WooCommerce is an open source and easy to use e-commerce plugin for WordPress. With 43 downloads, it's one of the most popular choices for all online store types and sizes, powering over 774% of all online stores. Learning how to strategically use this platform will take your brand to the next level. Let's go over some of the tactics you can use to increase your sales with WooCommerce.
1. Have a recognizable WooCommerce theme
Incorporate bold typeface, contrasts or bright colors to make sure your website looks attractive and stands out from the competition. Depending on your brand, you might want to have a simple yet modern theme with a pop of bright color. No matter what theme you choose, make sure it fits your brand identity well and has the ability to connect with your audience. You can choose from a list of recommended WooCommerce themes or design your own. Make sure you have a central theme color, as it can increase your brand recognition by an astounding 80%.
2. Improve user experience (UX)
By integrating fundamental functional UX concepts such as user interface, usability, visual design, information architecture, interaction design, you can dramatically improve your website flow and improve customer exploration. It only takes 2,6 seconds for a user's eyes to land on an area of a website and make their first impression; therefore, be sure to focus on UX interactions.
Help your customers discover new products with smooth transitions and consider installing a one-click shopping feature. By seeing things from your visitors' perspective and improving their shopping experience, you can build a lasting, mutually beneficial relationship of trust.
3. Mobile design
Mobile devices have exploded in importance over the past decades. Every year we are introduced to the latest high-end phones, which are still more capable and powerful than the model of the previous year, but the real revolution lies in the large number of low-end smartphones purchased by new owners in poor countries. , giving them constant internet access for the first time. By next year, the number of smartphone users will exceed five billion.
These new internet users are completely ignorant of desktop and laptop internet use, and for many online shopping is the number one form of mainstream consumption that they also have access to on a daily basis. For many working long hours and living in areas underserved by brick and mortar stores, the convenience of shopping online is a revelation.
It is no longer enough to have a well-designed, functional and visible online store on a desktop computer. Instead, many companies design for mobile because the ones with the best mobile designs often attract more customers. When designing an online store, we need to think about how our online store could appear on other devices such as phones or tablets. Finding all the ways to eliminate potential design issues is important in order to improve mobile UX.
4. Building trust through security
Almost every week we hear about a large company whose customer information has been compromised by hackers. Keeping your customers' personal data safe and secure is essential to be successful online. Keep up to date with the latest digital threats and don't forget to constantly monitor your website. Use the latest version of your theme and plugins, a simple failure to keep your code up to date is the main reason WordPress installations become vulnerable to hacker attacks.
While the threats are real, staying safe is pretty straightforward with regular maintenance and automated tools. When it comes to online security, stay alert and don't find yourself in a vulnerable situation that could potentially hurt your customers and damage your business' reputation.
5. Incorporate artificial intelligence
Internet giants such as Facebook, Google, Amazon and Microsoft are already integrating theartificial intelligence (AI) in their services. For an e-commerce store, it is important to stay aware of the growing possibilities related to AI, such as chatbots or voice search, because anything that makes it easier for your visitors to find the products they are looking for will increase. your sales. Imperatively keeping in touch is the best weapon we have to compete with the giants.
According to research, 34% of customers often use a chatbot while waiting for the customer service agent and 50% of all searches will be voice by 2020. Thanks to AI, customers can search for products or solve problems by themselves, freeing up your staff to focus on solving more complex problems.
6. Keep the visual with video marketing
Visual content is abundant on social media, websites and the various platforms used for Content marketing. Since YouTube launched in 2005, we have seen an increase in video marketing and visual ads. This major shift in communication makes sense because customers often prefer to watch product videos instead of reading about them. By 2019, Internet video traffic will represent 80% of consumer Internet traffic.
If you haven't yet included video marketing in your WooCommerce store, be sure to get started now. Browse some of the reliable video production agencies and find out how they can help you grow your business. Visual content is crucial these days because it gives your customers a better understanding of your business and products.
7. Images speak louder than words
Visual impression is the most important for customers when shopping for products online. Use high quality images to showcase your products. Allow customers to zoom in or out on product images. First impressions matter: 94% of users made their best impression within seconds of landing on a website.
So, make a great first impression by incorporating a hero image and well-organized navigation. Images speak a lot, so use more images and less text for your product descriptions.
8. Use a hosting adapted to your shop
Any form of online business is complex, you have to track not only all the details of all your products but also the details of all your visitors. WooCommerce has revolutionized e-commerce on WordPress, putting incredible power in the hands of regular website designers, but that doesn't make what it does any less complex or resource-intensive. Being much more complicated than a regular WordPress site means you have a lot more things that can go wrong once you're in charge of it. Having a regular website that becomes slow or momentarily down is bad enough, it decreases your traffic and lowers your PageRank, but you also lose any sales that have been made and the trust of your customers.
Setting up a store takes a lot of work, and nowadays it's an increasingly competitive market. Of course, every host claims that they are able to handle WooCommerce, but if you pay close attention to it, you'll notice that they are just repeating the same claims they make for their regular WordPress hosting. A single host has a team working full time on creating technology that meets the specific needs of WooCommerce stores and that is theWooCommerce web hosting managed by Liquid .
They don't come cheap, and saving money is what a lot of people were drawn to WooCommerce for in the first place, but performance is likely to be the main factor that decides whether your store is going to grow. and become profitable, or just be another site that takes up your maintenance time. While it's worth the time and effort to start an online store, it makes sense to use the best hosting possible.
Optimize for success
In conclusion, following the tips above will put you on your way to having a WooCommerce store which has a chance of success. Research shows that 75% of consumers admit to making judgments about a business's credibility based on their website, so make sure your customers leave your website with a positive, strong impression. In summary, make sure your website loads quickly both on desktop and mobile, contains relevant information, has an intuitive design and most importantly, has a user interface. transparent.
