While Google Analytics is a popular choice for having real-time information like frequency of visitors, how they got to your blog, and bounce rate, only heat maps can help you understand how visitors are interacting. with your blog. Heat maps tell you exactly where your visitors are clicking on your blog.

With this information in mind, you can improve your pages to show visitors what they want to see, and tweak things like the menu and the call to action to make them more visible and ultimately clickable.

What is a heat map?

This is not a treasure map that has been set on fire, but rather a map that shows a visitor's activity through the browser window. The more regularly an area is in action, the redder it becomes: this is the principle. The less traveled areas remain blue.

heatmap-landing-page

Do you see how on this page there are colored spots? The blue areas indicate the location where the cursor takes less time. The red areas are those where the cursor of the different visitors has taken more time. From this, you can easily deduce the behavior of visitors to your blog, what caught their interest, and what they are looking for. You can also deduce which are the hot spots of your page (heatpoint), And those that are not.

What can a thermal card bring you?

Heatmaps display action boxes, which show how a visitor moves around your site. A good heat map can give you:

What visitors are interested in. Orange areas and red areas on a heat map, give you a concrete visual cue of what your visitors want to know. This is essential for creating a website that speaks to your audience.

If there is confusion in the navigation. If there are a lot of clicks on a small area, you should probably see this area again.

If visitors are distracted. If there isn't a crystal-clear view of how a visitor navigates through a page, then you have a problem.

What works and what does not. Heatmaps can show you if people are clicking what you want them to click. If your online form capture is cold (in the blue zone), Then something in this area is not working properly.

If the actual conversions. A lack of clicks on your online form registration, on buttons " More information“, Or product links, is a flaw in the steps taken to convert users.

Using a thermal map on WordPress

Here is a list of plugins you can use to embed a heatmap on your WordPress blog.

1. hotspots Analytics

hotspots-analytics

Download

Hotspots Analytics is a plugin that will allow you to add an analytics report for your WordPress blog. It goes beyond standard analytics offerings by including " heatmaps "(or map with sensitive areas), user activity, and event tracking. It can be used in symbiosis with Google Analytics.

This plugin covers a " heatmap »Clicks, a page of your choice. You can easily see a heatmap for a specific page from the dashboard. It works on every page of your blog and you can also track user activity, most viewed pages, and even Ajax actions.

2. HeatMap for WordPress

heatmap-for-wordpress

Download

« heatmap for WordPress Is another free plugin that provides real-time analytics and mouse tracking, allowing for further site optimization. Heatmaps are automatically superimposed on your blog pages and is compatible with the number of clicks. It doesn't slow down the speed of your blog, and updates to your blog are done automatically when a new visitor performs certain operations.

It respects user privacy and is compatible with the HTTPS protocol. In addition, it can integrate with a tag, so you can set up a new heat map by inserting this tag. This one isn't quite feature-rich, but it does the basic job of providing you with what your visitors are interested in.

3. SumoMe Free Tools

sumome-tools

Download

SumoMe is a very popular premium service, but it also comes in a free version, it is designed to increase site subscribers by giving you insight into how your forms registration are used. The free tools included here are a "List Builder" which allows you to create a " lightbox To have more subscribers, and a sharing tool.

It also comes with the heatmaps for a visual guide to visitor actions, a scroll box that triggers when a visitor moves the mouse from a point to a particular point on the page, a " Smart Bar To encourage subscriptions.

4. CrazyEgg

crazyegg

Download

Now, let's dive into high-end services. CrazyEgg may be the solution to heatmap Most famous and compatible with WordPress. It was created by Neil Patel and is widely used in many industries. It is very well known, in large part because it was one of the first to offer heatmap-based data.

CrazyEgg offers several types of heat maps. First, there is the " heatmap "Basic with standard clicks. But there is also a " scrollmap Which shows you how well a visitor scrolled the page before " bounce ».

There is a free version of the plugin on WordPress that integrates with your dashboard, but you have to pay to take advantage of the full service.

The plugin loads start at 9 $ / month for the base plan, which allows you to follow 10 pages.

That's all for this tutorial on the use of plugins offering thermal maps of your blog.