Search engines rank websites based on many factors. Bloggers use several search engine optimization (SEO) strategies to improve their website rankings and visibility online. Although your strategy SEO probably already includes targeted keywords and engaging content, if you're serious about growing your blog and reaching more people, you need to start thinking about your passion for the future!
What am I talking about ? The video !
Cisco provides that by 2021, video traffic will represent 82% of Internet traffic! It will take you over five million years to watch all the videos transmitted over the Internet in one month!
Now let's look at six ways video content can improve SEO your blog.
Benefits of using video on your blog
Your website, social media content, and guest blog posts support the strategy SEO de your blog, but you will get a variety of benefits when using video. By understanding these benefits, you can calculate the value of using videos for your SEO benefit.
- Readers appreciate visual content. Although an image may be worth a thousand words, one minute of video communicates the equivalent of 1,8 million words of text.
- Eight in ten readers remember the videos they saw in the last month, which shows how influential your videos are to your target audience.
- More than half of your readers who watch videos are taking action. These actions include visiting your blog, searching online for more information about your business, visiting your online store, purchasing or even making contact!
How to create effective videos
Despite the benefits of video for your SEO strategy, you may wonder if the cost is worth it or if you have the expertise to create compelling video content. Fortunately, current technology makes video creation more affordable and easier than ever.
Consider these tips:
- Simplify your video format: try using simple animations or photo montage instead of using actors, scripts, multiple locations, and special effects. A simple format reduces overhead without sacrificing video quality.
- Shoot short videos : Viewers have little attention, which is why you should stick to one topic per video when communicating your message while maintaining the attention of your viewers.
- Sell your videos online: As a blogger, you already create content regularly and you have a good idea of your target audience and their needs. With this in mind, you can easily turn your ideas into an online video course and sell your videos online !
So, are you ready to jump in and put videos on your blog?
So here's how you can use video to boost your SEO blog…
Six tips for using video content to boost SEO
When you're ready to incorporate videos into your SEO strategy, you need to consider these six tips. They will not only help you optimize every video, but they will also help you have the biggest impact on your SEO.
1. Think of videos as content
Search engine ranking depends in part on the content you post. By regularly sharing interesting and relevant content, your ranking will improve.
Videos are considered content for search engines. While the ranking pages are ranked, the search engines take into account the media posted on your blog. Adding videos to your blog will ensure that your readers will stay on your blog longer to watch the entire video.
2. Use keywords
We already know that keywords that have higher search volume and lower competition are the best to target. But when it comes to videos, content creators and bloggers often overlook this same SEO principle!
By using those same targeted keywords for your videos, uploading them to your blog and YouTube, you ensure that your videos rank higher in Google, which means more viewers and more traffic to your blog!
One more thing you can do to make sure that your videos are perfectly optimized for search engines is to add transcripts, descriptions, and tags to your blog. Because search engines can't figure out what a video is if the content doesn't have a title, description, or written text.
3. Maximize social cues
As viewers share content, search engines realize it's valuable. The result of these social signals means that your content goes up in search engine rankings.
To get started, you can share your recently released video with your subscribers and readers on social networks and finally with your list de of subscribers.
Try to promote your videos on social networks, by setting up good CTAs (Click to Action or Call to Action Button) and by contacting the “influencers” in your niche and sharing your brand new video with them! You never know, they might like your content and share it with their followers, which ultimately improves your SEO ranking.
4. Improve loading time
Most consumers expect content to load in three seconds. With fast load times, you make people stay on your site and look around, which in turn improves your site's ranking.
Create videos compatible with mobile devices that load quickly. This strategy invites viewers to watch, like, and share your content.
5. Customize your video sitemaps
Search engines can find and index your videos when you customize their sitemaps. A smart sitemap also directs traffic to your blog rather than the platform your videos are posted to.
On the sitemaps of your videos, add keyword tags. You can also customize metadata, including duration, rating, age suitability, and view count when managing your SEO with sitemaps.
6. Encourage high quality backlinks
Like infographics, videos are also a great way to get high quality backlinks!
Good backlinks always improve your SEO strategy and drive traffic to your blog. Search engines also tend to rank websites with more backlinks than others.
To encourage quality backlinks, add links in your video content. Also, include your video links in the content you write for relevant and related blog posts and share your links on forums or press releases encouraging influencers to link to your content. These quality backlinks will boost your SEO efforts organically.
By implementing these six basic tactics in your SEO and content strategies, you will reach more people than ever before and dominate your niche!
