You probably already know that if you're starting an online business, you need to equip yourself with tools that will make your job considerably easier. Your goal is certainly to retain visitors enough to convert them, but also to encourage those who visit your website to come back when you offer special offers. For this you will need a way to always stay in touch with them and the best tool in this case is a online form capture email address.

In terms of email address capture solution, today, I will tell you about a new solution, it is about MailOptin. First of all, know that the entire BlogPasCher team recommends this plugin.

What is MailOptin?

MailOptin is a freemium plugin for email address capture, and offers a range of options. By freemium I mean there is a premium version and a free version that you can just as well use.

From the website, you will also be able to download the free version of the plugin.

Installing the MailOptin plugin

MailOptin is a WordPress Plugin like the others, which means you will be able to install it like any other plugin, whether manually by FTP or directly from the dashboard.

Once it's done, and the plugin is activated, you'll see a new section in the dashboard menu.

How to configure integrations

Integrations allow you to link your plugin to your different auto-responders. MailOptin offers various compatibilities, you can see this by accessing "MailOptin> Connections".

Each provider has its own settings which allow it to be integrated into MailOptin. We'll do that with MailChimp in this tutorial.

To integrate MailChimp, you need to recover your API key.

Use the value in this field on the MailOptin settings. Once MailChimp is connected, you will see the status “Connected” on the MailChimp section.

How to create an optin

After completing the integrations, we can directly start creating optins. All you need to do is click on "MailOptin> Optin Campaigns".

From there you will see a list of the different models that the plugin offers you. So all you have to do is choose the model that best suits your needs.

After choosing a model, you will access the Customizer offered by the plugin. This interface allows you to customize your popup, so that it corresponds to your needs. For example, you can:

• Change the background colors and borders or even add custom CSS code.
• Add a note at the foot of your popup and choose typography options and set closing options
• Configure the different fields
• Configure notes, cookies and success messages
• Configure opening effects
• Assign the popup to a newsletter
• Configure options after displaying popups
• Activate opening rules

When you are finished, you can activate the optin by clicking on the option at the very top.

How to manage optins

Once you have created your optins, you will be able to see them displayed on the list of “Optin Campaigns”.

From this page, you will be able to:

• enable or disable popups
• duplicate popups
• see the number of conversion impressions and subscribers

At the top of the table, you can filter the different popups and display by type.

How to capture emails without auto-responder

The MailOptin plugin offers you to capture emails even when you do not have an auto-responder. All you have to do is activate the "Lead Bank" option in the customizer.

All emails will be saved on your database and no longer on an automatic marketing platform.

You will find a list of all subscribers directly on your dashboard. You will even be able to export this list.

Viewing popup reports

The best way to know if a popup is effective is to look at its report, which shows all the information related to impression and conversion rate and subscribers. MailOptin offers an "Optin Analytics" section where you can consult the reports of each optin.

Finally

I will say that MailOptin is a good solution for creating and capturing email addresses on your website. It offers an interface easy enough to take in hand. Here is what a popup can look like in action.

Here, you know a little more about this excellent plugin email capture that we had fun testing for you. You can download it by clicking on the link below:

Download MailOptin