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Have you ever heard the expression " in the land of the blind, the one-eyed man is a king "? There is a similar idea in e-commerce.
In a world of false criticism, a verified critique is queen.
Basically, this means that there are so many products available with fake reviews, but customers are drawn to genuine reviews.
And how do they know? Because they are not limited only to superficial opinions.
What is an authentic review?
A verified review is a review that is performed and verified by a third party. Usually, when a customer makes a purchase, the third-party site will send them an email asking how the experience went.
For customers, this ensures that the review they're reading is from an actual customer who made an actual purchase on your site. It is a proof badge that most customers need before shopping on a site.
Why are verified reviews important
As you know, there are tons of e-commerce sites these days.
And the best way to differentiate yourself from the competition is to have great products and great reviews for those products that your customers think are genuine.
Why ? Because customers want authenticity. According to Bright Local, “ the authenticity of reviews is the most important factor for consumers to trust the reviews they read ».
Everything else is secondary. People today know that review platforms can be fooled by bots and scripts.
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Highlight purchasers only
WooCommerce actually includes a basic option " verified owner »Integrated. It's nothing special, but it will restrict your reviews for users who have made a purchase. To activate this feature, log into your WordPress dashboard and navigate to " WooCommerce> Settings> Products "
From there, just check the box "Comments can only be left by verified ownersAnd save your settings. Now, when you look at the products on your website, comments will only be submitted by those who have made purchases:
How do I get verified reviews?
Like everything on WordPress, the simplest solution is often at your fingertips. Just install a plugin!
1 - Install a Critical Submission Service on WordPress
TrustedSite is a new free plugin that allows you to collect and view unlimited verified reviews.
You can install this plugin from your WordPress dashboard. It is developed by those people who developed McAfee SECURE for you, so you know that it is an organization that is fairly well known.
Once you have installed the plugin, click on navigate to the main TrustedSite page.
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From here, click on the " Create account ».
This will take you to the main site where you can complete your registration. From there, you will be able to manage all the features of your TrustedSite account.
2 - Send review requests to your former customers
With TrustedSite, you can set up a review request email that automatically reaches customers when they make a purchase, but the best way to get feedback quickly is to email your old messages.
If you're worried that this sounds too simple, do not worry: Bright Local has found that " 50% of consumers were asked to leave a review for a company and have actually left a review ».
Simply import old customers' e-mail addresses to your TrustedSite account:
3 - Configure your evaluation request email
Once you have reviews verified from past customers, it's time to make sure you have a constant stream of new stuff.
As we mentioned above, TrustedSite allows you to set up a review request email (testimony) which automatically triggers after a customer purchases something from your WooCommerce site. It's an automatic way to constantly gather new reviews for your site.
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Setting up the request email is a matter of choosing how long it will be after a purchase your customers make, and then you will need to add your logo to the email. It's all intuitive, and all from your dashboard.
That's about all you need to do to post genuine reviews on your blog. If you have any questions, do not hesitate to let us know.