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Monetization is a big deal for most publishers looking to make money online with their content.
Besides a few advertising solutions like Google Adsense, there aren't any other important options for publishers.
Automattic, the company behind one of the most popular WordPress.com publishing platforms is trying to tackle this problem.
By introducing its own advertising program - WordAds, Automattic tried to test blog monetization for a few years. The company had been experimenting with the program on its WordPress.com blogs since 2012.
The 18 Update January 2017 : WordAds now returns automatic ads and is part of the plugin WordPress Jetpack. To use automatic announcements, go to the section Engagement> Announcements of the Jetpack plugin. This program is only available to Jetpack users on the Premium plan (9,00 $ per month or 99 $ per year).
The program has been successful with WordPress.com editors and has been adopted by WordPress VIP.
WordAds is open to all self-hosted WordPress blogs, which makes monetization easier for 25% of the web.
In this tutorial, we'll be looking at WordAds for Publishers as a way to make money from their WordPress blogs.
But before, if you have never installed WordPress discover How to Install a WordPress Blog in 7 Steps et How to search, install and activate a WordPress theme on your blog.
Then, back to why we are here.
Presentation of WordAds
WordAds is the advertising program of WordPress.com that allows you to monetize your WordPress blogs.
Supported by a team behind one of the popular publishing platforms, WordAds claims to better understand publishers than other advertising partners.
WordAds wants to merge advertising and publishing platform.
The platform is said to have gained tens of thousands of bloggers, who earn money from their WordPress blogs.
Although no official figures are available, the platform claims to have paid WordAds publishers $ 1 million just after a year of its release.
By default, ads appear at the bottom of the first post on the home page and at the bottom of post pages.
Here's how an ad for MaxCDN appears from WordAds.
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We'll look at the ad format in more detail below.
WordAds focuses on quality advertising and only accepts secure and familiar blogs in its program. On the advertiser side, it also ensures that it serves quality advertisements to advertisers and highly paid partners.
So, you might ask yourself why would a standalone WordPress editor use WordAds instead of other networks like Adsense?
Also see our list of 7 WordPress plugins to add Google Adsense to a blog
There is no definitive proposal on WordAds yet, and it's too early to talk about revenue. But by digging into the program's blog posts and adding to my own experience, I have found that WordAds really makes implementing ads on WordPress easy.
The platform exempts bloggers and publishers from the difficulty of dealing with the administrative work to apply and be accepted for other partner programs such as Adsense, Federated Media, etc.
Indeed, developing advertising agreements takes a lot of negotiation and technical work.
You'll see how easy it is to apply to WordAds and start posting ads after being accepted into the program.
However, before applying for WordAds, I recommend reviewing the requirements below.
There are few requirements that you need to put in place to get started with WordAds.
- Custom Domain Site - All self-hosted WordPress blogs use a custom domain. (WordPress.com blogs must have a custom domain).
- JetPack must be installed and connected to a WordPress.com account. (Since the WordAds Earnings Dashboard uses Calypso from WordPress.com to maintain a unified experience).
- Minimum monthly traffic on your blog (not disclosed by WordPress).
Read also our article on: Automattic's WordAds Network is now open to self-hosted WordPress websites
Admission application on WordAds
Although WordAds is available for self-hosted WordPress blogs, you still need to apply for your blog to be accepted into the program.
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One of the important requirements for your blog to be accepted on the platform is that it must meet certain traffic requirements. This contrasts with other advertising networks like Adsense which accept publishers with any traffic.
Find out to go further: Is making money with Google AdSense so easy?
Although the requirement is not publicly disclosed, WordAds mentions that your blog should have thousands of pageviews monthly. This corresponds to the minimum traffic requirements for advertisers on their platform.
- To apply for the program, you must submit a form on the WordAds website.
- Once connected to your WordPress.com account, Visit this page registration on WordAds.
- You will see your blogs connected and you will request an invitation for the program by selecting the blog for which you wish to apply and by filling in your name and contact details.
- You will receive updates from the WordAds team once your website meets the requirements and you are accepted into the program.
- You should receive an email welcoming you to the program and some details on how you can get started.
Although the welcome email indicates that the advertisements are in real time on your website, you must install WordAds and configure the parameters to be displayed on your website.
And that's what we'll see in a future tutorial.
Discover also some premium WordPress plugins
You can use other WordPress plugins to give a modern look and optimize the grip of your blog or website.
We offer you here some premium WordPress plugins that will help you do that.
The WordPress EventOn plugin is the best-selling calendar plugin on CodeCanyon, with over 7000 sales. It has a ton of useful features like featured images for events, shortcodes, unlimited creation of event calendars, customizable metadata fields, and event characteristics management.
Its main extensions include: the ability to sell tickets, import / export of events in CSV format, free integration with Google Map, sorting and filtering on the list of events, fully responsive layout, Multilingual support, and easy customization of the calendar.
Some features are already available for free in other plugins, but the value for money is an effective compromise.
2. Country Redirect and Mobile Redirect for WordPress
Redirect your visitors based on any combination of location (country, state, city), language, IP address, date, browser, mobile user, bulk or template redirect, etc.
How to create a private store with WooCommerce ? Find out by consulting this article.
This plugin uses the standard SEO 301, 302 redirects and allows any page to be used as an 404 page. You will be able to define redirects as never before with no necessary coding. It is compatible with CloudFlare, WPML, Caldera Forms, and others.
3. Gravity Forms
As a business owner, allowing your customers to contact you should be your priority. Gravity Forms is the most popular contact form plugin on WordPress.
You can use it for create any type of form, such as a quote form, surveys, and more.
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Other recommended resources
We also invite you to consult the resources below to go further in the grip and control of your website and blog.
- How to install WordPress on Google Cloud
- 10 Essential WordPress Plugins for a Business Website (2020)
- 6 WordPress plugins to add a Quiz to your blog
- 5 WordPress plugins to create a member space
Here is ! That's it for this tutorial, we hope it will allow you to earn money on your blog thanks to WordAds. If you have some Comments or suggestions, do not hesitate to let us know in the reserved section.
However, you will also be able to consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on the WordPress blog creation or the one on Divi: the best WordPress theme of all time.
But meanwhile, share this article on your different social networks.