In a previous tutorial, I ai presented Facebook Pixel, and you have certainly understood the different reasons why several advertisers prefer to use this solution on their website.

In us new tutorial, we will go ahead. I will show you how to create a Facebook Pixel campaign.

To get started with Facebook Remarketing, log in to Facebook and under " Settings »Select« Create ads ". You will now be redirected to the "Ad Manager".

Create an ad on facebook

There are four steps to create an ad campaign with Facebook, which will be displayed on the left of your screen.

  • Campaigns
  • Account
  • Advertising
  • Advertising design

Let's take a closer look at each stage

Create a facebook campaign

1 - Campaign

Thethe countrysideis the first step where you must choose the objective of your campaign. As you can see, there are many goals to choose from, but the one you choose should be tied to one of your site's most important goals. For this tutorial, Iai chosen " Traffic ". This means that my ads will be intended to encourage viewers to review my Website, which helps to increase the traffic that he receives.

Facebook campaign name

After selecting "ConversionsYou will have to give your name to your campaign. Then click on " Configure the ad account ».

2 - Advertising account

Configure the ad accountThe second step in setting up your Facebook Remarketing campaign is your "Advertising account". Here you will have to enter details on your "Country Account","Currency" and "Time zone».

3 - Ad set

«Advertising» consists of a number of steps. This is where you select where you drive the traffic, the type of audience you want your ads to appear to, where the ads will be placed, and how much you want to pay.

Circulation

Facebook traffic configuration

Under «Trafic", you must select if you want to generate traffic to your Website or on an application. As you can see, Iai chose the “website". Later in the process, you can select a specific URL.

Offers

Facebook offer creation of an advertisement

Here, you can create an offer for your audience to encourage them to review your site. An offer in the form of a discount or a refundable coupon can be an extremely effective way to generate traffic to your site.

Create a facebook advertisements offer

If this is something you are looking to configure, just enable the option "OffersFor "On", select your Facebook page linked to your WordPress site, then click on "Create an offer". Fill in the details to complete the offer you want to include in your Facebook Remarketing campaign.

Public

Here you can define a target audience for your ad campaign. To set up Remarketing, you need to create a " Personalized audience ". This will allow Facebook to display your ads to those who have already visited your website and shown interest in your business.

Wordpress audience configuration

Under « Audience », Select« Create New> Create Custom Audience ».

Create a personalized audience on wordpress

In the pop-up windowCreate a personalized audience», Choose«Website Traffic».

Create a facebook ad

You will now need to create a Facebook pixel. Your Facebook pixel will allow Facebook to compile a list of people who have visited your website. It's important to note that this will optimize and measure your ads for conversions on your site. Give your pixel a name and click on " Next ».

Facebook pixel creation

Re-select "Create Custom Audience> Website Traffic". Here, you can customize the details of your custom audience, allowing you to target those who have visited certain pages of your site in a specific time frame.

Recreate a Facebook audience

Once you have personalized your Personalized Audience information and provided your personalized username, do not click "Create an audience yet". Instead, click on the icon in the lower left corner and select " Show Pixel Code Because the next step is to add your Facebook pixel code to your WordPress site, and that's what we'll see in a future tutorial.