Do you know your audience? I mean, do you really know your audience?
Most people could say "Yes". These are the people who care about the purpose of the business, ”which is great for an accountant or partner. But if you are creating content then you are probably wrong. If you want your content to grab the attention of your audience, you need to deeply understand what your audience is looking for.
This is easier said than done, however. Visitors are not always ready to give you their valuable information. The tools on this list should be able to help you with that.
1 - Qualaroo
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When you need to know your audience, the simplest solution is to ask them directly. This clever tool makes this not only possible, but also easy. In a self-proclaimed rapid implementation ( 2 minutes), you can place a quiz pop-up, which, when used wisely, can produce a good result.
This tool has features that make it particularly useful for learning more about your audience. First, you can create unique questions for each page. By carefully linking questions to users, you can learn more about what might drive users to donate or subscribe. In addition, you have the opportunity to request a variety of types of questions (multiple choice, open-ended).
2 - Lucky Orange
If you are looking for a tool that does it all then you must try Lucky Orange. Among its multitude of tools, the most interesting are heatmaps and polls.
The heatmaps show " hotspots On your pages where your visitors clicked, where they moved their mouse, and how far they scroll. With this you can see how users interact with your pages (or do not interact) To understand if these pages are working.
3 - Optimizely
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With an A / B test tool what can we expect from an audience? In fact he can teach you everything. If used with caution, you can learn about visitor behavior and compare their reaction to your pages.
The key here is to know if one page is better than another. This can help you know which one is having the most impact on your visitors, and you can start testing your site design based on these reports.
Do you think your audience is reluctant to provide their phone number? Test a online form donation without the phone number. Whenever you wish to test the effectiveness of an element, you can do so with the " splits A / B tests ».
4 - Facebook Remarketing Audience
Facebook Remarketing Audience has some great features. Over a billion people have voluntarily told Facebook exactly what they like and you can access it.
But Facebook has this little tip where you can create a ' public remarketing "(Target audience). This means you can create an audience of everyone who visited your blog For example. It is perfect for better targeting your audience, but also for getting to know your audience better. You literally have information about the kind of people who visit your site!
Of course, as with all these tools, there is a disadvantage. In this case, getting this information will cost you something. If you want to run ads, you can get a very accurate overview of your audience and their demographics.
5 - Use the research information on your blog
A popular tool that is also useful for helping you understand your audience is research. If you have a search box on your blog, so know that you have a gold mine of information about your audience. This will also allow you to understand the failure of the user experience on your blog.
Google Analytics can help you track searches performed on your WordPress blog. If you set it up, and you should set it up, when visitors can't find what they're looking for on your website, they'll likely use your online form of research. And let's be honest, we use this feature when we're desperate. So if you can configure everything correctly, everything that your audience will search for, you will know.
It's as simple as that. You're probably wondering if there are any downsides to this? There are not any. You must use this feature.
That's about all you will have to do to get to know your audience better. Feel free to leave a comment if you do not understand a point.
