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Divi: The best WordPress theme of all time!
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Find out how to bypass ad blockers with the best WordPress plugins.
You'd like monetize your website, but guess what? Consumers aren't too keen to be a part of the game. You say your website won't or your visitors are different. But the statistics don't lie.
The Wall Street Journal reported that 26% of online users in the US have ad blocking software on their computers.
« PageFair Says it's also bad on mobile, with around 309 million people around the world using ad blocking technology on their smart devices.
In 2015, online advertisers would have lost about 22 billion in revenue due to efforts to block consumer ads.
Let's not forget that Google wants to add its dose of salt in the sauce. They now plan to add an ad blocker feature to Chrome browsers in 2017 which “ would eliminate certain types of online ads considered to provide bad experiences for users as they move around the web ».
Take a look at our article on What percentage of your visitors are blocking your ads?
As a web developer (Or as a consumer), you will face this. Some people block ads because they think they are interfering with the online experience.
Others block ads because they think the brand seems incompatible with the existence of too many items and that there is not enough valuable content available (which, to be fair, is true). The ads can even scare some visitors if they start following them around the web, shouting, “Hey, we know what you did on that last website! "
Consumers also want to block the sound of ads because we have certainly abused them.
The Bureau of Interactive Advertising (IAB) presented itself in 2015 to offer a " meta culpa " about this question. They said that because advertisers were so focused on generating income online and forgot to consider the end user experience, it is ultimately our fault that there is an increase in blocking technology. advertising.
Scott Cunningham of the IAB said: “ We disturbed. Looking back now, our scraping of tithes may have cost us dollars in consumer loyalty. "
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So where does that leave you? You have optimized the advertising space of your website, you have placed ads on your website, but nothing is actually happening with them… which probably means visitors are not seeing them. So what are your options?
How to bypass ad blockers on WordPress
Ad blockers have been developed with the best of intentions. Marketers have taken advantage of the privileged opportunity presented by websites, and now consumers have the option to block their ads entirely. It is a good thing for the consumer. They can take control of their online experience, which can lead to an improved experience… and higher conversions for you.
Although increased conversions resulting in being a good side effect of ad blocking technology, it still doesn't make it easier to feel like you know the time and money you've spent creating ads and putting them on your site web will not have served any purpose. So what to do? One option to consider is to diversify your monetization and advertising efforts with those that are less likely to be noticed by ad blockers:
- Sponsored articles : These articles look like the rest of the content on your website, but their purpose is to advertisewhether it's your own product or service or owned by someone else (who, in turn, will pay you to publish his sponsorship).
- Closed content : In order to make this work, you would need to create high-value, long-lasting content, like white papers and e-books. You can then give readers a taste of your website and demand payment or a subscription if they want to access the rest.
- Affiliate Programs : When joining other affiliate programs, all you need to do is include links to their products or services in your content. They may contain some inaccuracies compared to the original. We hope, however, that this will help you in your research.
- Off-site ads website : Your website is not the only place where you can place advertisements for your business. Newsletters, social media and video players are good options to consider. They are not fully blocked, but they are probably less than website ads.
To solve the real problem with your website ads, you will need the help of a plugin. Here are a few that you can try:
The purpose of this plugin is to ask visitors to deactivate ad blocking software.
This premium extension comes in handy for those who produce original content and offers a solution that would allow users to convert that space intended for monetization.
2. Adning Advertising
WP PRO Advertising System is a premium WordPress advertising management plugin, which offers 18 strategic locations to help you display advertisements on your website. It also has a detailed statistics section from which you can see the performance of each ad.
This feature is crucial because it will help you improve your campaign and maximize your profits. This WordPress Adsense plugin also comes with a unique feature called background ads. It allows you to display ads as the background of your content.
3. Ads Pro
This is an all-in-one premium WordPress ad management plugin that you can use on WordPress.
Besides helping users create and sell ad space on their websites, the plugin also promises to be 100% secure for AdBlocker, so you won't need two plugins to meet all your advertising needs.
Find out about other recommended resources to help you build and manage your website.
- Using IFTTT WordPress to publish your articles on LinkedIn
- How to create your affiliate program with WP Affiliate PlatForm
- 10 WordPress plugins to post testimonials on your blog
- Before starting a home job on the internet, you should read this ...
Here is ! That's all for this tutorial, I hope it will allow you to bypass ad blockers on WordPress. If you have comments or suggestions, do not hesitate to offer them.
However, you can also consult our resources, if you need more elements to carry out your projects of creation of Internet sites, by consulting our guide on WordPress blog creation or the one on Divi: the best WordPress theme of all time.
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