After reading this article, you will learn how to engage with mobile users and how you can make their customer journeys more comfortable. The central question is how to simplify the payment process for the mobile audience and increase revenue.
First of all, you need a mobile website or mobile app for iOS and Android. Both alternatives have their advantages and disadvantages: mobile applications are more user-friendly and allow easier and faster access to user data; however, they take more effort to download and are more expensive to develop (starting at $ 5 depending on the developer of the Elinext application). If you are looking for application developers, you can find some at Fiverr or Freelancer. Either way, no matter what you choose as your mobile payment platform, these tips will come in handy:
1. Do not overpay for accepting payment
Native iOS and Android payment services charge a hefty commission for processing payments - up to 40%, making them unprofitable for SMBs. That's why the first tip is to research the market and find the best payment solution.
In addition, app payment systems may have certain limitations, depending on whether you sell real products and services or virtual goods, such as game attributes. In the latter case, accepting payment through third-party services may be prohibited.
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2. Make a payment page transparent
When it comes to the checkout page in an ecommerce app, making sure it looks organic in design and development is key. The safest way to integrate payments into an app is to customize a payment form for mobile apps and implement it using a built-in browser. The smooth, seamless design gives users the impression that their actions are protected - they don't log out anywhere and pay where they order.
3. Differences between desktop and mobile
The devil is in the detail - in addition to the screen sizes and limitations of the mobile OS, developers should consider the psychological and physical user experience. For example, users should be able to access all options with their thumbs, regardless of screen size.
The fields of the payment form should not ask for more than what is necessary to complete a transaction. Automatically switch to numbers, use visual credit card cues, and replace complex menus with easy-to-scroll drop-down menus on a smartphone screen.
4. Avoid being overwhelming
Lots of mobile users bounce back due to the high load payment sections which take tens of seconds to become available. This is why lightweight checkout pages guarantee the best conversion rates. During this time, users may need to verify their order before paying, so leave critical information on the checkout page (number and price of items, delivery dates, etc.)
If your app involves frequent orders, let customers add payment card data to their account. Loyal customers would appreciate the minimum effort for data entry limited to CVV code.
5. Provide the customer with the details
As long as payment, authorization, and verification can take some time, it's critical that users know what stage of the payment process they are at. Let them know if there is an error, why it happened and how to fix it or what other methods could be used.
Safety information is also a must. To convince users that their bank details are safe, place the appropriate message on the payment page. Make sure to include PCI DSS , Verified by VISA, MasterCard Secure Code and other icons indicating secure payments.
In short, simple and lightweight interfaces are a future of mobile payments that is becoming a standard rather than a competitive advantage. However, outsource it to a reliable vendor with expertise in financial development, as payment integration requires an advanced level of data security and legal compliance.