a page, but also you will know how long each person has put on the page in question.
3. What your visitors think of your content
If you have never received blog comments, it will be very difficult for you to get feedback on the relevance of your content. However, comments are not the only way to receive visitors in return. There are several methods for interacting with your visitors, a decade-long creation of a questionnaire or quiz.
There are several plugins on WordPress that will allow you to integrate a quiz on your blog.
4. What do your visitors pay attention to?
If you want to know how users will instinctively respond to specific items: colors, layouts, titles, images, and so on, "A / B test" is the way to go. Over time, you can use the " A / B tests To understand a lot of things like:
- The most effective newsletter form.
- Title strategies that promote sharing on social networks.
- The types of images that get interaction on social media.
- The calls to action and the colors that produce the highest conversion rates.
- Subscription form designs that are more or less effective.
- The design of widgets that are most effective.
And that's definitely not the end of the list. An "A / B test" is a flexible tool you can use to make your efforts more productive.
If you have doubts about the effectiveness of the A / B tests, You can read this tutorial.
That's it for these tips that will allow you to know more about your visitors.
Also discover some additional premium WordPress plugins
In what follows, I offer some plugins that will improve your user experience.
1. WooCommerce Role Discount
Before this plugin, there was no possible way to create multiple discounts for different user roles. With "WooCommerce Role Discount", you can take advantage of WooCommerce integrated coupon system and WordPress user roles.
Add as many custom roles as you want and create discounts for each of them.
Improve your SEO by reading our 8 SEO WordPress plugins to optimize the SEO of your website
As this is based on the WooCommerce coupon system, you can simply use the entire coupon system for each role.
Download | Demo | Web hosting
2. WooCommerce Role-O-Matic
the plugin WooCommerce Role-O-Matic (WCRA) is a powerful tool that allows the online store admin to create "rules" that dynamically assign roles to customers based on amounts spent during configured periods or products purchased.
This tool can be very useful because it can be used with WooCommerce Pricing (or any other third-party plugin) to dynamically award prizes or discounts depending on the roles assigned.
Download | Demo | Web hosting
3. Super Forms
With this complementary extension dedicated to WordPress plugins Super Forms, you can create custom forms that allow you to register new users or let existing users connect to your website. You can also choose to allow only specific roles to log in, and specify the role that a new registered user should have.
Of course, the Lost Password Recovery is also available. It allows users to enter their email address to receive a new password.
Optionally, you can choose to send an activation email after registration or allow users to to log in immediately after registration.
Download | Demo | Web hosting
Recommended Resources
Find out about other recommended resources to help you build and manage your website.
- How to display recent articles in a specific category
- How to open a Youtube video in a popup on WordPress
- How to send emails from your WordPress blog
- How to retrieve the identifier of an article, page or category on WordPress
Conclusion
Here is ! That's it for this tutorial. We hope it will let you know what your visitors are looking for on your blog.
However, you can also consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on the WordPress blog creation or the one on Divi: the best WordPress theme of all time.
If you have comments or suggestions, do not hesitate to offer them. If you liked this article, ndon't hesitate to share it on your favorite social networks.
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