Thank you pages come at the end of the funnel. They're not even at the top of your mind. Is not it ?
You are too busy "tweaking" and correcting other things like your home page or product pages or your ad.
This is completely normal.
But when do you expect to get 100% attention from your customers?
This is when they have completed their purchase, that is, on the thank you or order confirmation page. They are very attentive here. That much :
You can direct their next action or let them go.
Right now, you're redirecting them to the thank you pages and ending the relationship. By doing this, you are missing out on the opportunity to make a next sale.
This is an opportunity that you should not miss, no matter what your business situation is.
In this post, I'll show you how to customize WooCommerce Thank You Pages and generate repeat orders.
I will use the WooCommerce plugin Thank you page NextMove, to show you how to deploy these techniques.
Before we start, I would like you explore the demo so that when we dive deeper, you have a better understanding.
But before, if you have never installed WordPress discover How to install a WordPress blog in 7 steps et How to search, install and activate a WordPress theme on your blog
Then back to why we are here.
# 1: display a personalized thank you message to create an instant connection
Your client has parted with his money. No matter what you think, there is always a bit of pain associated with this process. Humans are set to be sad with every loss.
Use your thank you pages to soothe this pain and make your buyers happy with their decision.
A simple hack to do is customize your thank you page .
First, take a look at your original thank you page:
He confirms the order and jumps directly to other details. It's less of a thank you page, but more of a receipt or invoice.
It's like thanking your customers, you say: we're done with you, you can go now. It's not really user-friendly and you lose an opportunity to make another sale.
Now, look at this thank you page:
She's full of personality and extends the relationship, which started on the product page. She refers to the customer by their first name.
Also note that the pointer on the map indicates the shipping location. The customer can be sure that the website has understood his information correctly.
Discover these 10 WooCommerce plugins to create shipping scenarios
The idea is not to ask for a next sale right away, but to first acknowledge their action and take a moment to thank them.
# 2: Recommend relevant products based on their purchase to encourage repeat orders
Personalized product recommendations give shoppers a reason to stay longer and explore more.
View the relevant items on the pages of "Thanks To increase retention.
Take a look at how Amazon shows product recommendations on the thank you page:
Here are two different ways to display product recommendations:
Related Products
WooCommerce groups elements that share the same labels or categories as similar products.
You don't have to select these products, WooCommerce does it for you. You can display these products on your “Thank You” pages using NextMove.
Check out our list of 10 best WooCommerce plugins to boost your online store
Cross-selling
Cross-selling is a complementary product that goes well with the purchased item.
For example, if someone bought a beach bag, they might like the beach sandals or the sunscreen block.
Your job as a store owner is to make the most of this opportunity and show them what else you have that might be relevant to them.
Relevance is the key here.
WooCommerce allows you to add " Cross-Sell "- cross-selling - to each product. You can navigate to individual product pages, click on related products, and add specific cross-sells.
Step # 1: Add cross sales for each product
Select about three cross-sells for each product.
Step 2: Activate the "Cross-Sell" component on NextMove
When you go to the NextMove backend, you will see the cross-sell component in the menu. Select it, and this will give you options to modify the component.
Add header, description and choose the type of layout. NextMove will show cross-sells on the thank you pages based on items purchased.
Help people discover the relevant products in your store. And now that they trust you, they will appreciate it.
This technique alone can increase your conversions sooner than you think.
# 3: Reveal the deadline coupon code so they can't resist buying again
Coupon code is a great way to get people back down the funnel. They evoke a desire among customers to make their next purchase.
Etsy shows a discount code 'ThankYouSoMuch'to encourage buyers to buy again:
However, it is a generic coupon code. It doesn't make you feel special. You can create a lasting impression by personalizing the promo code you offer.
It will also increase the increase in coupons. You can do this with their name, phone number, order number or send a code by email.
Discover also our 6 WordPress plugins to customize your emails WooCommerce
Here's how you can set up a custom coupon code and expire:
Step # 1: Create a new discount code, let's say 'Save15'.
Go to the WooCommerce backend and create a new coupon code.
Step # 2: Set usage restriction to increase average order value
You can impose restrictions on the use of the coupon.
Make your products visually beautiful by discovering our 10 WordPress plugins from WooCommerce to visually customize your products
For example, if you want the coupon code to only apply when the order total is over $ 45, here's how you can set this up:
Once you have completed this process, open the NextMove backend.
Step # 3: Select the "Dynamic Coupons" component in NextMove and choose "Save15In the drop-down list
Then write a persuasive message to encourage your customers to redeem the coupon. Write all other details about coupon expiration, discount percentage, and more in the description section.
Step # 4 : Customize the coupon code and set a deadline
When you scroll down on the same page, you will notice the section "Personalize Coupon»- click on yes.
Then write the name of the coupon code and set the expiration:
Note that we used Dynamic Merge tags to customize the code. It will automatically take the customer's name from the details it enters when checking out.
Step # 5: Save and click on the preview
Here's how the dynamic coupon will appear on your “Thank you” page:
It shares with them all the details related to the use of the coupon, that is, the minimum order value, the offset percentage, the expiration date and the coupon code.
A personalized and expired coupon code can motivate users to take timely action.
If you want, you can offer a discount when the user shares your content on social networks.
Discover also some premium WordPress plugins
You can use other WordPress plugins to give a modern appearance and to optimize the handling of your blog or website.
We offer you here some premium WordPress plugins that will help you do that.
1. UberMenu
UberMenu is a WordPress Plugin dedicated to creating a highly customizable, responsive, and user-accessible megamenu. It is functional after its installation, without the need for any particular configuration.
It's an easy-to-use plugin, yet powerful enough to create highly customizable and creative mega menu layouts.
You will find among others: 3 menu templates, fully responsive layout, compatibility with mobile devices (iPhone, iPad, Android), touch support, etc ...
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2. WP Media Folder
WP Media Folder lets you explore your media library in the same way you do with your desktop computer. It lets you drag and drop media files into folders and subfolders.
Ce WordPress Plugin relies on the native media library. Therefore, if you uninstall it, you will not lose any files. Folders are generated using a custom taxonomy. Which means that even if you move a file from one folder to another, the links will not be affected. You will be able to sort the files by file type, size or title and filter these.
In addition, you will be able to import entire folders from your server to your media library. An automatic synchronization function will allow you to synchronize any folder on the server with a folder in the media library.
3. 8Degree Fly Menu
8Degree Fly Menu is a WordPress Plugin premium which allows you to add a canvas menu to your website, in order to give it a look that highlights your information in a simple way. It uses the default WordPress menu feature to create its menus.
You will be able to add additional elements to the default menu items, such as icons, menu slogans, a pseudo-grouping header, and a long description.
It also comes with a WYSIWYG editor to help you grasp your long description in a user-friendly way. With this editor you can also use shortcodes.
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Other recommended resources
We also invite you to consult the resources below to go further in the grip and control of your website and blog.
- How to write an irresistible article introduction
- How to display images in a grid
- How to solve the problems of images encountered on WordPress
- How to Fix Redirect errors on WordPress
Conclusion
Here ! That's it for this tutorial, I hope it will allow you to customize the WooCommerce thank you page. Feel free to share the tip with your friends on your social networks.
However, you will also be able to consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on the WordPress blog creation.
But, in the meantime, tell us about your Comments and suggestions in the dedicated section.
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