We have already shown you several times how to add videos to your blog. I think, however, that there is a lot more to be said about video, as it is a medium that many still neglect.
Take promotional videos, for example. Did you know that 45% of businesses use promotional video ads on their homepage? Also, that 83% of these companies believe these videos are effective for their marketing?
Unlike other video content you may use on your WordPress site, promotional videos give you the opportunity to explain who you are and what you do. So I would like to focus on this specific subset of the marketing video on WordPress; in particular, the types of promotional videos that you will find on your home page, your service pages or your landing pages.
The benefits of using promotional videos
You can use promotional videos to meet a number of goals on your WordPress site. Promote:
- Your business by educating visitors about its history, focusing on philanthropy, strong leadership, or some other significant segment to highlight.
- Your products (by demonstrations, views at 360 degrees, etc..).
- How does a service work to improve the lives of customers.
- A new product, service, or other significant change for the business that promises to have a positive impact on customers.
These are just a few reasons for making a promotional video. But what about the benefits?
1 - Outperform the competition
Because promotional videos allow you to familiarize yourself with your visitors, you allow them to see something that the competition has not been so transparent on. When it comes time to compare the two, there won't be any question in their minds about which is better… because they've seen yours in action.
We already know that Google is the most important search engine in the world. Although there is probably no reason why Bing or Yahoo! overtake Google, a video like this that tells about how long they've been in the game as well as the user-generated transformations they've gone through is pretty amazing. I don't know if the others could dare to dispute that.
2. Humanize your brand
If you use real people in your promotional videos, you will be giving your audience a chance to face all of those words and images on your site. Even if you choose not to show your CEO or the people doing the work, a strong human element may be enough to help visitors connect more strongly to your brand. It's not something that is so easily accomplished with content alone. If you want them to see your true personality, promotional videos are a great way to do that.
Airbnb is one of those branding concepts that lends itself really well to user-generated content. I think they know this and that's why they often rely on their clients to tell their story.
https://youtu.be/laCLVzWpS0I
It's much more exciting to see other people's journeys than to have a Organisation is trying to promote a new hotel or vacation rental to us. Airbnb took this idea and compiled a video consisting of six-second passages from users around the world.
3. Maintain eye contact
You wouldn't want to create content if you knew your visitors weren't interested, right? Let's say you found out that they really didn't dig into the infographic. You probably shouldn't spend the money or the time to create them then.
Animoto found that four times as many consumers preferred to watch promotional product videos instead of reading the products. So if you want to empower them to understand what should matter to them, you need to consider adding and properly displaying videos.
4. Cover your bases
On a related note, 25% of consumers told Animoto that they lose interest in a website if there is no video. Even if it's only your audience's XNUMXs, it's still a pretty important chunk to get you to make video on your site ASAP (in addition to all the other types of content you'll be using for. engage others).
Do auto companies even have to include a video on their site? Of course, customers want to see what the exterior or interior of a vehicle looks like, but high-resolution photographs will usually suffice. However, when Volvo wanted to show off the stability and precision of its dynamic steering, they used this live test with Jean-Claude Van Damme to do it… and it was epic.
5. Speak your language
For many service-based businesses, it can be difficult to explain to potential customers what you do or why they may need your service. This is especially true for tech companies trying to cater to an older audience. What you can do is simplify your business and use a language they understand.
One of the most common ways that you will see it done is with fun or funny animations that simplify a difficult concept.
Slack is certainly the exception to the rule here. They decided to use the route of using real people to show how their product worked. If you've never seen it, make sure you have a quick peek as they did a great job making this humorous watch while still being completely informative about what their messaging product is doing.
And you, how do you plan to present your business by video? Do not hesitate to share your opinions.
