Do you want to put your site on the first Google page? Do you want to optimize it for SEO and traffic like a pro? Finally, do you want to know how to install and configure the plugin WordPress SEO By Yoast ?
So that's good because in this tutorial, I will show you how to configure this plugin which I hope will increase the number of visitors to your site.
If a point I will raise is beyond your understanding, please let us know. And if the tutorial seems useful to you, then don't hesitate to share it with your friends… who knows? Maybe they need it.
Note : I will not do a documentation of the plugin, because there are some, but I will speak to you about the essential points.
Before you begin
It is important for you to make some basic adjustments, especially with regard to the settings of the permalinks. I recommend that you choose the penultimate format. And don't forget to choose a prefix for your categories and keywords.
Make sure you haven't banned indexing of your blog in read settings (Settings >>> Reading)
How to install WordPress SEO by Yoast
How to configure titles & metas
This is the first configuration we are going to perform. To do this, navigate to the location " SEO >> Titles & Metas ».
In the section "General"
Forcing the rewrite of titles is not always advisable, because the plugin performs an automatic analysis and, if necessary, automatically performs the rewrite (Title settings). A rewritten title will have the name of your blog as a suffix, hence the importance of choosing a separator between the title of the page and the name of the blog (Title Separator).
Sometimes, you will need to disable indexing of archives, especially if you regularly update your content like us on BlogPasCher.
You can use keywords, but you can also completely disable the simple description and the DMOZ description suitable for search engines (Meta settings on the whole site), although this is not advisable.
In the "Item types" tab
You may find it essential to define default configurations applicable to all new articles or pages, in order to simplify the use of the plugin. You should know that the configurations for " item types Are quite similar to those of taxonomies " and " other "(The tabs).
We introduced you how to enable Google Authorship your blog in a recent article. In the same article, we showed you how to enable paternity on each item, but if you do not want to enable parenting (Especially on the pages), then you must check the box " Do not show ref = author ».
If, in addition, you do not want to index a particular page, then you must click on the box " Noindex, follow ».
Sometimes to better organize your content, search engines use the date of your various articles. However, all WordPress themes do not use date metadata. To automatically activate this metadata, you must click on " Show date in snippet preview ».
By default, you can use features of the plugin. However, you can disable them on post formats that you don't think need to be indexed. To do this, check the box " WordPress Seo Meta Box: hide ».
How to configure the XML sitemap
Actually, the basic settings are good, but I will still tell you about some points that you absolutely must know. First of all I hope at least that you know what is a sitemap?.
By default almost everything is available for SEO when you enable XML sitemap features, it is up to you to bring a limit to this including disabling indexing of posts, pages, media, categories, words- keys and publication formats. If the use of the XML sitemap causes memory problems (server overload), then you probably need to reduce the number of entries.
This is a widely used feature (even on search engines). It displays a tree structure linear url. It is not vital, but it is rather useful.
On the location " SEO >> Internal links », You will be able to perform the various configurations of the breadcrumb trail of your WordPress site.
How to use the " Bulk Editor "(Mass Publisher)
This feature allows you to make quick changes to different articles or pages, especially with regard to the title and description of the latter.
Remember to save your changes each time.
How to publish an article SEO Ready
It is not enough to configure the plugin to see your visits suddenly explode. You need to be configured yourself (in some ways). Indeed, you must:
- learn how to better heal your titles
- Learn how to write quality articles
As a concrete example, if you please: go to the visual editor (the article writing page). At the very bottom, you'll notice a new section dedicated to configuring the plugin.
Suppose we want to write an article " how to find passion "(I'm sure this title tells you something). It's a pretty simple title, but effective so no clutter.
By using the default title field of WordPress, an SEO title will be automatically generated, which does not require you to rewrite to the new one, unless you want the title to be displayed on Google is different from that of your article. By deciding to fill the title SEO, it will automatically replace the default title on search engines.
If you have activated keywords (now key phrases), then when saving the main keyword, you must choose one that is also available in the title, in the URL (the permalink), Content and description.
The new version of this plugin displays a note on the "publish" section. This gives you an overview of the percentage of optimization of your page for SEO. For more options, you can consult the analysis of the article.
But in my opinion, do not waste too much time at this level. Write for your readers and focus on the value you can bring them.
Before we leave
Le WordPress Plugin SEO By Yoast can also be used with other downloadable extensions, of course some will require obtaining a license. This plugin is awesome and I highly recommend it if you want to improve your site's SEO.
But if like many other bloggers you prefer the All In One SEO Pack plugin, then don'tfeel free to consult our tutorial in french.
That's it for this tutorial, hope it helps you. Do not hesitate to share the page on social networks.