Do you want to install Google Analytics on WordPress? Knowing how your audience interacts with your website is crucial to your success. The best way to know the interaction of your audience will be through statistics on your blog traffic, and that's what Google Analytics offers for free. In this tutorial, we'll start by explaining why Google Analytics is important, and how you can install Google Analytics on your WordPress blog (In a second tutorial).

Install google analytics on wordpress

Analytics Why is it important for bloggers?

Once you start a blog, your # 1 goal is to get more traffic and subscribers. Google Analytics help you make data-driven decisions by showing you the stats that matter. You can see in particular:

Who visits your website?

This part of the analysis answers the question in which geographic region your audience is located, the browser uses information from the visitor's browser such as: screen resolution, JavaScript support, Flash support, language and more.

This data is extremely useful, and it can help in many ways. When getting a custom design, you can use user data to make sure your site will be compatible with your audience.

If most of your users don't have a Flash compatible browser, you should avoid adding the flash element in your site. If most of your users are using a resolution lower than 1280px, make sure your design is compatible with those resolutions.

What do people do when they are on your site?

You can track where the user is going on your site, how long is left on your site, and what the bounce rate is (a percentage of people who leave your site after the first visit).

Using this information, you can decrease the bounce rate and increase your views.

When do people visit your website?

Looking at the hottest hours of the day for your site, you can choose when you publish your articles. If this time zone is not compatible with yours, then you can schedule your article to be published at this time.

How do they find people your website?

This section of the analysis shows you where users come from (for example: search engines, direct links, referral links from another site).

It also shows you what percentage of your visitors came from each of these sources. Google Analytics gives you the breakdown of each of these categories. If it's the search engine category, it shows you which search engine gives you the most traffic, Google, Yahoo, Bing, etc.

The Reference Sources Breakdown shows you which sites you need to work with the most. If your top referral source is Facebook, then you need to have exclusive content on Facebook.

If your top referral source is an external website, then you may want to consider partnering with that site.

How people interact with your content?

Google Analytics shows you how your users interact with your site's content. It shows you a percentage of people who clicked on your links and more.

You can run A / B tests by creating content experiences on Google Analytics to understand what works best to meet your goals.

By seeing interactivity with users, you can improve your content for your users. By seeing the answers to the questions above, you can focus on strategies that work for your site and eliminate the strategies that don't.

How to create a Google Analytics account?

Step 1: You must first create a Google Analytics account. To do this, visit the registration page of Google Analytics.

You will see a screen like the one below. If you already have a Google or Gmail account, you can use it to sign in. If you don't have a Gmail account, you will need to create an account for yourself.

Any google with an account

Step 2: Once you sign up with your Gmail account, you will be prompted for a screen like the one below. This is where you register your Google Analytics.

google analytics wordpress

Step 3: In the next screen, you will be given the choice to choose between a website or a mobile app. Make sure you select the site.

After that, you need to enter your site url, account name (it can be anything you want), country and time zone.

Creation of a new account

Once you have entered this information, click on the "Get Tracking ID" button. You will be presented with the Google Analytics Terms of Service which you must agree to, so click the button on "I Agree".

Terms of use google analytics

Step 4: Now you will be presented with your Google Analytics tracking code. You can copy this tracking code because you have to enter your WordPress site according to the method we will use in a future tutorial.

Google analytics dashboard

Now that you've set up a Google Analytics account, I'll show you in a future tutorial how to install it.

That's all for this tutorial, if you have any questions, do not hesitate to ask them.