2018 is here, and currently is the best time of the year to take the time to take a look at your website and see what could be improved to get the year off to a better start. I suggest 10 points that you can improve on your site.

1 - Have better content

Whatever your site, the key to getting traffic and sales is to provide visitors with useful content. Without it, no matter how fast, beautiful, and optimized your site is, it won't spark any interest.

So if there is one thing that we should all make as a priority, it is to make the content on our sites better than before. How do you define “good” content? Good content is that content that will make people want to read it, share it, and come back to your site for more articles.

2 - Give more importance to SEO

A well-optimized website for SEO is going to get Google to drive a lot of traffic to your site, so that's something to keep in mind. Make sure your blog uses good links, accurate meta descriptions, and proper internal linking.
Also, getting quality backlinks from relevant sites will definitely help you.

For those working in a WordPress environment, make sure you have installed and configured an SEO plugin such as All in One SEO or Yoast SEO.

3 - Install an SSL certificate on your website

Google has now started to favor secure sites (those starting with HTTPS) over those using the HTTP protocol. SSL offers encryption and security for your visitors, and nowadays it will increase your SEO rankings as well. Therefore, if your site does not yet have its own SSL certificate, now is the time to get one.

4 - Update the look of your blog with a new theme

Is your blog or site in tune with current web design trends? How is the code optimized? get a new one WordPress theme will not only refresh your site, it will also offer code in line with today's standards, assuming the theme you choose is of high quality.

Among the plethora of providers of WordPress themes premium, I recommend ThemeForest, which features a beautiful and clean design, optimized code.

5 - Optimize your images for a faster website

Images are worth a thousand words, but they're also resource intensive and can slow your site down. Optimizing your images is not a difficult process, but it will speed up your website.

Make sure you have installed WP Smush on your WordPress blog.

6 - Hide, hide and hide!

Caching is an essential process on any quality website. But as crazy as it sounds, I still see a lot of sites without proper caching which slows down the load time.

On WordPress, there are many free and quality plugins available. we worked a lot with W3 Total Cache on most sites of our customers and recommend it without hesitation to all site owners looking to improve the performance and loading time of their site.

7 - make sure your site is mobile friendly

In 2018, the bulk of your site traffic will come from portable devices like smartphones or tablets. Therefore, it is essential that your website is displayed correctly on small screens. If you are a serious website owner, I'm sure you already have a responsive website. But if not, do not wait any longer because an unoptimized site costs you traffic.

8 - Boost your presence on social networks

Social media has been around for a very long time now, but many bloggers and website owners don't use it to drive traffic to their sites and build a bigger audience.

A Facebook page and a Twitter account are the mandatory companions of a successful website. Depending on your niche, other sites like Reddit, YouTube, Pinterest, or LinkedIn can also be good sources of traffic.

9 - Switch to a quality host

You can't have a great website without having a great web host. Cheap shared hosting will only get you a very basic service which will not handle traffic well and will suffer from a lot of downtime i.e. times when your website just cannot be available at all. .

I use iWeb for a year now and I am very happy with the amazingly fast service and support. I can also recommend Dreamhost which has been good for other sites I work with. WordPress users should definitely take a look at managed WordPress hosting like WP Engine, which is 100% optimized for the open-source blogging platform.

10 - Perform a loading speed test

I have repeatedly discussed the reasons why load speed is so important. In order to make sure that your website loads fast enough, you need to use the right tools.

My favorites are Google PageSpeed ​​Insights et Pingdom . The first is Google's, so it's a great tool to find out if your site meets the quality standards of the most powerful search engine. The second tool displays tons of data about your site's load time, making it easy for you to find what is wrong so you can fix it.

That's it for this tutorial and on behalf of the entire BlogPasCher team, I wish you an excellent and happy new year.