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4 Tricks to Reduce the Bounce Rate on Your WordPress Blog

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You created a WordPress blog a few years ago. You've gone above and beyond by providing content, focusing on quality articles, all in the hope that success will come.

And the story ends with the fact that you were busy with other engagements and your blog found itself losing its traffic to the point of seeming unused. It is then that out of curiosity, you decide to consult your Google Analytics. And to your surprise, contrary to expectations, you realize that your blog has continued to attract visitors (Without having done anything).

What, then, is the moral of all this? : The traffic you bring is not as important as having an optimized website.

Getting visitors is a challenge, getting them to (visitors) participate is something else and this is the most important. Usability is usually the most overlooked aspect of a blog. Fortunately, WordPress (and its variety of themes and plugins) Offers us tools that we can use to make our blogs usable.

With all of this in mind, in this tutorial, I'll show you how to improve the usability of your WordPress blog.

Why is “Optimizing User Experience” so important to blog success?

I probably don't need to tell you what the user experience is anymore (EU or UX in English). If you want to know more read this article on WikiPedia.

THEUser experience (in English, user experience, often abbreviated UX) is a term from the 2000s which attempts to qualify the result (benefit) and the user's feeling (experience) during a manipulation (temporary or recurring use) of a functional object or a man-machine interface (via a user interface) heuristically by a set of factors.

As you can imagine, optimizing user experience is all about improving the usability of a website.

We are not necessarily talking about design, because some websites with an outdated design, can still offer a sufficient user experience for its visitors.

We are literally talking about the usability of your website (Its finesse). This is always intrinsically linked to the design of the site, but is not dependent on the aesthetic quality of the design. We will together explore the points to follow to make your blog beautiful, while focusing on its usability.

1. Design Responsive

You certainly know how responsive design is important, so it will seem a bit redundant to say it again here. However, there is a difference between recognizing the importance of responsive design and using one on your WordPress blog.

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My advice is simple: If your site isn't practical on most of the devices your audience uses, then it isn't enough "Responsive" (Extensible). Because it is precisely the extensibility of a theme that makes it practical.

You can consult the audience according to the devices on Google Analytics, in the menu " Audience> Mobiles> Devices" page (in French).

google-analytics-mobile devices

On the previous example, you can see that a majority of users are using an iPad or iPhone. The next most used devices are of unknown nature and then comes Google Nexus (which is also a mobile device). In this case, it is wise to always test your blog on different devices.

I'm not going to dive into the thoroughness of extensive usability testing for multiple devices. Instead, we'll focus on the intuitive: Is your blog easy to navigate on selected mobile devices?

Hope you have devices within range to test your blog. Google Chrome offers options for testing theme extensibility, you can access them by pressing "F12". You can also use StudioPress tool for the extensibility of themes.

2. Navigation menu Fixed

This functionality speaks for itself: Instead of a menu bar that disappears when you scroll down, it remains fixed so that it is always visible.

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Image menu

A fixed menu can be incredibly useful because it ensures permanent access to the most important links on your blog. On mobile, if you use fixed navigation, you must make sure that the latter does not hide the content.

So how to add a fixed menu to your blog?

It all depends on the WordPress theme you are using. Several WordPress themes use fixed navigation by default. However if your theme does not offer such a feature, there are a few plugins that do. I therefore recommend that you install the plugin " Sticky Header by ThematoSoup", 'myStickyMenuor " Sticky Menu (or Anything!) On Scroll" page (in French).

 3. Fixed Sidebar

Considering the previous item, you certainly have no doubts that the most important sidebars should also be fixed. My opinion is that it may have less impact than a fixed menu, but can still be as useful (for example to attract the attention of visitors to a promotion or any other important element).

At this level too, there are several solutions available to you. First I see the plugin " Sticky Menu", Which can be combined with the famous plugin Q2W3 Fixed Widget (Read the tutorial).

4. How to add a floating navigation bar

You probably noticed the navigation bar we installed here on BlogPasCher.

bar-to-navigation-flotante

Navigation bars can create some appeal to the content, although this implementation is not as popular as it was in the past. However, I remain convinced that the share button bars still have their place in our various blogs.

What should grab your attention here is how they look on mobile devices. You need to make sure that they actually disappear or that sharing is easy on those devices. If the share button on mobile does not display correctly on mobile, you should select buttons that work on mobile and disable those on computers for mobile users. You may consider using the plugins Flareou Digg Digg.

We have only scratched the surface ...

There are actually several ways to optimize a WordPress blog to reduce the bounce rate. In this article we mainly talk about the usability of your blog which is an essential element that you must take seriously with the plugin.

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It is clear that we have not exhausted the whole list (nor even half), there are areas like speed, which is also important, which covers both compressing images and using cache plugins (but that's another story).

That's all there was to know about some tips you can implement on your blog to reduce bounce rate. Do not hesitate to contact us if you need more details

Good day to you !

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