Influence marketing should become the dominant digital marketing strategy in 2017.
Many potential customers are spending more time on social media and less time watching television, identifying influential people who can promote brands effectively is crucial for marketers.
Here are five methods of which the marketing influencer Can help your business grow:
1- Keep your customers engaged with your brand
People discuss products and brands on social media, which is an effective way for consumers to have their voices heard. The influence of influencers on branding related content keeps your customers engaged and increases the number of positive comments you receive.
An influencer helps your brand stand out from the crowd and gain attention. A customer tends to trust influencers when they say your brand is authentic. This means that there is no better way to increase your customer base than with influencer marketing.
2- Increase the trust factor and increase customer loyalty
The YouTube Generation Study conducted by Google indicates that "60% of YouTube subscribers say they would take advice on what to buy from their favorite" Youtuber ".
The simple fact is, people trust who they follow and what they recommend. One word about your brand from an influencer and you'll notice the difference, instantly establishing their credibility with the public.
You can use influencer research platforms like " Influence.co To hire the right influencer for your brand. It's best to choose influencers whose ideas resonate with your brand's ideology.
3- Give marketing efforts a boost
Le Content marketing is an essential part of an overall digital marketing strategy, and influencer marketing can give it a direct boost.
Trusting influential people to write content on your blog or share content from your blog will help you maximize web traffic, attract more subscribers, gain more inbound links. All these factors will improve brand value and increase their goodwill score.
4- dramatic improvement of SEO
Influencers help you create a strong profile that, in turn, helps rank your website in competitive queries on major search engines.
Overall, popular links convey authority and trust factor over the primary domain, and help it drive more organic traffic.
Influencers can provide captivating and shareable content, and people tend to be more eager to read content written by influential people, as opposed to anonymous or unknown authors.
5- Expand your reach
Influencers help multiply brand reach and engagement by helping companies connect with a wide range of niche audiences segmented by type of influence.
About 84% of B2B buyers start the buying process with a referral. A well-designed influencer marketing strategy will generate stronger returns over time than any other approach you can use.
Influencers are like an army of brand advocates who create opportunities for engagement marketing. The strong web presence that individual micro-influencers have can be harnessed to generate instant awareness and authenticity. An ideal influencer has an established social network with massive social following. When brands partner with influence, they gain instant access to a new group of consumers that matches their target audience.
Have you ever launched or participated in an influential marketing campaign? What do you think about that ? Share your opinion in the comments.
