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Can we have a 100 Score on Google Page Speed

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Today I'm going to walk you through what I learned with SEO optimizations: Not every site can achieve a perfect score and Google PageSpeed ​​Insights isn't the best benchmark for gauging a site's speed, but it is always interesting to use it.

I will also tell you what I was doing to improve the performance of my site, and show you the score that you can reasonably achieve.

Why is site speed important?

In 2009, Google conducted an experiment and found that they lose 20% of their traffic every 100ms when a page loads. In the same year, studies by Akamai and Gomez.com found that 47% of your visitors will abandon your site after 10 seconds or less.

In 2016, the figures have become more shocking.

Statistics compiled by hosting services show that:

Abandonment of a site is 40% if the load time is more than three seconds. (Eight seconds shorter in 2016 than 2009.)

Site speed also affects your bottom line as 51% of US shoppers say it's the number one reason for cart abandonment.

Increasing the speed of the site by eight to two seconds can increase your 74% conversion rate.

This trend is also expected to continue in 2017 where traffic is expected to be much higher than in previous years.

Maile Ohye, developer at Google, noted in his video that the performance of the site should not exceed 2 segundes, but those of Google aim for half a second, or 500 milliseconds.

Ohye also talks about a study Microsoft and Google did in 2010 where they deliberately delayed a site's load by 500ms, customer dissatisfaction rose 0,9%, and when load times went down. climbed to two seconds, dissatisfaction also rose 3,8%.

That may not sound like a lot, but the visitors were so angry, and Microsoft quickly pulled away from the experience.

What is Google PageSpeed ​​Insights

Google PageSpeed ​​Insights is a tool that you can use to assess your site's performance with a score ranging from zero to 100 for both mobile and desktop versions.

It checks for points that your site could improve to perform better, which includes reducing the time it takes to load content and the time it takes for the whole page to load.

Creating a WordPress test site

We will now implement a WordPress installation with the most used plugins. On the basis of that, we will start doing performance tests and we will make some improvements.

Plugins installed:

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  • Akismet
  • BuddyPress
  • Clone
  • Contact Form 7
  • CoursePress Pro
  • Disqus
  • duplicate Post
  • Hello Dolly
  • Hustle
  • MarketPress
  • 2 Pro Member
  • multisite Privacy
  • Smartcrawl
  • Pro Snapshot
  • Builder
  • Tickera
  • Defender
  • H
  • WP Smush Pro
  • WPMU DEV Dashboard
  • YARPP

Most of these plugins are plugins proposed by WPMUDEV.

The only two plugins that will not be activated are " "And" WP Smush Pro Since I was going to configure them later to optimize the test site. I also configured Defender, Tickera and set up a plugin to protect privacy on the multisite.

Feel free to follow me and create your own test site of sorts that you can also judge the performance on your side.

Performance Test

Now that the test site is ready, I will test the current performance of the site in Google Page Speed. In this way, I could compare performance.

I did it on my side and the results were 35 / 100 for mobile and 37 / 100 for the desktop.

Page insight

I also checked my test site with WP Checkup to see where I could make specific changes to improve the performance of the site given that Google Insights PageSpeed do not offer these details. In this way, I could take more effective measures.

I specified the domain name in the text field, then clicked the free scan button.

I had an overall score of 68/100. It's not bad considering that the test site was not very optimized, but the score was certainly high because I use the plugin " Defender ».

On the other hand, my score for performance was 37/100 and I got 67/100 for SEO.

Wp checkup performance test

Optimization tasks

We will now propose some operations that you can perform. You need to keep in mind that there are several things you can do to improve your blog and this is just an illustration.

Optimizing images

To begin, follow me from the beginning, activate the Humminbird and " WP Smush Pro Plugins, then go to Settings> WP Meuch to adjust some of the image options.

You can leave the first two options enabled and also enable image resizing, "Super-Smush my images", Include full size images and Convert PNG to JPEG options that will be done in a few clicks.

Smush pro settings

Then save your changes by clicking on the button " Update Settings " at the bottom of the page.

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Once done, go to " Media> WP Smush ". Click on the button " Bulk Smush To start the compression.

So, sit back and relax for a few minutes while your images are compressed.

Smush compression wordpress plugin

Enable cache of navigation, and minification

Now that your images are compressed and optimized, it's time to optimize your entire site with H. Go to " Hummingbird> Dashboard In your dashboard and under " minification Select the option " Only Super Admins can minify ».

Then click on the " Start Caching My Website To enable the browser cache. Now that the browser cache is enabled, return to " Hummingbird> Dashboard »And click on the button« Compress My Website ».

Hummingbird website compression

Hummingbird is not the only plugin that you can use to optimize your WordPress blog. You can also use the plugin « W3 Total Cache " or " WP Super Cache ».

Test result

After realizing that there wasn't much you could do to reach the score of 100 with the plugins installed, I tried to perform the same tasks again on the same site to see if I had skipped a step, but the result was still not convincing enough in my opinion (in any case according to the figures I received).

Here are Google Page Speed ​​results

Page speed google result

To improve my score, I have to resize each image on my site so that they are not big. But will it take a lot of time and if I need big pictures? Especially that reducing images is not necessarily a good idea for photographers.

So, you can think that you have to disable plugins to make your blog fast. It may be true in a way, but only your blog will also lose functionality.

Is it possible to reach 100/100 on Google?

Yes and no.

The answer is "no" because the result is not always what you hope for. If you've done a quick Google search, you'll find plenty of articles on how you can get a higher Google PageSpeed ​​Insights rating.

So the case is closed? Is there nothing we can do?

With all available articles that say that reaching the 100 / 100 score is possible, it is actually possible, only most tests that perform these people are on most basic sites.

Sites that are static and have a little text, a few images, and nothing else, are more apt to achieve a result of 100 on Google Page Speed.

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WordPress is inherently dynamic which complicates things and makes it difficult to get the performance of 100 / 100.

Sites that take a long time to post content will not have high scores. Dynamic content such as videos, accordion tabs, forms and many active plugins will further slow your blog.

A new WordPress installation with no content and Twenty Sixteen theme installed will have a score of 71 / 100 for mobile and 85 / 100 for the desktop version. Although these scores may vary slightly depending on your accommodation, this illustrates the point that despite your efforts, you will not always get good results.

Twenty sixteen result

Finally

You do not always have to give up all the optimizations you make on your blog. Every optimization you make count. As we told you, Google Page Speed ​​is not the reference. It's just a number, and if you focus on the 100 / 100 score, you'll miss something.

 

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