Need to keep your WordPress subscribers informed with push notifications?

Web push notifications are one of the newest additions to the arsenal of tools available to internet marketers. However, like all marketing tools, they have a time and place.

There are two keys to getting the most out of Push Web notifications:

  • First, you need to understand that these kinds of messages are good to deliver.
  • Second, you must know how to write and deliver notifications effectively.

In this tutorial, we'll teach you more about Push Notifications, consider their pros and cons, determine what kind of messages they can deliver, and give you other tips.

keep your subscribers informed

When we're done, you'll know whether or not push notifications are right for your website, and whether you're ready to strategize effectively for their use.

What are push notifications?

Web push notifications are short messages delivered in a web browser to website visitors who opt in or agree to receive notifications. They are supported by modern versions of Chrome, Firefox, and Safari. This means that far more than half of all web users are eligible for push notifications and can start receiving push notifications from your website.

Web push notifications work in two steps.

Step 1: Website visitors agree to receive notifications.

Push notification acceptance

When a visitor lands on a website that uses web push notifications, they will be prompted to allow notifications.

Step 2: The website sends a notification.

Notifications are delivered immediately (or according to the schedule set by the sender) to all users whose browsers are open at the time the notification is sent. Users who do not currently have an active browser will see the notification the next time they open their browser.

There are many push notification providers. We talked about a few solutions before. So, let's skip over the implementation details in this tutorial and get to know how to use them effectively.

Push Notifications: Pros and Cons

There is a lot to enjoy about push notifications, but they are not without their shortcomings. If you don't understand these facts, then you will be ill-equipped to use push notifications effectively. Let's take a look at three features of push notifications in order to get a better handle on their true value:

  • The effectiveness of Web Push notifications.
  • Ease of installation and use.
  • The deficiencies of push notifications make it a bad substitute for email notifications.

Efficiency: Push notifications have an excellent response rate

What percentage of your subscribers use a disposable email address? A significant percentage. Furthermore, the inboxes are crowded, and while it is true that the Marketing by email is certainly helpful, the response rates are not very good.

On the other hand, the reactions to push notifications are always impressive. Indeed, there is no real incentive for users to accept notifications. Thus, visitors who actually opt in wish to receive your notifications. Since activation of notifications is not prompted, any feedback becomes valuable.

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As a result, the list of users who get your notifications is usually higher than the quality of your email subscribers. even though statistics on this new form of marketing are limited, to some extent, push notifications produce a click-through rate more than three times higher than email notifications.

Ease of use: Web pushes are easier than the Alternative

First of all, let's talk about the "opt-in".

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Push notifications have a very simple "opt-in". All visitors have to do to opt-in is click a button. Email subscription, on the other hand, requires users to type in an email address and then go through an email confirmation process.

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Second, let's talk about implementation.

Web push notifications are often compared to mobile app notifications. In a sense, device notifications are superior to push notifications: they deliver, even when the app in question is closed. However, web push notifications are much easier to implement.

The shortcomings: push notifications cannot replace email subscriptions

Push notifications are only delivered once, and once delivered they cannot be retrieved. This is a pretty bad delivery method for items that the receiver can see only once. Email, on the other hand, is an ideal delivery method for information that the receiver may need to consult repeatedly.

Tips for using push notifications

To get the most out of push notifications, you must use them to send the right type of message and develop a thoughtful strategy for delivering those messages. We will talk about the push notifications strategy.

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Here are our best tips for developing an effective push notification strategy.

Tip # 1: Use push notifications alongside other streaming channels.

Push notifications should fit into a larger multi-channel marketing strategy. While it's true that push notifications are good for delivering specific messages, they cannot replace your email newsletter or other ongoing marketing efforts such as ad recalibration, exit popups, and marketing. on social networks.

Tip #2: Push notifications should be short and to the point.

When writing push notifications remember that you are dealing with a very limited visual space. The most effective push notifications are short and short.

Tip # 3: Deliver relevant messages in a timely manner.

Use the list segmentation and personalization delivery options made available by your push notification system vendor. If the provider you have chosen does not offer custom list segmentation and delivery, consider switching to a provider like OneSignal that offers these features.


One signal dashboard

Recommended Resources

Discover resources recommendations that will help you optimize your website for an unforgettable event and a user experience that your users will enjoy.

Conclusion

So ! That's it for this article, we hope you now know how to create more effective push notifications.

However, you can also consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on the WordPress blog creation or the one on Divi: the best WordPress theme of all time.

If you have some Comments or suggestions, do not hesitate to tell us in the section reserved for these. But, especially share this article on your different social networks.

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