How do you make sure all of the content on your website is still relevant? Why is this important? For some of you, coming up with new ideas for blog posts seems the biggest challenge in blogging. However, you want your existing posts to display up-to-date content as well. And that just might be an even bigger challenge! In this article, I'll tell you why it's important to have new content on your site. After that I will give some tips on how to achieve this.

Why is updated content important?

Updating content is important because you don't want people to find information on your website that is no longer valid. If you have optimized your message well, there is a good chance that people will find it in search engines. That was the whole point of optimizing this position in the first place. Imagine a blog that distributes SEO tips to its readers. Older posts should not contain advice that is no longer valid. People would make terrible mistakes in their coping strategies. SEO.

Why is fresh content important for SEO?

Keeping your content fresh is important for SEO reasons as well. If you rewrite an article, Google will notice changes in that particular article. If you regularly update your content, you are showing Google that your site is alive and up to date. You can update an article - with or without changing the date - or you can repost the post.

Tips on how to keep your content fresh

1. Most important: update these cornerstones

My most important tip on updating content is to focus on your core articles. These articles should be the best articles on your website. These are the items you want to find. So these should be on the top of your list while updating the content.

Let me give you an example of BlogPasCher. We write on blogs and SEO content. The most important WordPress article we have is How to install a WordPress plugin. Every week, I offer articles on WordPress plugins. I do research for each of them (I really do!). I discover new things. These new findings should also be covered in my core article. So, I (must) take the time regularly to update my ultimate guide. And you should do the same!

2. Update publications that generate a lot of traffic

Updating can be a lot of work. And if your site is getting really big, it could be a long, drawn-out job! If you have to decide which articles to tackle and update first, take a look at which pages get a lot of traffic. Start with them. These are the pages that are actually seen by your audience. These pages have the highest priority on displaying fresh content.

3. Delete these really obsolete items

Gradually as your blog grows and you write tons of blog posts, some of your content just gets really old. Some items are evergreen, but some items just aren't. If these articles are not read by anyone either, you can decide to simply delete them all. This will clean up your site as well. You should make sure you have taken steps to redirect anyone who comes to this article later.

4. Do not forget the other pages

Not only the articles of your blog need to be updated, but other pages are also important. Don't forget to update the FAQ. Perhaps new questions have emerged among your audience. Be sure to add these questions. When updating your website, don’t forget about the “About” page, “contact page” and other static pages on your website. I understand this content doesn't change often, but please make sure changes are actually made!

Conclusion on how to keep fresh content

Keeping your site content up to date and fresh is important if you want to attract search engine readers with older articles. When rewriting and refreshing old content, start by using these cornerstones and the most popular articles!