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So, you need a logo for yourself or a client? Pretty easy task, right? All you need to do is find a nice font for the company name, maybe add an icon, simple! Well, yeah… if you want the logo to look ugly, you've got all the ingredients.
I do not remember how many times I had to sigh every time I heard an apprentice graphic designer say that creating a logo is easy. It takes a lot of time and research to create a successful logo that conveys the company's identity successfully.
So how do you design a superb logo?
In this tutorial, we will go through tips and tools to help you design the perfect logo.
#1. Understand your brand and do your research
If you are designing a logo for yourself, you need to know your brand. But if you are designing a logo for a client, it is important to keep in mind that the logo is not only an image, but a representation of a brand. She needs to convey what the company stands for.
Spend some time getting to know the customer, their business, who they are and what they do. Talk with your client about the type of design they are looking for, ask them to draw some simple sketches to convey their ideas, and also ask for examples of logo designs that they like so that you can get a better picture. clear of their expectations.
# 2. You must know your audience to tell a story
A powerful logo is one that not only identifies a brand, but also has a deep, hidden meaning that appeals to the target audience.
Take, for example, the new Airbnb logo. Putting aside the controversy of the borders of the icon, a lot of thought and research went into the design.
# 3. Stay Simple
Simple logos are everywhere in the business world and stand the test of time. There are a lot of examples - Apple, Nike, Fed Ex, Google, McDonalds, Coca Cola. I bet that reading these names logos pops into your head.
A simple logo will help your brand easily and its logo will be instantly recognizable, versatile and memorable.
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# 4. Color is the key
Color plays an important role in connecting our feelings in a unique way, which makes it a powerful marketing tool for making design decisions. So, your color choices should reflect the message and meaning you want to convey with your logo.
According to a Kissmetric infographic, 85% of buyers base their decision on color. And according to the same infographic, the correct use of color leads to an 80% increase in brand recognition. So, when designing your logo it is important to consider color theory and color psychology. Here's a quick lesson on what each color stands for:
- Red: energetic, sexy, daring
- Orange: creative, friendly, young
- Yellow: sunny, inventive, optimism
- Green: organic growth, educational
- Blue: professional, medical, quiet, trustworthy
- Purple: witty, wise, evocative
- Black: credible and powerful
- White: simple, clean, pure
- Rose: fun and affectionate
- Brown: rural, historic, stable
It is important to also think about tones with colors. An effective logo must be able to display correctly on black and white, as well as with the color. If you rely solely on color to convey your message, you may need to rethink your design and how you could better express the same meaning in monotone colors.
Simple tools to create logos
There are some free and easy to use ones that will help you create logos in minutes. Here are some of my favorites.
The online logo generator will help you create a high quality corporate identity. With the help of this service, you will not only get the company logo, but also the opportunity to create business cards, branded social media kits, etc. In addition, you can download your products in different formats (raster and vector) and in different versions (on white, transparent, corporate, black and white, negative versions). In addition, once paid for the product kit, you can edit them at any time (change colors, fonts, layout of elements and so on).
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Want to create your own personalized logo? Logojoy is an easy-to-use DIY logo tool for non-designers. Unlike other web-based graphic design tools, Logojoy uses artificial intelligence and advanced learning algorithms to create logos just like a designer would.
Logojoy's simple wizard helps you choose your own colors, images and words to describe your business. Then it generates designs that are well designed and professional.
Their pricing plans start as low as $ 20 for a low-res logo. Higher price plans get you high resolution files, phone support, color scheme, branding guidelines and more.
99designs is a design competition market with a large community of designers. It can be considered as an intermediary between you and the designers.
When you place an order, 99designs outsources them to the designers who then submit their designs. You can select the design you like the most and only that designer gets paid. This allows you to get different custom logo ideas from different background designers and different skill levels.
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Dribble is an online community of designers and artists. Think of it like Pinterest for professional graphic designers, artists, and illustrators where they share their work and other users can like, prefer, and share.
Dribbling isn't just inspirational. It also serves as a platform to hire designers for freelance work. You can browse designers, view their portfolios, and contact them directly to hire them.
The cost of a job will actually depend on the freelance craftsperson you approach, their expertise and their skill level. Dribble may not be the place to find the cheapest custom logo for your website, but it can help you get better quality.
That's it for this tutorial, you now have all the tools to create a logo.